Consistent change in the new Google Keyword Tool search figures

asciscopecunia · 10-09-2010, 05:25 AM

Hi all,

I have kept records of some of the old search numbers on some of some of my keywords and I have noticed a pattern between the old and new search results:

(exact, local searches)

Although there is a drastic drop, the drop seems to be quite consistent in all the keywords, suggesting a pattern.

So here is my theory:

If you were targeting/making money from keywords that has 3000 exact searches using the older tool, you may want to target keywords that has at least 400-500 exact searches in the new tool, and so on.

Is anyone else experiencing the same number change patterns?

p.s. for those who are still speculating about the number drops, Google have already released a statement on the new lower figures:

"In addition to these improvements, we’ve also changed how we calculate Global Monthly Searches and Local Monthly Searches. Statistics in these columns are now based on Google.com search traffic only. Previously, they also included traffic from search partners. We've updated these statistics based on advertiser feedback, and hope you find them more helpful for keyword selection"

The excerpt is taken from:

AdWords Agency Blog: Updated Keyword Tool: Out of Beta

Brad Callen · 10-09-2010, 08:27 AM

judging by good/bad Adwords does at geographical targeting, I wouldn't be a bit surprised if the local results were more of an estimate than global.

I have not seen a pattern. We have a keyword where between the old & new tool, it's exactly the same. Interesting theory though and I do like the new tool.. seems to be fairly accurate in my very early opinion. Looking forward to more case studies coming out soon!

asciscopecunia · 10-09-2010, 10:56 AM

The search results were the local searches for the United States.

Anyone else having the same pattern??

10-09-2010, 05:25 AM	#1
asciscopecunia HyperActive Warrior Join Date: Sep 2008 Posts: 106 Thanks: 122 Thanked 4 Times in 4 Posts	Consistent change in the new Google Keyword Tool search figures Hi all, I have kept records of some of the old search numbers on some of some of my keywords and I have noticed a pattern between the old and new search results: (exact, local searches) Although there is a drastic drop, the drop seems to be quite consistent in all the keywords, suggesting a pattern. So here is my theory: If you were targeting/making money from keywords that has 3000 exact searches using the older tool, you may want to target keywords that has at least 400-500 exact searches in the new tool, and so on. Is anyone else experiencing the same number change patterns? p.s. for those who are still speculating about the number drops, Google have already released a statement on the new lower figures: "In addition to these improvements, we’ve also changed how we calculate Global Monthly Searches and Local Monthly Searches. Statistics in these columns are now based on Google.com search traffic only. Previously, they also included traffic from search partners. We've updated these statistics based on advertiser feedback, and hope you find them more helpful for keyword selection" The excerpt is taken from: AdWords Agency Blog: Updated Keyword Tool: Out of Beta

10-09-2010, 08:27 AM	#2
Brad Callen Senior Warrior Member War Room Member Join Date: Aug 2003 Location: Indiana, USA Posts: 2,398 Thanks: 328 Thanked 270 Times in 179 Posts	Re: Consistent change in the new Google Keyword Tool search figures judging by good/bad Adwords does at geographical targeting, I wouldn't be a bit surprised if the local results were more of an estimate than global. I have not seen a pattern. We have a keyword where between the old & new tool, it's exactly the same. Interesting theory though and I do like the new tool.. seems to be fairly accurate in my very early opinion. Looking forward to more case studies coming out soon!
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10-09-2010, 10:56 AM	#3
asciscopecunia HyperActive Warrior Join Date: Sep 2008 Posts: 106 Thanks: 122 Thanked 4 Times in 4 Posts	Re: Consistent change in the new Google Keyword Tool search figures The search results were the local searches for the United States. Anyone else having the same pattern??