Google Instant and Its Effects on SEO

sashas · 09-09-2010, 05:20 AM

Guys,

Google launched Google Instant yesterday. It's a really big innovation, one that can dramatically change the way people search. Basically, search results are updated instantly as you type in a keyword (try it out on the main Google homepage).

How do you think it will impact SEO? According to TechCrunch.com, Matt Cutts says that SEO will be negatively impacted over time because people will be able to refine their search on the fly.

Would really love a discussion on this topic here. Also some statistics on how your traffic has been affected ever since Google Instant was launched.

Aiv Janson · 09-09-2010, 05:40 AM

I believe this will have great impact especially on those who were fighting really hard to get to #1 in search results for some specific keyword. It's time we start rethinking our strategies. Let's see how Instant will evolve further.

millerb7 · 09-09-2010, 06:08 AM

Quote:

Originally Posted by sashas

Guys,

Google launched Google Instant yesterday. It's a really big innovation, one that can dramatically change the way people search. Basically, search results are updated instantly as you type in a keyword (try it out on the main Google homepage).

How do you think it will impact SEO? According to TechCrunch.com, Matt Cutts says that SEO will be negatively impacted over time because people will be able to refine their search on the fly.

Would really love a discussion on this topic here. Also some statistics on how your traffic has been affected ever since Google Instant was launched.

Statistics on how traffic is affected is a tad early don't you think? It hasn't even been live for 24 hours yet. Matt Cutts on his blog said he didn't expect a big change. He clearly states, "NO!" when asked if it will kill SEO. Just like any change in google's search methods, it will bring about a change in the SEO world, the good SEO's will adapt and move on.

I feel people are blowing this WAY out of proportion. Remember, as of now, that 1 billion searches / week does NOT mean 1 billion people search on google.com. There is a big group of folks that use the toolbars, address bars, etc to search with google. Instant does not affect these things, as of yet.

Palaecro · 09-09-2010, 02:46 PM

I think its a great change and about time, I'm surprised something like this wasn't implemented sooner to be honest.

As for its effects on SEO, I think it may make traffic coming through Long Tail KW cut down a little.

noobjackson · 09-09-2010, 02:57 PM

Google/SEO

thebitbotdotcom · 09-09-2010, 05:18 PM

Personally, to me it doesn't look like it will affect SEO at all. I have used it several times in the last 24 hrs. All that has been changed is how the results are displayed. It shows search results for whatever is in the search box in a self refreshing fashion constantly. My guess is that it will help the searcher see instant results based on the instantly present search term. Nothing in the algorithm has seemed to change. It has just sped the delivery of the results. In other words, you just don't have to hit enter. That's all. SEO is still relevant and, apparently, will continue to be.

D Baker · 09-09-2010, 06:16 PM

Here is a really great post about it:

Does Google Instant change the SEO game? : Jonathan Leger

erazer · 09-09-2010, 10:11 PM

While trying out the "instant" feature, it seems that Google will still record the long-tail I choose and account for it in the Google keyword search tool results even if I don't actually type it out. It may in fact give me an advantage if I see any changes in keywords that others don't, so I'm trying to understand how this is anything but a positive for SEO. Like all of Google's algo developments, time will tell I guess.

09-09-2010, 05:20 AM	#1
sashas The Domain Guy War Room Member Join Date: Sep 2008 Location: New Delhi, India Posts: 374 Thanks: 29 Thanked 37 Times in 29 Posts	Google Instant and Its Effects on SEO Guys, Google launched Google Instant yesterday. It's a really big innovation, one that can dramatically change the way people search. Basically, search results are updated instantly as you type in a keyword (try it out on the main Google homepage). How do you think it will impact SEO? According to TechCrunch.com, Matt Cutts says that SEO will be negatively impacted over time because people will be able to refine their search on the fly. Would really love a discussion on this topic here. Also some statistics on how your traffic has been affected ever since Google Instant was launched.
	Have a great new year folks!

09-09-2010, 05:40 AM	#2
Aiv Janson Warrior Member Join Date: Sep 2010 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Google Instant and Its Effects on SEO I believe this will have great impact especially on those who were fighting really hard to get to #1 in search results for some specific keyword. It's time we start rethinking our strategies. Let's see how Instant will evolve further.
	The real Art with finding an Answer is to be able to find Another Right Answer.

09-09-2010, 02:46 PM	#4
Palaecro Active Warrior Join Date: Mar 2010 Location: Toronto Posts: 63 Thanks: 39 Thanked 5 Times in 5 Posts	Re: Google Instant and Its Effects on SEO I think its a great change and about time, I'm surprised something like this wasn't implemented sooner to be honest. As for its effects on SEO, I think it may make traffic coming through Long Tail KW cut down a little.
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09-09-2010, 02:57 PM	#5
noobjackson Active Warrior Join Date: Aug 2010 Posts: 75 Thanks: 9 Thanked 1 Time in 1 Post	Re: Google Instant and Its Effects on SEO Google/SEO

09-09-2010, 05:18 PM	#6
thebitbotdotcom Senior Warrior Member War Room Member Join Date: Mar 2010 Location: U.S. Gulf Coast... Posts: 1,791 Blog Entries: 119 Thanks: 167 Thanked 192 Times in 158 Posts	Re: Google Instant and Its Effects on SEO Personally, to me it doesn't look like it will affect SEO at all. I have used it several times in the last 24 hrs. All that has been changed is how the results are displayed. It shows search results for whatever is in the search box in a self refreshing fashion constantly. My guess is that it will help the searcher see instant results based on the instantly present search term. Nothing in the algorithm has seemed to change. It has just sped the delivery of the results. In other words, you just don't have to hit enter. That's all. SEO is still relevant and, apparently, will continue to be.
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09-09-2010, 06:16 PM	#7
D Baker HyperActive Warrior War Room Member Join Date: Mar 2010 Posts: 351 Thanks: 33 Thanked 61 Times in 46 Posts	Re: Google Instant and Its Effects on SEO Here is a really great post about it: Does Google Instant change the SEO game? : Jonathan Leger
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09-09-2010, 10:11 PM	#8
erazer Active Warrior War Room Member Join Date: Sep 2009 Posts: 87 Thanks: 244 Thanked 7 Times in 7 Posts	Re: Google Instant and Its Effects on SEO While trying out the "instant" feature, it seems that Google will still record the long-tail I choose and account for it in the Google keyword search tool results even if I don't actually type it out. It may in fact give me an advantage if I see any changes in keywords that others don't, so I'm trying to understand how this is anything but a positive for SEO. Like all of Google's algo developments, time will tell I guess.