Is Google`s keyword traffic estimator reliable?

GatoFelix · 10-20-2010, 07:28 PM

Hi,

I want to know what your experience has been with the "adwords Keyword Tool External" have the estimates been accurate with your keywords? Please let me know.

Open Cobra · 10-20-2010, 07:49 PM

That's hard to say with any degree of accuracy. They are definitely estimates.

First, it depends on whether you use broad, phrase or exact match type. If you want the best estimate, use exact match. If it's low and you get more traffic, great!

Second, it depends on where you rank in the search engine results for a specific keyword. Just because 5 billion people are searching for your keyword, that does not mean they will all click on your link. I believe appx 70% of the traffic goes to the 1st 3 positions on the first page of Google.

If you're using it for Google AdWords, the impressions typically seem lower than the estimates. Either way, it's hard to say just how accurate the tool is because there are so many other factors that play into the equation.

Use the numbers as a rough guide of what you can expect.

InitialEffort · 10-20-2010, 07:56 PM

The new keyword is suppose to be more accurate. MarketSamurai had a nice post on their blog about it.

Michael Thai · 10-20-2010, 11:06 PM

From my own esperince, the new keyword tool is much better than the previous one. The old tool is WAY out. However, I think that it is still not very accurate as the tool only gives you estimates but it should be good enough for you to start with. Many paid keyword tools use the data from Google Keyword Tool anyway.

jange52 · 03-15-2011, 10:37 PM

I have read in other forums that it is inaccurate. How true is this? and what are the other alternatives?

-question from a newbie

John Alves · 03-15-2011, 10:41 PM

From my experience, it hasn't been accurate. I don't think there will ever be a tool that can accurately determine search statistics. However, there are some terms that get a lot more searches than the Google keyword tool estimates. Focus on getting traffic from more sources than Google, and it won't be a problem.

SEOExpert999 · 03-15-2011, 10:56 PM

It really depend on what you use the data for. If you are using it for adwords on Google then it is pretty accurate but I always test a extremely lower price but if you are using it to optimize for Top Search Engine Position then that is a total different story. There are many other variables you need to consider. Like how hard will it be for you to get top position for that keyword. A long with many others.

Anup Mahajan · 03-15-2011, 11:03 PM

If you want to check the exact search volume, run a test Google Adwords campaign on your chosen keyword(s). It will give you an idea whether the Google keyword tool is giving you reliable numbers. While the new keyword tool is a lot better than the old one, it is not always accurate ....

Regards,

10-20-2010, 07:28 PM	#1
GatoFelix I Feel Good Join Date: Jun 2009 Posts: 58 Thanks: 1 Thanked 4 Times in 4 Posts	Is Google`s keyword traffic estimator reliable? Hi, I want to know what your experience has been with the "adwords Keyword Tool External" have the estimates been accurate with your keywords? Please let me know.

10-20-2010, 07:49 PM	#2
Open Cobra Warrior Member Join Date: Oct 2010 Location: California Posts: 26 Thanks: 2 Thanked 3 Times in 3 Posts Social Networking	Re: Is Google`s keyword traffic estimator reliable? That's hard to say with any degree of accuracy. They are definitely estimates. First, it depends on whether you use broad, phrase or exact match type. If you want the best estimate, use exact match. If it's low and you get more traffic, great! Second, it depends on where you rank in the search engine results for a specific keyword. Just because 5 billion people are searching for your keyword, that does not mean they will all click on your link. I believe appx 70% of the traffic goes to the 1st 3 positions on the first page of Google. If you're using it for Google AdWords, the impressions typically seem lower than the estimates. Either way, it's hard to say just how accurate the tool is because there are so many other factors that play into the equation. Use the numbers as a rough guide of what you can expect.

10-20-2010, 07:56 PM	#3
InitialEffort Senior Warrior Member War Room Member Join Date: Jun 2010 Location: Minnesota Posts: 1,104 Thanks: 16 Thanked 117 Times in 87 Posts	Re: Is Google`s keyword traffic estimator reliable? The new keyword is suppose to be more accurate. MarketSamurai had a nice post on their blog about it.
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10-20-2010, 11:06 PM	#4
Michael Thai HyperActive Warrior War Room Member Join Date: Oct 2009 Location: Melbourne, Australia Posts: 227 Thanks: 31 Thanked 30 Times in 23 Posts	Re: Is Google`s keyword traffic estimator reliable? From my own esperince, the new keyword tool is much better than the previous one. The old tool is WAY out. However, I think that it is still not very accurate as the tool only gives you estimates but it should be good enough for you to start with. Many paid keyword tools use the data from Google Keyword Tool anyway.
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03-15-2011, 10:37 PM	#5
jange52 Warrior Member Join Date: Nov 2010 Location: Philippines Posts: 7 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Is Google`s keyword traffic estimator reliable? I have read in other forums that it is inaccurate. How true is this? and what are the other alternatives? -question from a newbie

03-15-2011, 10:41 PM	#6
John Alves Internet Marketer War Room Member Join Date: Aug 2010 Location: North Carolina Posts: 261 Thanks: 33 Thanked 19 Times in 18 Posts	Re: Is Google`s keyword traffic estimator reliable? From my experience, it hasn't been accurate. I don't think there will ever be a tool that can accurately determine search statistics. However, there are some terms that get a lot more searches than the Google keyword tool estimates. Focus on getting traffic from more sources than Google, and it won't be a problem.

03-15-2011, 10:56 PM	#7
SEOExpert999 HyperActive Warrior War Room Member Join Date: Sep 2010 Location: Atlanta, Georgia Posts: 150 Blog Entries: 4 Thanks: 0 Thanked 9 Times in 9 Posts Social Networking Contact Info	Re: Is Google`s keyword traffic estimator reliable? It really depend on what you use the data for. If you are using it for adwords on Google then it is pretty accurate but I always test a extremely lower price but if you are using it to optimize for Top Search Engine Position then that is a total different story. There are many other variables you need to consider. Like how hard will it be for you to get top position for that keyword. A long with many others.
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03-15-2011, 11:03 PM	#8
Anup Mahajan Firm Believer In Karma War Room Member Join Date: Jun 2008 Posts: 795 Thanks: 71 Thanked 106 Times in 50 Posts	Re: Is Google`s keyword traffic estimator reliable? If you want to check the exact search volume, run a test Google Adwords campaign on your chosen keyword(s). It will give you an idea whether the Google keyword tool is giving you reliable numbers. While the new keyword tool is a lot better than the old one, it is not always accurate .... Regards,
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