Is getting 7 quality score normal?

BloggerDeen · 10-21-2010, 01:24 AM

I have made a quick webpage within hour, researched a few keywords and google gave around 7 out of 10 quality score. Is it the normal quality score of google? Because I didn't put much effort into webpage?

Dani P · 10-21-2010, 04:26 AM

My website was done by a web developer although the pages are not optimised for Ad Words and we usually get a score of 7 too.

Lucid · 10-21-2010, 07:58 AM

Quality Score's biggest component is your click rate (the next being keyword relevancy). So how does it know your QS before you get any clicks?

When adding new keywords, QS is calculated starting with the average QS. By definition, this is either 5 or 6. The system is quite sophisticated however and makes a prediction of what kind of click rate your ads may achieve. This may increase or decrease from the base QS. From there, your QS is calculated normally based on actual data. If it didn't predict correctly, your QS can jump up or down quite rapidly but it does a pretty good job a vast majority of times.

The old QS ranking system was Poor (QS of about 1 to 3), OK (4 to 7) and Great (8 and up). So a 7 is pretty good. In fact, I accept nothing less. Do try for better of course by increasing your click rate. More in the Adwords FAQ.

10-21-2010, 01:24 AM	#1
BloggerDeen HyperActive Warrior War Room Member Join Date: Oct 2010 Location: A Small Planet in Milky Way Galaxy Posts: 108 Thanks: 19 Thanked 6 Times in 6 Posts	Is getting 7 quality score normal? I have made a quick webpage within hour, researched a few keywords and google gave around 7 out of 10 quality score. Is it the normal quality score of google? Because I didn't put much effort into webpage?

10-21-2010, 04:26 AM	#2
Dani P Warrior Member Join Date: Sep 2010 Posts: 20 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Is getting 7 quality score normal? My website was done by a web developer although the pages are not optimised for Ad Words and we usually get a score of 7 too.
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10-21-2010, 07:58 AM	#3
Lucid Senior Warrior Member Join Date: May 2009 Posts: 1,143 Thanks: 11 Thanked 129 Times in 121 Posts	Re: Is getting 7 quality score normal? Quality Score's biggest component is your click rate (the next being keyword relevancy). So how does it know your QS before you get any clicks? When adding new keywords, QS is calculated starting with the average QS. By definition, this is either 5 or 6. The system is quite sophisticated however and makes a prediction of what kind of click rate your ads may achieve. This may increase or decrease from the base QS. From there, your QS is calculated normally based on actual data. If it didn't predict correctly, your QS can jump up or down quite rapidly but it does a pretty good job a vast majority of times. The old QS ranking system was Poor (QS of about 1 to 3), OK (4 to 7) and Great (8 and up). So a 7 is pretty good. In fact, I accept nothing less. Do try for better of course by increasing your click rate. More in the Adwords FAQ.
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