Is online marketing going to die? (a little)

[orvn]

Hi. I've been using computers since I was old enough to stand for programming, audio manipulation, graphic design, writing, server management, internet surfing and communication.

I know it doesn't seem like it right now, but I have this lingering feeling that there is a massive conflict of interest between Internet marketing and cyberculture.

On the social internet, things tend to be mostly free. People don't often copyright too much- personally I release a lot of things under a creative commons license.

I've been working on my master's in marketing and I've [finally] been making good money lately. However I notice that marketers who delve into the realm of the internet try to drag their old-world-concepts with them. Sometimes, all my marketing professor wants to talk about is how to Trademark or Copyright a concept you came up with on the Internet.

I have mixed feelings about all this. SEO is easy money- or at least that's the way it seems to me. There's a lot of folks who do way more creative stuff than me and demand nothing in return.

I'm not too affected by this financially: I do SEO for local businesses. Again- It's easy work and it's easy money. But with the rising trends in cyberculture I can't help but think that online marketers may overstep the line at one point, and the rest of the Internet isn't going to take it.

I thought this clash was initially going to happen between corporatism and the net when the whole net neutrality issue caused a stir a short while ago.

I've met a lot of marketers over the past year who just give me an amused sneer when I bring the issue up. I also notice that these people have a mediocre understanding of how the Internet, and all its facets really tie together.

The point I'm communicating is slightly intangible, so it's difficult to concretely describe my meaning.

I think the internet is going to turn the world of copyright upside down and beat the sense out of it. I think change is coming (slowly right now) and I think most marketers are living in the past.

Do you guys understand what I'm getting at?
Opinions, ideas?

[Jessica21]

Well according to my point of view internet marketing will never die. Its a trend and now more and more people are getting aware with the benefits of it. You have done a great job and you are really professional but i just want to say" Reshape your interest and profession" by doing this you will never get fed up and every time you will get a new change!

Thanks

[Ruby Rynne]

Originally Posted by orvn

On the social internet, things tend to be mostly free. People don't often copyright too much

The whole internet used to be like this, it isn't any more. I'd be more inclined to think that the social internet will conform to the same model the 'whole' internet did, and in about the same sort of timeframe, rather than be an 'island of fraternity' amidst the commercial web.

In fact, with the amount of push Facebook ads and Twitter monetisation having been getting recently (from gurus and others), I'd said it's already going down the same corporatising route that the 'whole' web did last decade.

[ashwinsatyanarayana]

The Internet, well, It's in that age now ( much like teenage) where it's looking at itself and thinking about where it's going next. It's in that phase where it stops, reflects, decides, does mistakes, comes back to think and reflect. Internet is now experimenting with itself and how!

Internet Marketing is not going to die, my friend. Think about SEO alone here for a minute. Do you think Google is going to stop anywhere? Is there any way people are going to stop searching for information online?

What about developing countries? India is just beginning to wake up; a score of its population is just getting used to the Internet. China just has Baidu for itself; what if the government throws its doors open for Google again?

Think about it!

[orvn]

Originally Posted by Ruby Rynne

The whole internet used to be like this, it isn't any more. I'd be more inclined to think that the social internet will conform to the same model the 'whole' internet did, and in about the same sort of timeframe, rather than be an 'island of fraternity' amidst the commercial web.

In fact, with the amount of push Facebook ads and Twitter monetisation having been getting recently (from gurus and others), I'd said it's already going down the same corporatising route that the 'whole' web did last decade.

I'm sure that a balance will be found eventually, but I think people severely underestimate the power of cyberculture. Facebook is popular, but not a good example.

Wikimedia and Open Source projects (say sourceforge or mozilla) are more precise examples of the principles that the web has learned to embrace.

These tend to be extremely large forces of extremely intelligent people collaborating.

While Google itself is a corporate giant, it certainly seems to try pretty hard to support these principles where it can.

[orvn]

Originally Posted by ashwinsatyanarayana

Internet Marketing is not going to die, my friend. Think about SEO alone here for a minute. Do you think Google is going to stop anywhere? Is there any way people are going to stop searching for information online?

This is very true, it doesn't seem like it's going to die, what I'm suggesting is mostly that it's going to CHANGE drastically when more sources are opened and when more things become creative and collaborative.

It's been happening for some time at the peak of the internet, amongst those who build it and those who share the most information on it (I mean bloggers and whatnot, not porn, lol).

It's the principles under which Sir Tim Berners-Lee created the web under and it's the principles that W3C tends to support.

[adams035]

Originally Posted by orvn

This is very true, it doesn't seem like it's going to die, what I'm suggesting is mostly that it's going to CHANGE drastically when more sources are opened and when more things become creative and collaborative.

It's been happening for some time at the peak of the internet, amongst those who build it and those who share the most information on it (I mean bloggers and whatnot, not porn, lol).

It's the principles under which Sir Tim Berners-Lee created the web under and it's the principles that W3C tends to support.

Absolutely right! It'll never die. But things and concepts are really changing drastically. Just look back to five years ago. Doing SEO, promoting any service or selling a product can be done using some few easy steps. But now not only Google has changed it's algo and indexing system the mentality of people has got changed a lot! People are so aware about the effectiveness of internet. Huge market competition with latest technology, software application have made internet marketing more tough. But similarly also helped a lot to continue the process of competition. The competition itself will be responsible to keep the internet marketing alive!

[Dellco]

Isn't Facebook and Youtube running at a loss, or at least not making as much money as their traffic warrants?

If the internet becomes more social media and mobile phone based, than it might change. But that doesn't mean big brand names like Amazon won't be around. If anything, they will just get bigger.

[Spot the Ball]

I see the biggest threat to internet marketing is government legislations and laws being slowly introduced.

They know there is a boat load of money being made and are not happy that much of this money does not go to them.

I expect we will see more laws introduced so that they can get their greedy paws on or even try to stop some people making money from the internet in the future. Like it or not, your government does not want the ordinary citizen being able to help himself to a more financialy secure future .... unless of course they can steal/take a huge wedge for themselves.

This is where the real danger to IM lies IMO.

[dburk]

Originally Posted by orvn

Hi. I've been using computers since I was old enough to stand for programming, audio manipulation, graphic design, writing, server management, internet surfing and communication.

I know it doesn't seem like it right now, but I have this lingering feeling that there is a massive conflict of interest between Internet marketing and cyberculture.

On the social internet, things tend to be mostly free. People don't often copyright too much- personally I release a lot of things under a creative commons license.

I've been working on my master's in marketing and I've [finally] been making good money lately. However I notice that marketers who delve into the realm of the internet try to drag their old-world-concepts with them. Sometimes, all my marketing professor wants to talk about is how to Trademark or Copyright a concept you came up with on the Internet.

I have mixed feelings about all this. SEO is easy money- or at least that's the way it seems to me. There's a lot of folks who do way more creative stuff than me and demand nothing in return.

I'm not too affected by this financially: I do SEO for local businesses. Again- It's easy work and it's easy money. But with the rising trends in cyberculture I can't help but think that online marketers may overstep the line at one point, and the rest of the Internet isn't going to take it.

I thought this clash was initially going to happen between corporatism and the net when the whole net neutrality issue caused a stir a short while ago.

I've met a lot of marketers over the past year who just give me an amused sneer when I bring the issue up. I also notice that these people have a mediocre understanding of how the Internet, and all its facets really tie together.

The point I'm communicating is slightly intangible, so it's difficult to concretely describe my meaning.

I think the internet is going to turn the world of copyright upside down and beat the sense out of it. I think change is coming (slowly right now) and I think most marketers are living in the past.

Do you guys understand what I'm getting at?
Opinions, ideas?

Hi orvn,

You seem to be hinting at the global communism movement, which seems ironic for someone who has been working on a masters in marketing. People are always going to want someone else to pay for their stuff, however the problem with socialism is that you eventually run out of other people's money. That's when it gets really nasty and lots of folks end up in chains or dead.

Don't go down that road without reading a little history first, its not as good as the proponents make it sound. Nothing's free and often the things that are billed as such come with the highest cost imaginable.

[paulgl]

As soon as you write something, it is copyrighted. At least in the United States.

I think you are referring to patents and such, not exactly trademarks or copyright.

You have to register a trademark. You have to file a patent if you come up with
a process or idea for a process. I write an article, post it on the web, it's
copyrighted. Do people steal? Of course.

Not sure what the main point of the post was, but SEO is nothing more than
what an ad man does when coming up with ads for newspapers, tv, magazines, etc.

There is nothing free about facebook, twitter, myspace, etc. Corporate giants
like google have invested heavily behind the scenes. People get to use it at no
charge, like walking down the sidewalk is free, but in the background is dollars
generated by some means.

Watching TV is free. Okay maybe "free" is relative as the old way is out dated.
Paid for by ads. Paid for by people who buy things. The internet is no different.

When people stop buying things or spending money, then not only will SEO stop,
but everything else.

The internet is now interconnected with every bit of commerce, from movies to
groceries.

Of course all that may be completely unrelated to the OP.

Paul

[Andrew James]

More and more sales are being made online each year. With new consumers all the time then there is allows going to be a need to market products. It is just the method by which it is done that may change.