Profile of Yahoo / MSN users

Raul Mellado · 09-10-2010, 06:55 AM

Hi all!

I have heard in several places that Yahoo / MSN users have a different profile to those using google. I am interested in using Y/MSN PPC, so I wanted to inquire if you have any idea about how they are different, so I can tweak my ads, and see which are the best products to promote...

My guess is that they are less tech-savvy, so there is no point in promoting Mass Control or SENuke, what do you think? What could we promote instead?

Thanks for your help!

Raul Mellado · 09-11-2010, 03:05 PM

a little bump :-)

Vincenzo Oliva · 09-11-2010, 03:11 PM

I think you got it wrong. You don't want to profile the people who use a particular search engine because it's a taste difference and does not present a solid trend.
It's like profiling whether a person like's vanilla or chocolate ice cream, it doesn't matter that much, they LIKE ICE CREAM.

You need to profile the viewers of a website in your market that features your product or service to be advertised.

09-10-2010, 06:55 AM	#1
Raul Mellado Nomad Warrior War Room Member Join Date: Dec 2009 Location: Travelling round the world Posts: 39 Thanks: 7 Thanked 5 Times in 4 Posts Social Networking Contact Info	Profile of Yahoo / MSN users Hi all! I have heard in several places that Yahoo / MSN users have a different profile to those using google. I am interested in using Y/MSN PPC, so I wanted to inquire if you have any idea about how they are different, so I can tweak my ads, and see which are the best products to promote... My guess is that they are less tech-savvy, so there is no point in promoting Mass Control or SENuke, what do you think? What could we promote instead? Thanks for your help!

09-11-2010, 03:05 PM	#2
Raul Mellado Nomad Warrior War Room Member Join Date: Dec 2009 Location: Travelling round the world Posts: 39 Thanks: 7 Thanked 5 Times in 4 Posts Social Networking Contact Info	Re: Profile of Yahoo / MSN users a little bump :-)

09-11-2010, 03:11 PM	#3
Vincenzo Oliva Advanced Profit Engineer War Room Member Join Date: Sep 2010 Location: Austin Texas Posts: 627 Thanks: 11 Thanked 177 Times in 132 Posts Social Networking Contact Info	Re: Profile of Yahoo / MSN users I think you got it wrong. You don't want to profile the people who use a particular search engine because it's a taste difference and does not present a solid trend. It's like profiling whether a person like's vanilla or chocolate ice cream, it doesn't matter that much, they LIKE ICE CREAM. You need to profile the viewers of a website in your market that features your product or service to be advertised.