Adsense Estimated CPC

the_icon · 10-25-2010, 01:15 AM

Newbie question here.

Does it really make any difference how high the Estimated CPC is when searching for profitable/niche keywords?

I thought that the higer figure would yield the higher return per click. Not so so far.

socialbookmark · 10-25-2010, 01:30 AM

Highest Cost per click keywords means these keywords have more advertisers and you should pay more for appearing your ads for those keywords. But its not the exact amount. Sometimes these keywords cost much less for advertisers. It depends on other advertisers.

the_icon · 10-25-2010, 01:32 AM

So does that figure then not mean much when it comes to visitors clicking on them on your site?

RyanEagle · 10-25-2010, 01:50 AM

It's not always 100% accurate, there are much better ways to monetize your site though than AdSense these days.

WealthWithin · 10-25-2010, 04:19 AM

That tool is misguiding. Some times it's accurate and sometimes not.

There are so many other factors involved in determining the real CPC.

Dreamsight · 10-25-2010, 06:51 AM

It can be miles out. Estimated CPC for a keyword before we set up a campaign Avg. 0.46-0.80. Once we set it up the same keyword started at 2.36 and has now dropped to Avg 0.92. But... we've had a click today for 0.06 and one 3 days ago 2.79. All on the same keyword, nothing changed, phrase match.

the_icon · 10-25-2010, 09:25 AM

Just frustrating when you go to all the work to find high end profitable keywords that dont have much competition.

I have some, for example, with 22000 global searches, less than 7000 exact match searches and the estimated cpc for them is over £70 and the highest is £105 lol.

10-25-2010, 01:15 AM	#1
the_icon GuruInTraining Join Date: Mar 2010 Location: UK Posts: 563 Thanks: 9 Thanked 69 Times in 63 Posts Social Networking	Adsense Estimated CPC Newbie question here. Does it really make any difference how high the Estimated CPC is when searching for profitable/niche keywords? I thought that the higer figure would yield the higher return per click. Not so so far.
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10-25-2010, 01:30 AM	#2
socialbookmark Senior Warrior Member Join Date: Jul 2010 Location: USA Posts: 1,507 Thanks: 9 Thanked 82 Times in 81 Posts Social Networking	Re: Adsense Estimated CPC Highest Cost per click keywords means these keywords have more advertisers and you should pay more for appearing your ads for those keywords. But its not the exact amount. Sometimes these keywords cost much less for advertisers. It depends on other advertisers.
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10-25-2010, 01:32 AM	#3
the_icon GuruInTraining Join Date: Mar 2010 Location: UK Posts: 563 Thanks: 9 Thanked 69 Times in 63 Posts Social Networking	Re: Adsense Estimated CPC So does that figure then not mean much when it comes to visitors clicking on them on your site?
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10-25-2010, 01:50 AM	#4
RyanEagle I'll Make You Rich Join Date: Dec 2009 Location: Chicago, IL Posts: 693 Thanks: 7 Thanked 94 Times in 76 Posts Social Networking Contact Info	Re: Adsense Estimated CPC It's not always 100% accurate, there are much better ways to monetize your site though than AdSense these days.
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10-25-2010, 04:19 AM	#5
WealthWithin HyperActive Warrior War Room Member Join Date: Oct 2009 Posts: 311 Thanks: 94 Thanked 27 Times in 22 Posts	Re: Adsense Estimated CPC That tool is misguiding. Some times it's accurate and sometimes not. There are so many other factors involved in determining the real CPC.
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10-25-2010, 06:51 AM	#6
Dreamsight Warrior Member Join Date: Sep 2010 Location: UK Posts: 17 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Adsense Estimated CPC It can be miles out. Estimated CPC for a keyword before we set up a campaign Avg. 0.46-0.80. Once we set it up the same keyword started at 2.36 and has now dropped to Avg 0.92. But... we've had a click today for 0.06 and one 3 days ago 2.79. All on the same keyword, nothing changed, phrase match.

10-25-2010, 09:25 AM	#7
the_icon GuruInTraining Join Date: Mar 2010 Location: UK Posts: 563 Thanks: 9 Thanked 69 Times in 63 Posts Social Networking	Re: Adsense Estimated CPC Just frustrating when you go to all the work to find high end profitable keywords that dont have much competition. I have some, for example, with 22000 global searches, less than 7000 exact match searches and the estimated cpc for them is over £70 and the highest is £105 lol.
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