The Power of Trend Marketing and 1st Position of Google

LMC · 10-21-2010, 09:22 AM

Hey Warriors,

I wanted to make a post about trend marketing and the power of being in the first position of Google.

Halloween is almost over, but with proper planning sometime around mid September you could of position yourself to be #1 in Google banking on Halloween Costume sales.

This is something that I did, and something as marketers you should be on the look out for. I created a large number of websites selling costumes. Each site sold one specific costume.

Below I'm going to attach a shot of my commissions on a daily scale. What I want you guys to note is the difference in revenue from the #4 position in Google to the #1 position in Google.

Yes ranking top 5 is a great achievement, but in reality, being the #1 is where the money is at.

Taking a ride in that first position of Google with a trend is also where the BIG money is at.

With every keyword or product that you are thinking about targeting, you really should check out:

Google Insights for Search

It will show you where your trend is at, cause keep in mind that your search results that you receive on a keyword are an average over a specific time period.

In some cases like Halloween, specific keywords got search 30 times a day. However during Halloween it multiplies itself by 6. So now the keyword gets searched 180 times a day, first position of Google gives me 90 uniques a day for that specific keyword.

Target 5 keywords = 450 uniques a day, thus why you see the commission below.

Want to know if Internet Marketing can really produce big money, take that screen shot and multiply it by 80.

-----------------------------------
When Should you Plan for a Trend?
-----------------------------------

You really want to start planning 2-3 months in advance, the harder the competition the farther out you want to give yourself time to get to the #1 position of Google.

-----------------------------------
Is Christmas a Trend?
-----------------------------------

I don't consider Christmas a trend, but it is a general increase in retail sales. Trends are large spikes in traffic. Certain trends to consider are:

Winter
Summer
Fall
Spring
Valentines Day
Mothers Day
Fathers Day
Graduations
Thanksgiving

There are a lot of smaller trends, especially internationally, it just takes some research.

--------------------------

If your interested I posted a picture below to help show you live action trend marketing and how it takes effect in the first position of Google. This is one website.

Ask questions...

tybeeroad · 10-21-2010, 11:31 AM

Hi LMC.

I've been thinking ahead for this as well and am planning for Christmas and the New Year.

Would you mind sending me a link to one of your sites so I can check it out?

Thanks,
Sean

usearchme2 · 10-21-2010, 11:33 AM

Yup good idea, if you are good anticipating trends you can do very well indeed !

Well done and thanks for sharing some interesting numbers to back up your post!

Woc

Gyromite · 10-21-2010, 05:23 PM

Great post.

Thank you for sharing.

Tom L · 10-21-2010, 06:24 PM

Yeah, I did that and hopefully the sites will get some traffic... with the google update it seems that I was really running in the wrong direction.

It seems many of my exacts went from 357 to 17 overnight... lol.

That's IM for you.

Good to see another person from Brooklyn here!

10-21-2010, 09:22 AM	#1
LMC 520+ sites and counting War Room Member Join Date: Apr 2009 Location: Brooklyn, New York Posts: 1,582 Blog Entries: 16 Thanks: 324 Thanked 1,470 Times in 316 Posts Contact Info	The Power of Trend Marketing and 1st Position of Google \| Live Stats Hey Warriors, I wanted to make a post about trend marketing and the power of being in the first position of Google. Halloween is almost over, but with proper planning sometime around mid September you could of position yourself to be #1 in Google banking on Halloween Costume sales. This is something that I did, and something as marketers you should be on the look out for. I created a large number of websites selling costumes. Each site sold one specific costume. Below I'm going to attach a shot of my commissions on a daily scale. What I want you guys to note is the difference in revenue from the #4 position in Google to the #1 position in Google. Yes ranking top 5 is a great achievement, but in reality, being the #1 is where the money is at. Taking a ride in that first position of Google with a trend is also where the BIG money is at. With every keyword or product that you are thinking about targeting, you really should check out: Google Insights for Search It will show you where your trend is at, cause keep in mind that your search results that you receive on a keyword are an average over a specific time period. In some cases like Halloween, specific keywords got search 30 times a day. However during Halloween it multiplies itself by 6. So now the keyword gets searched 180 times a day, first position of Google gives me 90 uniques a day for that specific keyword. Target 5 keywords = 450 uniques a day, thus why you see the commission below. Want to know if Internet Marketing can really produce big money, take that screen shot and multiply it by 80. ----------------------------------- When Should you Plan for a Trend? ----------------------------------- You really want to start planning 2-3 months in advance, the harder the competition the farther out you want to give yourself time to get to the #1 position of Google. ----------------------------------- Is Christmas a Trend? ----------------------------------- I don't consider Christmas a trend, but it is a general increase in retail sales. Trends are large spikes in traffic. Certain trends to consider are: Winter Summer Fall Spring Valentines Day Mothers Day Fathers Day Graduations Thanksgiving There are a lot of smaller trends, especially internationally, it just takes some research. -------------------------- If your interested I posted a picture below to help show you live action trend marketing and how it takes effect in the first position of Google. This is one website. Ask questions... Attached Thumbnails
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10-21-2010, 11:31 AM	#2
tybeeroad Warrior Member Join Date: Oct 2008 Posts: 26 Thanks: 8 Thanked 17 Times in 2 Posts	Re: The Power of Trend Marketing and 1st Position of Google \| Live Stats Hi LMC. I've been thinking ahead for this as well and am planning for Christmas and the New Year. Would you mind sending me a link to one of your sites so I can check it out? Thanks, Sean

10-21-2010, 11:33 AM	#3
usearchme2 HyperActive Warrior War Room Member Join Date: Jan 2010 Posts: 222 Thanks: 3 Thanked 19 Times in 18 Posts Social Networking	Re: The Power of Trend Marketing and 1st Position of Google \| Live Stats Yup good idea, if you are good anticipating trends you can do very well indeed ! Well done and thanks for sharing some interesting numbers to back up your post! Woc
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10-21-2010, 06:24 PM	#5
Tom L HyperActive Warrior War Room Member Join Date: Jul 2010 Location: Brooklyn / Hamptons Posts: 188 Thanks: 3 Thanked 26 Times in 15 Posts	Re: The Power of Trend Marketing and 1st Position of Google \| Live Stats Yeah, I did that and hopefully the sites will get some traffic... with the google update it seems that I was really running in the wrong direction. It seems many of my exacts went from 357 to 17 overnight... lol. That's IM for you. Good to see another person from Brooklyn here!

10-21-2010, 05:23 PM	#4
Gyromite Active Warrior War Room Member Join Date: Sep 2010 Posts: 39 Thanks: 23 Thanked 4 Times in 3 Posts	Re: The Power of Trend Marketing and 1st Position of Google \| Live Stats Great post. Thank you for sharing.