Improving Landing Page Quality for a Sales Letter Page

[One Inch Punch]

Is it possible to improve the LP quality of a traditional Sales Letter page without ditching the sales letter format? I think the G's human reviewers see sales letter pages as "spammy." I've added an informational video, I don't require readers to give me their email address to visit my page (although I do have a newsletter signup box). Any suggestions for raising my LP quality score, in terms of user experience on a sales letter page, would be appreciated.

NOTE: I'm not talking about relevancy here as G's notes indicate my relevancy is strong. I'm talking more about user experience.

[strauss]

We have to use what the visitor is looking for, so that we can improve the quality.

[mtncboy]

Originally Posted by One Inch Punch

Is it possible to improve the LP quality of a traditional Sales Letter page without ditching the sales letter format? I think the G's human reviewers see sales letter pages as "spammy." I've added an informational video, I don't require readers to give me their email address to visit my page (although I do have a newsletter signup box). Any suggestions for raising my LP quality score, in terms of user experience on a sales letter page, would be appreciated.

NOTE: I'm not talking about relevancy here as G's notes indicate my relevancy is strong. I'm talking more about user experience.

Are you using your sales page as your landing page?

[nistan]

Have you tried adding an articles list at the bottom of the page?

[One Inch Punch]

Originally Posted by mtncboy

Are you using your sales page as your landing page?

Yes, the LP is the sales page. One thing that confuses me all my competitors for my terms are also pointing to sales pages and according to my keyword software, their rates are what I used to pay.

[One Inch Punch]

Originally Posted by nistan

Have you tried adding an articles list at the bottom of the page?

Currently I have a link to the blog, which has lots of articles. Have you found that technique to work?

I've gotten very kryptic, generic answers from Google as to why the LP quality is deemed so low. I really think their human reviewers feel a sales page = spam.

I understand not everyone wants to see a sales page. But...

a) why isn't this an issue for my competition
b) some people type in "MyProductName ebook" (a very unique name) and are LOOKING for my product, and AdWords won't let me market to them.

[Fabian Tan]

I have two sign-up boxes on my page and have a 'Great' Quality Score for most of my keywords. CTR plays a bigger part than most of the 'myths' floating around.

It seems that keywords that get more traffic and a higher CTR automatically have a 'Great' Quality Score, so it's down to algorithms rather than the occasional human reviewer.

Add Privacy Policy, Contact, Site Map links to the bottom of the sales letter. Those are 'supposed' to make a difference. Can't lose with it.

Fabian

[One Inch Punch]

Originally Posted by Fabian Tan

I have two sign-up boxes on my page and have a 'Great' Quality Score for most of my keywords. CTR plays a bigger part than most of the 'myths' floating around.

It seems that keywords that get more traffic and a higher CTR automatically have a 'Great' Quality Score, so it's down to algorithms rather than the occasional human reviewer.

Add Privacy Policy, Contact, Site Map links to the bottom of the sales letter. Those are 'supposed' to make a difference. Can't lose with it.

Fabian

Thanks for the ideas. I added the site map link on your suggestion. I already had the privacy, contact, etc. My QS is solid for keyword relativity. But I was told by G that it was because of "user experience" that my QS is lower. When pressed for details, in typical Google style, she referred me to standard Google fare which says to add content, etc. I did that by adding blog, video, etc. Nevertheless, I have more useful content than any of my competitors, who are not slapped at all and are now kicking my ass in Adwords. They even use the name of my product, my name, and my domain name as keywords, and get great rates, meanwhile G wants me to pay $10 per click.

[dburk]

Hi One Inch,

It could be your page load time or something else. What exactly does the Keyword Analysis Page tell you?