Google Now Tells You Your Revenue Share in Adsense

[mysticmadness]

I am not sure if you guys have noticed this--if you open google adsense, click on "my account" tab and see the last block "property information"--- you would see your revenue share against each of their service.

i can see for content and search.

[yukon]

Thanks, I didn't notice that before I read your comment.

AdSense for Content: 68% publisher revenue share

AdSense for Search: 51% publisher revenue share

[delosense]

I believe it was there the whole time. At least for a few months now. I have the same share as the above mentioned.

[Zeus66]

68% and 51% are everybody's share. Google announced that for the first time earlier this year. I think it was long overdue, but better late than never in letting us know.

[jhonsean]

I think it really takes time for google to tell your revenue share in adsense and everyone here knew that its been there a long time but then google always reveal this in a due period of time.

[debra]

Well...I sure would like to know where they get those numbers from cuz they definately flunked out on Math in first grade.

Those percentages must be after they pay employee overhead, the ceo's and stockholders. They must be sharing only the bare knuckles off their ledgers.

The reason I say that in the first place is that I have adsense accounts for the same keywords that I also have adwords for. I certainly haven't been paid even a quarter of those percentages that I have also been paying for. On average it takes anywhere from 6 clicks to 10 clicks to pay myself back for what I've spent on the same keyword phrases in adwords.

I still say...

Google Lies! A lot...

[Jacob Martus]

Originally Posted by debra

Well...I sure would like to know where they get those numbers from cuz they definately flunked out on Math in first grade.

Those percentages must be after they pay employee overhead, the ceo's and stockholders. They must be sharing only the bare knuckles off their ledgers.

The reason I say that in the first place is that I have adsense accounts for the same keywords that I also have adwords for. I certainly haven't been paid even a quarter of those percentages that I have also been paying for. On average it takes anywhere from 6 clicks to 10 clicks to pay myself back for what I've spent on the same keyword phrases in adwords.

I still say...

Google Lies! A lot...

Are you paying for ads on the content network or the search network? If you're paying for ads on the search network then of course you will be paying more.

However, if you're paying for ads on the content network that's a different story.

[debra]

Originally Posted by Jacob Martus

Are you paying for ads on the content network or the search network? If you're paying for ads on the search network then of course you will be paying more.

However, if you're paying for ads on the content network that's a different story.

Both actually.

But...I was refering to the content network because that's the only thing I can compare back to back.

[Jacob Martus]

Originally Posted by debra

Both actually.

But...I was refering to the content network because that's the only thing I can compare back to back.

Well then, perhaps your sites are showing ads from different advertisers than the ones you compete with.

Otheriwse I just can't see Google lying about their revenue share. I can see them lying about many other things (including anything regarding SEO and the algorithm, but lying about revenue share would leave them open to lots of legal action if that it was ever exposed that they were openly lying to publishers.

My Adsense income seems very right when compared to the search network even. For some pages I get more per click than the average CPC for people advertising on the search network.

[debra]

Originally Posted by Jacob Martus

Well then, perhaps your sites are showing ads from different advertisers than the ones you compete with.

Otheriwse I just can't see Google lying about their revenue share. I can see them lying about many other things (including anything regarding SEO and the algorithm, but lying about revenue share would leave them open to lots of legal action if that it was ever exposed that they were openly lying to publishers.

My Adsense income seems very right when compared to the search network even. For some pages I get more per click than the average CPC for people advertising on the search network.

I don't think it is a blantant lie. I know they don't make it clear where the percentages occur.

I can only talk about the content network. I know I pay 1.00 per click for a certain keyphrase. I also have a site focused around the same keyword phrase. When someone clicks a google ad from the page that is optimized for that keyword phrase, I'm only getting on average .11 cents when in fact if their presented formula, I should be getting approx. .53 cents or more.

That's what I'm talking about. Where do the percentages come into play. After the employee overhead, ceo's, stockholders and possibly thier profit margins?

[paulgl]

A lot is being mixed up here. If google gives you a percent, that's an
overall percent.

Too much here is putting faith in "keyword money." You cannot possibly
know what people pay for the adwords on your adsense. Never. It is
quite crazy to think, gee my niche should be $1.00 click so I dang well
better be getting 51 cents for each click!

Adwords does not work like that. Never has. Never will. What people fail
to realize is there are many big spenders who can tweak the ads shown
on your site. There are ALSO small dogs who have a super high QS and
trustworthiness who are paying LESS because of this. There are also
big dogs who spend way less per click and get their ads everywhere
they dang well please.

(The only people who this would really resonate with are those
adwords people here who have low QS and just can't get their ad to
show no matter what they do.)

And....shock....your site may be getting very low adsense ads no matter
how much you think you are special.

If you have a site on student loans. And think the going rate on adwords
for student loans is $5.00 a click, so you should be getting $2.50 a click are sadly
mistaken. Adwords does not work that way.

There is so many nonsense threads in this forum asking for normal CTR, normal
money for a niche, etc. You can never think your site will ever follow a formula.
Adwords, adsense, and google do not work that way.

Everybody will show 68% and 51% I'm sure....

Here's a well know fact, but ignored: If you have adsense ads on your site,
the vast majority of you will earn no more than 2-30 cents a click. If that.

Don't get me wrong. There are MANY here who earn more. But they've done
their homework. Don't cargo. I know who you are.

If you don't like what google gives you, cancel your account and move on.

Paul

[Jacob Martus]

Originally Posted by debra

I don't think it is a blantant lie. I know they don't make it clear where the percentages occur.

I can only talk about the content network. I know I pay 1.00 per click for a certain keyphrase. I also have a site focused around the same keyword phrase. When someone clicks a google ad from the page that is optimized for that keyword phrase, I'm only getting on average .11 cents when in fact if their presented formula, I should be getting approx. .53 cents or more.

That's what I'm talking about. Where do the percentages come into play. After the employee overhead, ceo's, stockholders and possibly thier profit margins?

According to their statement we get paid before they take out anything. The blog post can be found here: The AdSense revenue share - Inside AdSense

[debra]

Originally Posted by Jacob Martus

According to their statement we get paid before they take out anything. The blog post can be found here: The AdSense revenue share - Inside AdSense

I saw that. That's the reason I say the math doesn't add up.

[Jacob Martus]

Originally Posted by debra

I saw that. That's the reason I say the math doesn't add up.

So you think a bunch of PHD's are having math problems or do you think that they are lying? It's pretty much 1 or the other. They are either lying about the revenue share or they made a mistake with the math.

[debra]

Originally Posted by Jacob Martus

So you think a bunch of PHD's are having math problems or do you think that they are lying? It's pretty much 1 or the other. They are either lying about the revenue share or they made a mistake with the math.

If you want to generally sum it up that way then...yeah, something stinks in the wood pile.

That's been my experience, using what numbers I have between the two platforms.

My dilema is in how to restructure the site or just rework some of the content in order to see more of the norms within the same formula they represent. First step, I guess, it to figure out where to start.

I'll either achieve it or I won't. Either way, I would like to find out how to create that balance.

It could possibly be in using a code to wrap around content in order to pull in the better ads or it could be as simple as expanding the content to cover a broader market. I don't know....yet.

Until I can make their numbers come close to mine, or mine to theirs, I have to assume that the formula they present is not an accurate (or even in the ballpark) accounting of the math.

Another example of one of my other sites: It gets picked on a lot with banner buys. For months I have watched it and charted it. For every one hundred 24 hour unique visitors...I get a penny. I doubt Google is collecting less an a nickel for one thousand impressions. And...as far as the big boys and their special perks and QS....the banner buy is from one of the bigger big boys.

Just sayin...the math ain't adding up. And if I knew why...I'd fix it.

[Perry Blouin]

Nice tip. I didn't know that, thanks

[TomBond]

I think there are a couple of things to remember here:

1) Is that the CPC figure displayed in the Google Keyword Tool shows how much it would cost to get in to TOP 3 PPC positions. If you have 3 Ad blocks on your page with 4 adverts in each then you are allowing the top 12 bidders to have their adverts shown, not the top 3.

3) A lot of PPC advertisers removed themselves from the content network (I'm one of them at times). You can see quite quickly how an Advert that is the 16th highest bid can be displayed on your website, which accounts for the sometimes very low clicks.


If you have found this useful please use the 'Thanks' button

[hikamendoz]

nice information, something that was new for me

[paulgl]

Originally Posted by distinctly_digital

I think there are a couple of things to remember here:

1) Is that the CPC figure displayed in the Google Keyword Tool shows how much it would cost to get in to TOP 3 PPC positions. If you have 3 Ad blocks on your page with 4 adverts in each then you are allowing the top 12 bidders to have their adverts shown, not the top 3.

3) A lot of PPC advertisers removed themselves from the content network (I'm one of them at times). You can see quite quickly how an Advert that is the 16th highest bid can be displayed on your website, which accounts for the sometimes very low clicks.


If you have found this useful please use the 'Thanks' button

I'll give you a thanks because it's more details on what I was referring to.
And one always has to remember, that the highest paying clicks do NOT
appear at the top. The highest PERFORMING ones do. Sometimes they
are the same, many times they are not. Again, google REWARDS those
with a stellar rep and QS. Something that adwords users should know,
especially if they are just starting out.

Here's another example. You have a student loans site. But the highest
bidder is not necessarily student loans, but a personal loan site. Just do
a search for student loans and you will see what pops up. If your traffic
is going for student loans, they will click on a lower paying ad if student
loans is less, and they ignore the personal loans. You can transfer this
to almost any site.

Paul