Do PPC Spy Tools Still Work After the Adwords Slap?

[StevenSaliba]

I heard that ppc spy tools such as SpyFu, don't work as well since the Adwords slap. Do they still work?

[Brittany Lynch]

I wouldn't put too much emphasis on spy tools in the first place...adwords slap or not. No keyword is going to 'always' convert for a given niche. The best way to find what keywords will be profitable to your ad and landing page is by testing.

[StevenSaliba]

Originally Posted by Brittany Lynch

I wouldn't put too much emphasis on spy tools in the first place...adwords slap or not. No keyword is going to 'always' convert for a given niche. The best way to find what keywords will be profitable to your ad and landing page is by testing.

I agree, a keyword tool isn't going to solve any of my lead generation problems. It will help me spy on my competitors. I am in the home based business niche and a keyword tool will help me find untapped keywords. But you are right, we always have to be testing. We always need to know what is working and what's not working in our business.