Google Sues Multiple Advertisers (and why it matters to you)

LB · 09-23-2010, 10:09 AM

Google has announced they are suing multiple advertisers using Adwords for repeated policy violations. In this case it seems to be aimed at online pharmacies but I think the statement made is important:

Google Sues Multiple Advertisers | mThink - Revenue Performance

Quote:

Litigation of this kind should act as a serious deterrent to anyone thinking about circumventing our policies to advertise illegally on Google. As we identify additional bad actors, we will add them to the lawsuit.

How many people have purchased products (WSOs for example) that offer various ways to trick quality score etc?

How many people overtly break TOS to get ads to run (and not just on Google).

I think we will see more lawsuits like this as time passes- something to keep in mind when you try to break sites' TOS to make a buck.

Geoff101 · 09-23-2010, 10:11 AM

It was going to happen with all the tricks going on. This would give semi scammers and full scammers something to think about

jazbo · 09-23-2010, 10:33 AM

To be honest it looks like its targeting pharmacies from that link, it appears to be just as much about a moral issue (ie not selling dangerous crap) as a cheating one?

Pete Egeler · 09-23-2010, 10:41 AM

Quote:

Originally Posted by jazbo

To be honest it looks like its targeting pharmacies from that link, it appears to be just as much about a moral issue (ie not selling dangerous crap) as a cheating one?

Google clearly says: "Litigation of this kind should act as a serious deterrent to anyone thinking about circumventing our policies to advertise illegally on Google. As we identify additional bad actors, we will add them to the lawsuit."

So, no. It's not just about pharmacies.

Pete

Patient-X · 09-23-2010, 11:28 AM

But even with Google testing out the Advertisers to see who is in fact breaking the TOS the Advertisers will simply step up their game , change their methods and continue with their work. Its something Google will never be able to cut out !

Daniel Jones · 09-23-2010, 11:50 AM

Doesn't affect me :-)

CBMoneymachine · 09-23-2010, 01:07 PM

I don't know why people try to bend Googles advertising rules. If people take the time to understand how Google works, what is acceptable and what isn't then they will do so much better in online advertising. Instead of spending time learning how to break the rules why don't they spend time learning how to comply with the rules and build a legitimate business! Aaaargh, it pisses me off when people think rules don't apply to them! There are plenty of other advertising platforms that will accommodate their needs.

evanlambda · 09-23-2010, 02:33 PM

Google is interested in protecting their brand, it makes sense that they would go after advertisers who make their text ads appear low quality or scammy.

searchnology · 09-23-2010, 02:37 PM

Agreed....as soon as Google becomes a spammerama haven like MySpace and Twitter, it will leave the door open for competitors.

Quote:

Originally Posted by evanlambda

Google is interested in protecting their brand, it makes sense that they would go after advertisers who make their text ads appear low quality or scammy.

bigcat1967 · 09-23-2010, 03:27 PM

Quote:

To be honest it looks like its targeting pharmacies from that link, it appears to be just as much about a moral issue (ie not selling dangerous crap) as a cheating one?

I agree.

However - it doesn't effect me at all.

cagliostro · 09-23-2010, 05:54 PM

How about Google to SUE the thousands "Work from Home" type advertiser ? And free us from this illegal and crapy ads...

09-23-2010, 10:11 AM	#2
Geoff101 Muhammad Umair War Room Member Join Date: Nov 2008 Posts: 177 Thanks: 28 Thanked 18 Times in 16 Posts	Re: Google Sues Multiple Advertisers (and why it matters to you) It was going to happen with all the tricks going on. This would give semi scammers and full scammers something to think about
	Hire me on oDesk. 99th Percentile for oDesk SEO Test and 94rth Percentile for oDesk Wordpress Test. 85th Percentile for oDesk Internet Marketing Test.

09-23-2010, 10:33 AM	#3
jazbo Systematic Warrior War Room Member Join Date: Oct 2009 Location: Norfolk, England. Posts: 1,911 Blog Entries: 9 Thanks: 35 Thanked 296 Times in 218 Posts Social Networking	Re: Google Sues Multiple Advertisers (and why it matters to you) To be honest it looks like its targeting pharmacies from that link, it appears to be just as much about a moral issue (ie not selling dangerous crap) as a cheating one?

09-23-2010, 11:28 AM	#5
Patient-X 'The Undercover Guru' War Room Member Join Date: Sep 2010 Posts: 77 Thanks: 5 Thanked 6 Times in 6 Posts	Re: Google Sues Multiple Advertisers (and why it matters to you) But even with Google testing out the Advertisers to see who is in fact breaking the TOS the Advertisers will simply step up their game , change their methods and continue with their work. Its something Google will never be able to cut out !

09-23-2010, 11:50 AM	#6
Daniel Jones Active Warrior Join Date: Aug 2010 Location: UK Posts: 58 Thanks: 11 Thanked 4 Times in 4 Posts	Re: Google Sues Multiple Advertisers (and why it matters to you) Doesn't affect me :-)

09-23-2010, 01:07 PM	#7
CBMoneymachine Active Warrior Join Date: Nov 2008 Posts: 64 Thanks: 0 Thanked 6 Times in 5 Posts	Re: Google Sues Multiple Advertisers (and why it matters to you) I don't know why people try to bend Googles advertising rules. If people take the time to understand how Google works, what is acceptable and what isn't then they will do so much better in online advertising. Instead of spending time learning how to break the rules why don't they spend time learning how to comply with the rules and build a legitimate business! Aaaargh, it pisses me off when people think rules don't apply to them! There are plenty of other advertising platforms that will accommodate their needs.
	"The man who smiles when things go wrong has thought of someone to blame it on"

09-23-2010, 02:33 PM	#8
evanlambda HyperActive Warrior Join Date: Sep 2010 Posts: 116 Thanks: 0 Thanked 10 Times in 7 Posts	Re: Google Sues Multiple Advertisers (and why it matters to you) Google is interested in protecting their brand, it makes sense that they would go after advertisers who make their text ads appear low quality or scammy.

09-23-2010, 05:54 PM	#11
cagliostro HyperActive Warrior Join Date: Sep 2009 Posts: 474 Thanks: 19 Thanked 14 Times in 14 Posts	Re: Google Sues Multiple Advertisers (and why it matters to you) How about Google to SUE the thousands "Work from Home" type advertiser ? And free us from this illegal and crapy ads...