PPC French KW English Landing Page

baronig · 11-01-2010, 11:37 AM

I am stuck with a client's website,she can't change the pages which is in English.I will start targeting French keywords in her campaign to her landing page which is flower store.

can i do that?will it effect my quality score,...thank you

Lucid · 11-01-2010, 01:25 PM

Probably would get poor keyword relevancy. You'd bid on "fleur" but that word is likely nowhere to be found on her site. Unless Adwords expands fleur to flower. I kind of doubt it but you never know. I would not do this. If I bid on keywords in a language, the ad and the landing page has to be in that language.

baronig · 11-01-2010, 04:42 PM

i know it's just not easy to change her website,she rent from a flower store they charge 300$/year per page,...

i might take my chances and see.worst come worst i stop the campaign.

Ruby Rynne · 11-01-2010, 05:13 PM

I can testify (as an expat) that nothing annoys people more than looking for something in one language and then getting 'sold' it in another, so even if the QS wasn't in the toilet (and I think it would be), the bounce rate would be extreme.

Why not create some French language bridging pages for her, and use those to land the PPC traffic? OK, she'd have to pay you to make them, but better that than burn money on PPC that won't convert.

baronig · 11-01-2010, 07:29 PM

yes i will take that route,thanks

11-01-2010, 11:37 AM	#1
baronig HyperActive Warrior War Room Member Join Date: Dec 2008 Location: Canada Posts: 341 Thanks: 34 Thanked 18 Times in 18 Posts Contact Info	PPC French KW English Landing Page I am stuck with a client's website,she can't change the pages which is in English.I will start targeting French keywords in her campaign to her landing page which is flower store. can i do that?will it effect my quality score,...thank you

11-01-2010, 01:25 PM	#2
Lucid Senior Warrior Member Join Date: May 2009 Posts: 1,143 Thanks: 11 Thanked 129 Times in 121 Posts	Re: PPC French KW English Landing Page Probably would get poor keyword relevancy. You'd bid on "fleur" but that word is likely nowhere to be found on her site. Unless Adwords expands fleur to flower. I kind of doubt it but you never know. I would not do this. If I bid on keywords in a language, the ad and the landing page has to be in that language.
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11-01-2010, 04:42 PM	#3
baronig HyperActive Warrior War Room Member Join Date: Dec 2008 Location: Canada Posts: 341 Thanks: 34 Thanked 18 Times in 18 Posts Contact Info	Re: PPC French KW English Landing Page i know it's just not easy to change her website,she rent from a flower store they charge 300$/year per page,... i might take my chances and see.worst come worst i stop the campaign.

11-01-2010, 05:13 PM	#4
Ruby Rynne Active Warrior War Room Member Join Date: May 2010 Posts: 68 Thanks: 8 Thanked 27 Times in 20 Posts Social Networking Contact Info	Re: PPC French KW English Landing Page I can testify (as an expat) that nothing annoys people more than looking for something in one language and then getting 'sold' it in another, so even if the QS wasn't in the toilet (and I think it would be), the bounce rate would be extreme. Why not create some French language bridging pages for her, and use those to land the PPC traffic? OK, she'd have to pay you to make them, but better that than burn money on PPC that won't convert.
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11-01-2010, 07:29 PM	#5
baronig HyperActive Warrior War Room Member Join Date: Dec 2008 Location: Canada Posts: 341 Thanks: 34 Thanked 18 Times in 18 Posts Contact Info	Re: PPC French KW English Landing Page yes i will take that route,thanks