Low quality score... Again

[Steve13]

Just a little Googleness confusion.
I've been slapped w/ a low quality score from Google AdWords. After reading a little in the AdWords forum and here, it's clear Google doesn't like ebooks, signup forms, sales letter style pages, newsletters... basically anything designed to build your list or create sales.

Yet, much of the online marketing and list building tactics I read about today still promote creating a landing page with a sales letter style pages and signup form to promote ebook, newsletters, etc.

How do you strike a balance between getting decent conversions and not getting your landing page blacklisted?

Thanks. Any advice would be helpful.
Steve

[Lucid]

You can't have a page just to collect emails. You need content. You can't just say "sign up for my free newsletter" or whatever and that's it.

But you can have a signup as part of your page. Let's say you sell pet supplies and you have a campaign and bid on "dog house". Your landing page is selling your dog house and somewhere on it you have "sign up for our free newsletter on how to care for dogs".

[jhonsean]

Originally Posted by Lucid

You can't have a page just to collect emails. You need content. You can't just say "sign up for my free newsletter" or whatever and that's it.

But you can have a signup as part of your page. Let's say you sell pet supplies and you have a campaign and bid on "dog house". Your landing page is selling your dog house and somewhere on it you have "sign up for our free newsletter on how to care for dogs".

Agreed. The point is to how you will optimized your site to gain its page ranking in google, you need to have some extra effort to do quality link building to reflect in search engines.