End of longtails? Is google instant going to kill all small players?

Shlomi Khutoretsky · 09-09-2010, 07:07 AM

As some of you noticed, Google came out with a new search enhancement that shows results as you type called Google Instant.

From what I see it might really kill the businesses of the small/mid range online marketing players.

For example, if a site targeting " supplements for woman" keyphrase and he gets his result after writing only 4-5 lettters of typing "supple" why would he keep searching for the long term?

Means what?

IMO, what will happen is that only the strong authority sites that can target the main keywords will succeed in getting to the targeted searchers.

People in nature are lazy and will prefer getting to their target as fast as possible.

in the other hand, it can open some new opportunities on targeting parts of searches and key phrases.

What do you think?

Michael Nguyen · 09-09-2010, 07:13 AM

You're very right here! We can only hope they are not signed in to Google. I think I might need to re evaluate my niche marketing model

ButterflyGarden · 09-09-2010, 07:17 AM

Interesting, I think there is a lot to be said for long tail, it allows people to drill down and find exactly what they are looking for, as the web becomes more cluttered its even more important.

mystline · 09-09-2010, 07:21 AM

This is really both a disadvantage and an advantage in the same package.

Google creates these based on the most searched terms, getting your term to the top of these automatically generated questions will obviously need alot of different people searching specifically for your term.

There are also several exceptions to this rule, I for one Google things directly in my browsers URL bar (Both in firefox and chrome) so this auto complete tool doesn't apply to me.

Mangozoom · 09-09-2010, 07:23 AM

I think you are right too.

Just did some testing ...

If you are optimised for "How To Lose Weight Quick" you will lose out as Google instant brings up "How To Lose Weight Fast"

Whilst I appreciate that Google is trying to improve its service to site visitors surely it is killing a lot of its Adwords clients for example.

John

AshleyBolivar · 09-09-2010, 07:31 AM

I agree to a point. But you have to remember that you will still have some that will type out their whole keyword phrase.

Nail Yener · 09-09-2010, 07:32 AM

Are you talking about search suggestions?

Shlomi Khutoretsky · 09-09-2010, 07:33 AM

Quote:

Originally Posted by ademmeda

Are you talking about search suggestions?

Check out the link in the original post

tpw · 09-09-2010, 07:33 AM

Quote:

Originally Posted by Michael Nguyen

You're very right here! We can only hope they are not signed in to Google. I think I might need to re evaluate my niche marketing model

You don't have to be signed in to Google for this to work...

I just tested it, and it works even though I am not logged in...

It may not be the killer you expect...

Google Toolbar has been using this technology for more than a year...

When using the toolbar, sometimes I take the suggested keywords, sometimes I don't... And interestingly, it will identify other keyword combos I would never had thought to use...

p.s. For those deliberately using long-tail keywords to search, will not usually find the suggestions they want in the list... Google Instant only provides suggestions for up to 4 search words....

Ldimilo · 09-09-2010, 07:36 AM

I can't remember where I read it but there was a study that showed that over half of google searches are searches using unique phrases. Personally, I don't think it will matter much as it still doesn't stop people who are refining their search as they move through the research funnel.

For example- My wife's grandmother is about to have surgery on her bladder. She wanted to research the surgery...

It started with bladder surgery...
It moved to "tacking a bladder"...
which moved to complications from tacking a bladder
which moved to risks associated with tacking a bladder....

Do you see where I am going here?

Google may be able to predict general phrases that are common but most of the time, people are going to hone their search from general to more specific.

Apolinaria · 09-09-2010, 07:36 AM

i guess you just have to be clever here and understand the way google operates as its still a machine....whilst we are humans....it doesnt judge it scans

iamchrisgreen · 09-09-2010, 07:43 AM

Hmmmm

In the case of "How To Lose Weight Quick" V "How To Lose Weight Fast", how does google know which one to highlight?

Is it in the search volume of that particular term?

Shlomi Khutoretsky · 09-09-2010, 07:46 AM

Quote:

Originally Posted by Ldimilo

I can't remember where I read it but there was a study that showed that over half of google searches are searches using unique phrases. Personally, I don't think it will matter much as it still doesn't stop people who are refining their search as they move through the research funnel.

For example- My wife's grandmother is about to have surgery on her bladder. She wanted to research the surgery...

It started with bladder surgery...
It moved to "tacking a bladder"...
which moved to complications from tacking a bladder
which moved to risks associated with tacking a bladder....

Do you see where I am going here?

Google may be able to predict general phrases that are common but most of the time, people are going to hone their search from general to more specific.

That is true, people will still keep refining their searches while going through the sales funnel, but many will just find their answers with the main keyword searches, or at least they'll think they found it.

It might really change he game or not, i am not totally sure about it.

Ldimilo · 09-09-2010, 07:47 AM

Quote:

Originally Posted by freelance4money

Hmmmm

In the case of "How To Lose Weight Quick" V "How To Lose Weight Fast", how does google know which one to highlight?

Is it in the search volume of that particular term?

Yeah, typically the more popular the search, the higher it will be....but you have to remember that google will give them a few options to choose, not just one and even then they may continue typing their search result.

tpw · 09-09-2010, 07:49 AM

Quote:

Originally Posted by freelance4money

Hmmmm

In the case of "How To Lose Weight Quick" V "How To Lose Weight Fast", how does google know which one to highlight?

Is it in the search volume of that particular term?

That is unclear...

I have played with the search tool from a programming standpoint, and the search suggestions do not follow a clear search volume as a deciding factor in the order of suggestions given...

bgmacaw · 09-09-2010, 07:49 AM

I think Google may have outsmarted themselves with this one. I see it having a negative impact on their earnings and search result quality and diversity unless they make significant adjustments. For example, I was searching for some medical info this morning and it was getting in the way more than helping.

It may not be their "Bob" but they're certainly due for one. That's just the kind of thing that happens when you get a bunch of really smart but consumer clueless people together on a project.

Nail Yener · 09-09-2010, 07:54 AM

Quote:

Originally Posted by Shlomi Khutoretsky

Check out the link in the original post

I checked the link but I cannot see anything new. There is a try now button but it directs to google homepage. And the search is like what it was before. Am I missing something?

Steven Wagenheim · 09-09-2010, 07:58 AM

More to do about nothing.

Just worry about ranking for the keywords YOU are targeting.

The rest will take care of itself.

John Romaine · 09-09-2010, 07:59 AM

How annoying would this concept be offline?

Think about it for a moment.

Imagine walking into a hardware (looking for a square drainage downpipe attachment) and at every point the salesperson interrupts you like so...

ME "Hi Im looking for a ..square"

Salesperson "Square Bracket, Square Lever, Square Attachment????"

ME "No Im looking for a Square drainage.."

Salesperson "Square drainage ratchet, square drainage screws, square drainage filtering kit?????"

ME "No, wait, I want a ..."

The continual interruption would drive you to the point of walking out. I see this as a distraction for searchers. Let them type in their request, THEN filter as necessary.

Trying to guide someone along as they go is just annoying.

tpw · 09-09-2010, 08:04 AM

Quote:

Originally Posted by ramone_johnny

How annoying would this concept be offline?

Think about it for a moment.

Imagine walking into a hardware (looking for a square drainage downpipe attachment) and at every point the salesperson interrupts you like so...

ME "Hi Im looking for a ..square"

Salesperson "Square Bracket, Square Lever, Square Attachment????"

ME "No Im looking for a Square drainage.."

Salesperson "Square drainage ratchet, square drainage screws, square drainage filtering kit?????"

ME "No, wait, I want a ..."

The continual interruption would drive you to the point of walking out. I see this as a distraction for searchers. Let them type in their request, THEN filter as necessary.

Trying to guide someone along as they go is just annoying.

That reminds me of that Bing commercial on TV...

LOL

p.s. The Google Instant is also being discussed here: http://www.warriorforum.com/main-int...different.html

Shlomi Khutoretsky · 09-09-2010, 08:07 AM

Quote:

Originally Posted by ademmeda

I checked the link but I cannot see anything new. There is a try now button but it directs to google homepage. And the search is like what it was before. Am I missing something?

Check it on Google.com USA, my local search does not have it as well. you can use the Google global addon for Firefox to do it

Frank Ayres · 09-09-2010, 08:09 AM

I think that is really funny

Quote:

Originally Posted by ramone_johnny

How annoying would this concept be offline?

Think about it for a moment.

Imagine walking into a hardware (looking for a square drainage downpipe attachment) and at every point the salesperson interrupts you like so...

ME "Hi Im looking for a ..square"

Salesperson "Square Bracket, Square Lever, Square Attachment????"

ME "No Im looking for a Square drainage.."

Salesperson "Square drainage ratchet, square drainage screws, square drainage filtering kit?????"

ME "No, wait, I want a ..."

The continual interruption would drive you to the point of walking out. I see this as a distraction for searchers. Let them type in their request, THEN filter as necessary.

Trying to guide someone along as they go is just annoying.

JohnMcCabe · 09-09-2010, 08:12 AM

If you are targeting very generic terms, this might indeed hurt you if you can't compete with the heavyweights.

On the other hand, it could help people reach you more quickly as they refine their search on the fly. By quickly scanning the results for the partial query, they could land on your long tail KW quicker than they did before.

Only time will tell for sure.

christopher jon · 09-09-2010, 08:12 AM

much ado about nothing

if all else fails, use it to figure out what keywords and phrases you should be targeting.

Amber Jalink · 09-09-2010, 08:18 AM

You can also simply turn it off....

When you look beside the "search" button, it says in small letters,

"Instant is on"

Simply select the drop down and change it to "Off".

One of the Google execs who was showing this off at a show yesterday admitted that they could see a lot of people WERE turning it off.

So while it's a new feature, if people don't use it, they'll phase it back out like they have other things.

It's simple ajax loading the results in the page vs. hitting the search button... but yeah, it was a little irritating yesterday when totally irrelevant things kept coming up.

Ramone_johnny - loved the analogy LOL

Amber

kenomen · 09-09-2010, 08:20 AM

Oh, no! This is the end of Internet Marketing, once again.....

Michael Ellis · 09-09-2010, 08:22 AM

I really don't think this will have much an impact, if any. SEO will still play the same role as to what is presented for the given keywords. Sure, shortening the keyword will result in different pages in the SERPs, but that doesn't mean they are relevant to what the user wants.

However, this should be a motivator to start to look for alternative ways to drive traffic to your site. Putting all your eggs in the Google/SEO basket will surely bite you in the rump sooner or later.

John Romaine · 09-09-2010, 08:23 AM

Actually, come to think of it, wont this have a potentially negative affect on PPC advertisers, as their impressions will go through the roof, and inturn their CTR will fall?????

Justin Jordan · 09-09-2010, 08:24 AM

My initial feeling is that the effect will be minimal. People are probably not going to spend a whole lot of time looking at the search results before they're finished typing, I suspect. I know for me it's just a vaguely annoying thing going on while I type.

It's probably going to have less effect than the search suggestions.

nossie · 09-09-2010, 08:26 AM

Look, with this change MUCH MORE longtail keywords are being used by searchers.

Why? People that planned to use a broad keyword are now encouraged to use a longtail more specific search.

1) searchers are searching more targeted
2) adword ads targeted to longtail keywords will get more traffic
3) they make more money
4) google makes more money

PROFITSSSSSSSSSS

Only for the small marketer, yes we have to change and adapt. But i think it wont have such a high impact. People that had something in mind will type that anyway.

Justin Jordan · 09-09-2010, 08:26 AM

Quote:

Originally Posted by ademmeda

I checked the link but I cannot see anything new. There is a try now button but it directs to google homepage. And the search is like what it was before. Am I missing something?

Basically, it changes the search results as you type. So if you typed in Warrior Forum for a search you would get, as you typed, results for war, then warrior, then warrior for, and then warrior forum.

If you're a fast typist, what you mostly get is an annoying flicker.

John Romaine · 09-09-2010, 08:38 AM

Conveniently enough, when you type in "google instant sucks" Google suddenly has absolutely no idea what you are asking for!

John Romaine · 09-09-2010, 08:39 AM

Also, you watch the search volume figures in the keyword tool become seriously over inflated!

My4HWW · 09-09-2010, 08:40 AM

Quote:

Originally Posted by tpw

Google Toolbar has been using this technology for more than a year...

When using the toolbar, sometimes I take the suggested keywords, sometimes I don't... And interestingly, it will identify other keyword combos I would never had thought to use...

p.s. For those deliberately using long-tail keywords to search, will not usually find the suggestions they want in the list... Google Instant only provides suggestions for up to 4 search words....

You're missing the point of Google Instant. Yes, Google's keyword suggestions have been around for a long time. Google Instant allows people to see the results while they are typing.

I'm not concerned with suggested keywords. I'm concerned with the possibility that many users will see a relevant search result before they finish typing the long-tail keyword they were planning on typing.

The long-tail keyword concern is explained here:

Will Google Instant Kill Long-Tail Keywords for SEO? | My 4 Hour Workweek

The good thing is, everyone will adapt, and hopefully this impact won't be as negative as it may seem initially. I just think we'll need to monitor keyword search data over the next couple of months and see if there are any material changes.

Shlomi Khutoretsky · 09-09-2010, 08:44 AM

I wonder why the thread been moved from the main forum?

TristanPerry · 09-09-2010, 08:54 AM

I think it's too early to tell. It could even be the opposite.

This new system makes it very easy for users to 'dig deeper' when querying. This is because whatever you type, longer keyword suggestions will come up. And not everyone will, although I imagine that - over time - people will start digging deeper with their searches (which might *benefit* long tails)

Matt Cutts given an example on his blog of how he was searching for information via a 2-3 word keyword, but ended up following the suggestions to a long-tail search.

If anything, I think that this will harm the CTRs for more popular terms.

Heck, if you type in "adobe photoshop cs5", Google instantly suggests the following:

adobe photoshop cs5 serial
adobe photoshop cs5 keygen
adobe photoshop cs5 torrent
adobe photoshop cs5 serial number

I wonder whether this new system will make it easier for people to press the down arrow once and see thousands of illegal ways to get CS5 instead...

In-short, I wouldn't worry just yet. Who knows how it will play out? I personally think it'll harm companies who rank high for shorter keywords.

noobjackson · 09-09-2010, 09:01 AM

Well this may just be me...but even with google instant on, before I even get to google I already know exactly what im gonna type in the search, so even when crap is popping up i still finish what i planned to type. Same results. Not to threatened by this, but we will see.

Marhelper · 09-09-2010, 09:10 AM

Quote:

Originally Posted by ramone_johnny

How annoying would this concept be offline?

Think about it for a moment.

Imagine walking into a hardware (looking for a square drainage downpipe attachment) and at every point the salesperson interrupts you like so...

ME "Hi Im looking for a ..square"

Salesperson "Square Bracket, Square Lever, Square Attachment????"

ME "No Im looking for a Square drainage.."

Salesperson "Square drainage ratchet, square drainage screws, square drainage filtering kit?????"

ME "No, wait, I want a ..."

The continual interruption would drive you to the point of walking out. I see this as a distraction for searchers. Let them type in their request, THEN filter as necessary.

Trying to guide someone along as they go is just annoying.

I agree. I think it is overkill. Google has a habit of pushing things too far at times. There is no need for this IMO and I would not worry about going after long tails but hey if many do then it leaves more open for me ...

FatKidLovesCake · 09-09-2010, 09:12 AM

I like many others will type our main search terms still.

Yes some people will lose traffic, others will gain traffic. That is just how it goes.

I don't think this is worth stressing too much over.

tpw · 09-09-2010, 09:44 AM

Quote:

Originally Posted by My4HWW

You're missing the point of Google Instant. Yes, Google's keyword suggestions have been around for a long time. Google Instant allows people to see the results while they are typing.

I'm not concerned with suggested keywords. I'm concerned with the possibility that many users will see a relevant search result before they finish typing the long-tail keyword they were planning on typing.

The long-tail keyword concern is explained here:

Will Google Instant Kill Long-Tail Keywords for SEO? | My 4 Hour Workweek

The good thing is, everyone will adapt, and hopefully this impact won't be as negative as it may seem initially. I just think we'll need to monitor keyword search data over the next couple of months and see if there are any material changes.

I guess I did miss that...

Quote:

Google certainly made a big splash in the news today with its implementation of “Google Instant,” a new Google search feature that instantly displays search results as you type your search query.

I suppose the tool should be renamed to: Google Instant Panic for Marketers... LOL

I still think it is much ado about nothing...

Steve Jackson · 09-09-2010, 06:47 PM

This is the stupidest thing I have ever seen, it’s just absolutely absurd, who is going to spend time looking at all the results for what they are typing as they are actually doing it, which are changing not just word by word but letter by letter, most of which probably aren’t going to be relevant and worth analysing until you have finished typing what it is you are actually looking for. It’s as if it’s assuming that the last couple of words aren’t necessary to complete the search which in some cases may be true, but in the majority of cases probably isn’t, most the things that I search for all the words are necessary to find the most relevant results.

It’s just silly, it will take much longer to analyze all these results it is showing than just to search for and analyze the results of what it is you are really looking for. It’s as if it’s assuming that we don’t know what it is we are looking for, well we do and only want to spend time looking at those results not every broad match or related term that we type before we finish, it looks like an idea to save time that will achieve just the opposite, the kind of thing a load of over qualified nerds have come up with thinking they are been super smart, when really they are over thinking and over complicating it. It’s a horrible distraction and it worked just fine the way it was, it’s complete over engineering. I for one are going to turn it off and hope others do the same, only then will Google realise what a rubbish idea it was.

Just like the example of how ludicrous this would be in conversation and how much longer and more difficult it would make getting what you want if you were to engage with it, the same applies to internet search. My guess is that most these instant results often aren’t going to provide that much of value and people are going to just switch off to it and carry on searching how they normally do, in which case the only thing it will be providing is some horribly distracting white noise, like a strobe flickering in your eyes, that’s how it feels to me anyway, it just sends my eyes funny.

They probably think they are reinventing the wheel, well to me they have just turned it into an octagon, it worked smoothly and efficiently as it was. Just because you have the technology to do something doesn’t mean you should. I really hope people stand up to them on this and they realise how crap it is.

What’s more along with the may day slap, I see this as a further attempt of the big boys trying to drive the little boys out of business. They won’t be happy until we are all Borg. We are Google prepare to be assimilated. I don’t think this monopoly kind of situation is good for anybody, it’s too much power in the hands of too few, that can create or destroy far too easily. Bring back the days of alta vista, hot bot, lycos, ect and spread the power out a bit.

My apologies for that little vent there, there aren’t many things like this that I feel that strongly about, but nothing has struck me as such a bad “improvement” in quite some time.

paulgl · 09-09-2010, 07:48 PM

It will separate the wannabes from the rest.

People here have been preached at to build authority sites. To stop
with the voodoo SEO and parlor tricks. To concentrate on doing things
the way the big boys do and the way the big boys think.

If it gets rid of that junk faster, more power to them.

Anyone who relies even 50% for their traffic from google has had
fair warning for a long, long time.

Why do people equate small players with getting the shaft?
Small players do not have to create junk sites. They don't have
to rely on small player junk SEO.

Has nothing to do with small players. Has to do with junk and spam.

Paul

thetruth23 · 09-09-2010, 08:07 PM

Is this going to be a permanant change or do you think google is just testing it out? Ultimately, I suppose they will judge public reaction and act accordingly.

Do you think it would help them decide quicker if we all just turned it off?

Lets all do that shall we...

fortony · 09-09-2010, 09:07 PM

I agree with those who say this is a lot about nothing. I have been using a similar feature in google toolbar for a while. Sometimes I take the suggestions but others I do not.

You really have to use longtail nowadays to filter to what you want. In the end, it will probably help some while hurting others but I doubt the overall effects will be great.

divinity001 · 09-09-2010, 10:31 PM

Quote:

Originally Posted by Steve Jackson

This is the stupidest thing I have ever seen, it’s just absolutely absurd, who is going to spend the time looking at all the results for what they are typing which are changing not just word by word but letter by letter, most of which probably aren’t going to be relevant and worth analysing until you have finished typing what it is you are actually looking for. It’s as if it’s assuming that the last couple of words aren’t necessary to complete the search which in some cases may be true, but in the majority of cases probably isn’t, most the things that I search for all the words are necessary to find the most relevant results.

It’s just silly, it will take much longer to analyze all these results it is showing than just to search for and analyze the results of what it is you are really looking for. It’s as if it’s assuming that we don’t know what it is we are looking for, well we do and only want to spend time looking at those results not every broad match or related term that we type before we finish, it looks like an idea to save time that will achieve just the opposite, the kind of thing a load of over qualified nerds have come up with thinking they are been super smart, when really they are over thinking and over complicating it. It’s a horrible distraction and it worked just fine the way it was, it’s complete over engineering. I for one are going to turn it off and hope others do the same, only then will Google realise what a rubbish idea it was.

Just like the example of how ludicrous this would be in conversation and how much longer and more difficult it would make getting what you want if you were to engage with it, the same applies to internet search. My guess is that most these instant results often aren’t going to provide that much of value and people are going to just switch off to it and carry on searching how they normally do, in which case the only thing it will be providing is some horribly distracting white noise, like a strobe flickering in your eyes, that’s how it feels to me anyway, it just sends my eyes funny.

They probably think they are reinventing the wheel, well to me they have just turned it into an octagon, it worked smoothly and efficiently as it was. Just because you have the technology to do something doesn’t mean you should. I really hope people stand up to them on this and they realise how crap it is.

What’s more along with the may day slap, I see this as a further attempt of the big boys trying to drive the little boys out of business. They won’t be happy until we are all Borg. We are Google prepare to be assimilated. I don’t think this monopoly kind of situation is good for anybody, it’s too much power in the hands of too few, that can create or destroy far too easily. Bring back the days of alta vista, hot bot, lycos, ect and spread the power out a bit.

My apologies for that little vent there, there aren’t many things like this that I feel that strongly about, but nothing has struck me as such a bad “improvement” in quite some time.

I absolutely agree. This was a stupid "improvement" by the big G.

moralde · 09-09-2010, 11:07 PM

What it brings to their bottom line is the deciding point here. If their earnings takes even a slight dive due to this modification, I think they'll move like lightning to bring back the codes that worked right before.

Brad Callen · 09-09-2010, 11:14 PM

Seems like it was almost done just because they could. But it's no surprise that people type in a broad term, see the results, and then make the term more specific. These AJAX driven results makes sense in that case, but it froze up for me once and it makes me feel like Google has taken too many liberties. I know what I want to see results for and I don't want to see anything broader than what I am searching for. Take them away! Opt O-U-T!

cbpayne · 09-10-2010, 02:57 AM

Quote:

Originally Posted by tpw

You don't have to be signed in to Google for this to work...

I just tested it, and it works even though I am not logged in...

It may not be the killer you expect...

Google Toolbar has been using this technology for more than a year...

When using the toolbar, sometimes I take the suggested keywords, sometimes I don't... And interestingly, it will identify other keyword combos I would never had thought to use...

p.s. For those deliberately using long-tail keywords to search, will not usually find the suggestions they want in the list... Google Instant only provides suggestions for up to 4 search words....

Quote:

Originally Posted by tpw

That is unclear...

I have played with the search tool from a programming standpoint, and the search suggestions do not follow a clear search volume as a deciding factor in the order of suggestions given...

You totally confused and need to go back to the drawing board! What you are describing is NOT Google Instant that was just released, but the search suggestion function that has been going for a long time.

miranon · 09-10-2010, 03:16 AM

I think you are right, this is bad news for all longtail websites.

Stormchaser · 09-10-2010, 05:22 AM

First of all, excuse my faulty English.
Now, it is clear enough G is trying to clear up non-profitable users (affiliates). I find Instant to be pretty retarded and probably annoying for most users. Sooner or later though, we'll have Instant2, Instant3 or whatever, and it'll be the end of 'affiliate' SEO as we know it. I think we should finally move to Bing.
So...go big, or go home.

User: 'Dude, where are my keys?"
Google: 'They are on your table, you f***ing idiot'.

09-09-2010, 07:07 AM	#1
Shlomi Khutoretsky I am a motivated warrior War Room Member Join Date: Oct 2008 Location: israel Posts: 403 Blog Entries: 1 Thanks: 39 Thanked 41 Times in 24 Posts Social Networking Contact Info	End of longtails? Is google instant going to kill all small players? As some of you noticed, Google came out with a new search enhancement that shows results as you type called Google Instant. From what I see it might really kill the businesses of the small/mid range online marketing players. For example, if a site targeting " supplements for woman" keyphrase and he gets his result after writing only 4-5 lettters of typing "supple" why would he keep searching for the long term? Means what? IMO, what will happen is that only the strong authority sites that can target the main keywords will succeed in getting to the targeted searchers. People in nature are lazy and will prefer getting to their target as fast as possible. in the other hand, it can open some new opportunities on targeting parts of searches and key phrases. What do you think?
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09-09-2010, 07:13 AM	#2
Michael Nguyen Senior Warrior Member War Room Member Join Date: Jan 2009 Location: London Posts: 1,055 Thanks: 63 Thanked 151 Times in 106 Posts	Re: End of longtails? Is google instant going to kill all small players? You're very right here! We can only hope they are not signed in to Google. I think I might need to re evaluate my niche marketing model
	> FREE 43 Page Amazon Report Reveals How to CRUSH and DOMINATE Amazon Niche Markets < DFY Keyword Research Service - Technical SEO Audit to Dominate your competition

09-09-2010, 07:17 AM	#3
ButterflyGarden HyperActive Warrior Join Date: Apr 2010 Posts: 355 Thanks: 1 Thanked 27 Times in 25 Posts	Re: End of longtails? Is google instant going to kill all small players? Interesting, I think there is a lot to be said for long tail, it allows people to drill down and find exactly what they are looking for, as the web becomes more cluttered its even more important.
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09-09-2010, 07:21 AM	#4
mystline Active Warrior War Room Member Join Date: Sep 2010 Posts: 92 Thanks: 8 Thanked 10 Times in 10 Posts Social Networking	Re: End of longtails? Is google instant going to kill all small players? This is really both a disadvantage and an advantage in the same package. Google creates these based on the most searched terms, getting your term to the top of these automatically generated questions will obviously need alot of different people searching specifically for your term. There are also several exceptions to this rule, I for one Google things directly in my browsers URL bar (Both in firefox and chrome) so this auto complete tool doesn't apply to me.

09-09-2010, 07:23 AM	#5
Mangozoom Advanced Warrior War Room Member Join Date: Jun 2008 Location: , , . Posts: 989 Blog Entries: 1 Thanks: 55 Thanked 170 Times in 97 Posts Social Networking	Re: End of longtails? Is google instant going to kill all small players? I think you are right too. Just did some testing ... If you are optimised for "How To Lose Weight Quick" you will lose out as Google instant brings up "How To Lose Weight Fast" Whilst I appreciate that Google is trying to improve its service to site visitors surely it is killing a lot of its Adwords clients for example. John

09-09-2010, 07:31 AM	#6
AshleyBolivar Active Warrior Join Date: May 2009 Posts: 52 Thanks: 0 Thanked 12 Times in 9 Posts	Re: End of longtails? Is google instant going to kill all small players? I agree to a point. But you have to remember that you will still have some that will type out their whole keyword phrase.

09-09-2010, 07:32 AM	#7
Nail Yener You reap what you sow. War Room Member Join Date: May 2008 Location: Turkey Posts: 569 Thanks: 75 Thanked 167 Times in 108 Posts Social Networking	Re: End of longtails? Is google instant going to kill all small players? Are you talking about search suggestions?
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09-09-2010, 07:36 AM	#10
Ldimilo HyperActive Warrior War Room Member Join Date: Jun 2008 Location: Memphis, TN, USA. Posts: 310 Blog Entries: 14 Thanks: 50 Thanked 107 Times in 52 Posts Contact Info	Re: End of longtails? Is google instant going to kill all small players? I can't remember where I read it but there was a study that showed that over half of google searches are searches using unique phrases. Personally, I don't think it will matter much as it still doesn't stop people who are refining their search as they move through the research funnel. For example- My wife's grandmother is about to have surgery on her bladder. She wanted to research the surgery... It started with bladder surgery... It moved to "tacking a bladder"... which moved to complications from tacking a bladder which moved to risks associated with tacking a bladder.... Do you see where I am going here? Google may be able to predict general phrases that are common but most of the time, people are going to hone their search from general to more specific.
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09-09-2010, 07:36 AM	#11
Apolinaria Warrior Member Join Date: Sep 2010 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: End of longtails? Is google instant going to kill all small players? i guess you just have to be clever here and understand the way google operates as its still a machine....whilst we are humans....it doesnt judge it scans
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09-09-2010, 07:43 AM	#12
iamchrisgreen Unleashing Freelancers War Room Member Join Date: Dec 2009 Location: UK Posts: 789 Thanks: 214 Thanked 167 Times in 84 Posts Social Networking	Re: End of longtails? Is google instant going to kill all small players? Hmmmm In the case of "How To Lose Weight Quick" V "How To Lose Weight Fast", how does google know which one to highlight? Is it in the search volume of that particular term?
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09-09-2010, 07:49 AM	#16
bgmacaw Senior Warrior Member War Room Member Join Date: Aug 2008 Location: Atlanta GA Metro Area, USA. Posts: 3,643 Blog Entries: 5 Thanks: 309 Thanked 922 Times in 642 Posts Social Networking	Re: End of longtails? Is google instant going to kill all small players? I think Google may have outsmarted themselves with this one. I see it having a negative impact on their earnings and search result quality and diversity unless they make significant adjustments. For example, I was searching for some medical info this morning and it was getting in the way more than helping. It may not be their "Bob" but they're certainly due for one. That's just the kind of thing that happens when you get a bunch of really smart but consumer clueless people together on a project.
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09-09-2010, 07:58 AM	#18
Steven Wagenheim Content & Copywriting Wiz War Room Member Join Date: Dec 2006 Location: Roselle, NJ, USA Posts: 16,405 Blog Entries: 11 Thanks: 1,551 Thanked 6,304 Times in 2,349 Posts Social Networking	Re: End of longtails? Is google instant going to kill all small players? More to do about nothing. Just worry about ranking for the keywords YOU are targeting. The rest will take care of itself.
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09-09-2010, 07:59 AM	#19
John Romaine No excuses - Just do it War Room Member Join Date: Mar 2009 Location: Sydney Posts: 4,018 Thanks: 990 Thanked 1,773 Times in 890 Posts	Re: End of longtails? Is google instant going to kill all small players? How annoying would this concept be offline? Think about it for a moment. Imagine walking into a hardware (looking for a square drainage downpipe attachment) and at every point the salesperson interrupts you like so... ME "Hi Im looking for a ..square" Salesperson "Square Bracket, Square Lever, Square Attachment????" ME "No Im looking for a Square drainage.." Salesperson "Square drainage ratchet, square drainage screws, square drainage filtering kit?????" ME "No, wait, I want a ..." The continual interruption would drive you to the point of walking out. I see this as a distraction for searchers. Let them type in their request, THEN filter as necessary. Trying to guide someone along as they go is just annoying.
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09-09-2010, 08:12 AM	#23
JohnMcCabe Happy Hooker War Room Member Join Date: Jun 2007 Location: North of the Peace River, Southwest Florida, USA. Posts: 8,038 Thanks: 2,931 Thanked 4,902 Times in 2,616 Posts Social Networking	Re: End of longtails? Is google instant going to kill all small players? If you are targeting very generic terms, this might indeed hurt you if you can't compete with the heavyweights. On the other hand, it could help people reach you more quickly as they refine their search on the fly. By quickly scanning the results for the partial query, they could land on your long tail KW quicker than they did before. Only time will tell for sure.
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09-09-2010, 08:12 AM	#24
christopher jon El Conquistador Join Date: Sep 2010 Posts: 549 Thanks: 28 Thanked 172 Times in 121 Posts	Re: End of longtails? Is google instant going to kill all small players? much ado about nothing if all else fails, use it to figure out what keywords and phrases you should be targeting.

09-09-2010, 08:18 AM	#25
Amber Jalink Advanced Warrior War Room Member Join Date: Nov 2003 Location: Canada Posts: 810 Thanks: 237 Thanked 300 Times in 156 Posts Social Networking	Re: End of longtails? Is google instant going to kill all small players? You can also simply turn it off.... When you look beside the "search" button, it says in small letters, "Instant is on" Simply select the drop down and change it to "Off". One of the Google execs who was showing this off at a show yesterday admitted that they could see a lot of people WERE turning it off. So while it's a new feature, if people don't use it, they'll phase it back out like they have other things. It's simple ajax loading the results in the page vs. hitting the search button... but yeah, it was a little irritating yesterday when totally irrelevant things kept coming up. Ramone_johnny - loved the analogy LOL Amber
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09-09-2010, 08:20 AM	#26
kenomen HyperActive Warrior War Room Member Join Date: Jan 2007 Location: Valencia, Spain. Posts: 188 Thanks: 44 Thanked 56 Times in 22 Posts	Re: End of longtails? Is google instant going to kill all small players? Oh, no! This is the end of Internet Marketing, once again.....

09-09-2010, 08:22 AM	#27
Michael Ellis Advanced Warrior War Room Member Join Date: Mar 2007 Location: Michigan, USA Posts: 841 Thanks: 28 Thanked 52 Times in 35 Posts	Re: End of longtails? Is google instant going to kill all small players? I really don't think this will have much an impact, if any. SEO will still play the same role as to what is presented for the given keywords. Sure, shortening the keyword will result in different pages in the SERPs, but that doesn't mean they are relevant to what the user wants. However, this should be a motivator to start to look for alternative ways to drive traffic to your site. Putting all your eggs in the Google/SEO basket will surely bite you in the rump sooner or later.

09-09-2010, 08:23 AM	#28
John Romaine No excuses - Just do it War Room Member Join Date: Mar 2009 Location: Sydney Posts: 4,018 Thanks: 990 Thanked 1,773 Times in 890 Posts	Re: End of longtails? Is google instant going to kill all small players? Actually, come to think of it, wont this have a potentially negative affect on PPC advertisers, as their impressions will go through the roof, and inturn their CTR will fall?????
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09-09-2010, 08:24 AM	#29
Justin Jordan Advanced Warrior War Room Member Join Date: Oct 2007 Location: The wilds of Pennsylvania Posts: 772 Thanks: 45 Thanked 119 Times in 62 Posts	Re: End of longtails? Is google instant going to kill all small players? My initial feeling is that the effect will be minimal. People are probably not going to spend a whole lot of time looking at the search results before they're finished typing, I suspect. I know for me it's just a vaguely annoying thing going on while I type. It's probably going to have less effect than the search suggestions.
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09-09-2010, 08:26 AM	#30
nossie HyperActive Warrior War Room Member Join Date: Mar 2009 Location: Netherlands Posts: 315 Thanks: 17 Thanked 22 Times in 21 Posts Contact Info	Re: End of longtails? Is google instant going to kill all small players? Look, with this change MUCH MORE longtail keywords are being used by searchers. Why? People that planned to use a broad keyword are now encouraged to use a longtail more specific search. 1) searchers are searching more targeted 2) adword ads targeted to longtail keywords will get more traffic 3) they make more money 4) google makes more money PROFITSSSSSSSSSS Only for the small marketer, yes we have to change and adapt. But i think it wont have such a high impact. People that had something in mind will type that anyway.
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09-09-2010, 08:38 AM	#32
John Romaine No excuses - Just do it War Room Member Join Date: Mar 2009 Location: Sydney Posts: 4,018 Thanks: 990 Thanked 1,773 Times in 890 Posts	Re: End of longtails? Is google instant going to kill all small players? Conveniently enough, when you type in "google instant sucks" Google suddenly has absolutely no idea what you are asking for!
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09-09-2010, 08:39 AM	#33
John Romaine No excuses - Just do it War Room Member Join Date: Mar 2009 Location: Sydney Posts: 4,018 Thanks: 990 Thanked 1,773 Times in 890 Posts	Re: End of longtails? Is google instant going to kill all small players? Also, you watch the search volume figures in the keyword tool become seriously over inflated!
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09-09-2010, 08:44 AM	#35
Shlomi Khutoretsky I am a motivated warrior War Room Member Join Date: Oct 2008 Location: israel Posts: 403 Blog Entries: 1 Thanks: 39 Thanked 41 Times in 24 Posts Social Networking Contact Info	Re: End of longtails? Is google instant going to kill all small players? I wonder why the thread been moved from the main forum?
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09-09-2010, 08:54 AM	#36
TristanPerry Advanced Warrior War Room Member Join Date: Aug 2009 Location: Cardiff, United Kingdom Posts: 772 Thanks: 169 Thanked 148 Times in 103 Posts Social Networking	Re: End of longtails? Is google instant going to kill all small players? I think it's too early to tell. It could even be the opposite. This new system makes it very easy for users to 'dig deeper' when querying. This is because whatever you type, longer keyword suggestions will come up. And not everyone will, although I imagine that - over time - people will start digging deeper with their searches (which might benefit long tails) Matt Cutts given an example on his blog of how he was searching for information via a 2-3 word keyword, but ended up following the suggestions to a long-tail search. If anything, I think that this will harm the CTRs for more popular terms. Heck, if you type in "adobe photoshop cs5", Google instantly suggests the following: adobe photoshop cs5 serial adobe photoshop cs5 keygen adobe photoshop cs5 torrent adobe photoshop cs5 serial number I wonder whether this new system will make it easier for people to press the down arrow once and see thousands of illegal ways to get CS5 instead... In-short, I wouldn't worry just yet. Who knows how it will play out? I personally think it'll harm companies who rank high for shorter keywords.
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09-09-2010, 09:01 AM	#37
noobjackson Active Warrior Join Date: Aug 2010 Posts: 75 Thanks: 9 Thanked 1 Time in 1 Post	Re: End of longtails? Is google instant going to kill all small players? Well this may just be me...but even with google instant on, before I even get to google I already know exactly what im gonna type in the search, so even when crap is popping up i still finish what i planned to type. Same results. Not to threatened by this, but we will see.

09-09-2010, 09:12 AM	#39
FatKidLovesCake Warrior Member Join Date: Aug 2010 Posts: 11 Thanks: 0 Thanked 1 Time in 1 Post	Re: End of longtails? Is google instant going to kill all small players? I like many others will type our main search terms still. Yes some people will lose traffic, others will gain traffic. That is just how it goes. I don't think this is worth stressing too much over.
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09-09-2010, 06:47 PM	#41
Steve Jackson Active Warrior Join Date: Aug 2009 Posts: 32 Thanks: 1 Thanked 0 Times in 0 Posts	Re: End of longtails? Is google instant going to kill all small players? This is the stupidest thing I have ever seen, it’s just absolutely absurd, who is going to spend time looking at all the results for what they are typing as they are actually doing it, which are changing not just word by word but letter by letter, most of which probably aren’t going to be relevant and worth analysing until you have finished typing what it is you are actually looking for. It’s as if it’s assuming that the last couple of words aren’t necessary to complete the search which in some cases may be true, but in the majority of cases probably isn’t, most the things that I search for all the words are necessary to find the most relevant results. It’s just silly, it will take much longer to analyze all these results it is showing than just to search for and analyze the results of what it is you are really looking for. It’s as if it’s assuming that we don’t know what it is we are looking for, well we do and only want to spend time looking at those results not every broad match or related term that we type before we finish, it looks like an idea to save time that will achieve just the opposite, the kind of thing a load of over qualified nerds have come up with thinking they are been super smart, when really they are over thinking and over complicating it. It’s a horrible distraction and it worked just fine the way it was, it’s complete over engineering. I for one are going to turn it off and hope others do the same, only then will Google realise what a rubbish idea it was. Just like the example of how ludicrous this would be in conversation and how much longer and more difficult it would make getting what you want if you were to engage with it, the same applies to internet search. My guess is that most these instant results often aren’t going to provide that much of value and people are going to just switch off to it and carry on searching how they normally do, in which case the only thing it will be providing is some horribly distracting white noise, like a strobe flickering in your eyes, that’s how it feels to me anyway, it just sends my eyes funny. They probably think they are reinventing the wheel, well to me they have just turned it into an octagon, it worked smoothly and efficiently as it was. Just because you have the technology to do something doesn’t mean you should. I really hope people stand up to them on this and they realise how crap it is. What’s more along with the may day slap, I see this as a further attempt of the big boys trying to drive the little boys out of business. They won’t be happy until we are all Borg. We are Google prepare to be assimilated. I don’t think this monopoly kind of situation is good for anybody, it’s too much power in the hands of too few, that can create or destroy far too easily. Bring back the days of alta vista, hot bot, lycos, ect and spread the power out a bit. My apologies for that little vent there, there aren’t many things like this that I feel that strongly about, but nothing has struck me as such a bad “improvement” in quite some time.

09-09-2010, 07:48 PM	#42
paulgl Plundering the Web War Room Member Join Date: Feb 2007 Location: , , . Posts: 4,849 Thanks: 804 Thanked 1,199 Times in 886 Posts	Re: End of longtails? Is google instant going to kill all small players? It will separate the wannabes from the rest. People here have been preached at to build authority sites. To stop with the voodoo SEO and parlor tricks. To concentrate on doing things the way the big boys do and the way the big boys think. If it gets rid of that junk faster, more power to them. Anyone who relies even 50% for their traffic from google has had fair warning for a long, long time. Why do people equate small players with getting the shaft? Small players do not have to create junk sites. They don't have to rely on small player junk SEO. Has nothing to do with small players. Has to do with junk and spam. Paul
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09-09-2010, 08:07 PM	#43
thetruth23 HyperActive Warrior War Room Member Join Date: Jun 2010 Location: UK Posts: 319 Thanks: 65 Thanked 27 Times in 21 Posts	Re: End of longtails? Is google instant going to kill all small players? Is this going to be a permanant change or do you think google is just testing it out? Ultimately, I suppose they will judge public reaction and act accordingly. Do you think it would help them decide quicker if we all just turned it off? Lets all do that shall we...

09-09-2010, 09:07 PM	#44
fortony HyperActive Warrior War Room Member Join Date: Jan 2009 Posts: 165 Thanks: 3 Thanked 4 Times in 3 Posts	Re: End of longtails? Is google instant going to kill all small players? I agree with those who say this is a lot about nothing. I have been using a similar feature in google toolbar for a while. Sometimes I take the suggestions but others I do not. You really have to use longtail nowadays to filter to what you want. In the end, it will probably help some while hurting others but I doubt the overall effects will be great.
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09-09-2010, 11:07 PM	#46
moralde HyperActive Warrior War Room Member Join Date: May 2009 Posts: 184 Thanks: 53 Thanked 34 Times in 34 Posts	Re: End of longtails? Is google instant going to kill all small players? What it brings to their bottom line is the deciding point here. If their earnings takes even a slight dive due to this modification, I think they'll move like lightning to bring back the codes that worked right before.

09-09-2010, 11:14 PM	#47
Brad Callen Senior Warrior Member War Room Member Join Date: Aug 2003 Location: Indiana, USA Posts: 2,398 Thanks: 328 Thanked 270 Times in 179 Posts	Re: End of longtails? Is google instant going to kill all small players? Seems like it was almost done just because they could. But it's no surprise that people type in a broad term, see the results, and then make the term more specific. These AJAX driven results makes sense in that case, but it froze up for me once and it makes me feel like Google has taken too many liberties. I know what I want to see results for and I don't want to see anything broader than what I am searching for. Take them away! Opt O-U-T!
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09-10-2010, 03:16 AM	#49
miranon HyperActive Warrior Join Date: Aug 2010 Posts: 182 Thanks: 42 Thanked 11 Times in 8 Posts	Re: End of longtails? Is google instant going to kill all small players? I think you are right, this is bad news for all longtail websites.

09-10-2010, 05:22 AM	#50
Stormchaser Active Warrior Join Date: Mar 2010 Posts: 68 Thanks: 3 Thanked 4 Times in 4 Posts	Re: End of longtails? Is google instant going to kill all small players? First of all, excuse my faulty English. Now, it is clear enough G is trying to clear up non-profitable users (affiliates). I find Instant to be pretty retarded and probably annoying for most users. Sooner or later though, we'll have Instant2, Instant3 or whatever, and it'll be the end of 'affiliate' SEO as we know it. I think we should finally move to Bing. So...go big, or go home. User: 'Dude, where are my keys?" Google: 'They are on your table, you f***ing idiot'.