Please Advice Needed Regarding Content on Landing Page To Improve Keywords Quality Score On Adwords

Magicooll · 11-14-2010, 05:16 AM

Hi ,

I am trying to improve Quality score of few keywords I have running on Adwords.

For that I decided to get few pages of content written around those keywords for my landing page, My question I am looking for advice regarding the Singular and Plural form of the keywords, Do you think I should ask the writer to optimize content for booth Singular and Plural forms or will an optimized content for plural work as good for singular keywords in adwords?

I want to bid on booth singular and plural forms in adwords.

Thank you for you time and for your advice if possible.
Best Regards
Agico

Magicooll · 11-14-2010, 01:16 PM

Please someone who might be able to help, look into this question, I need to put in my request for content and not sure about the keywords that I need to ask optimization for.

Thanks much

noble · 11-14-2010, 07:22 PM

The algorithm is pretty advanced. Even beyond singular and plural, things such as making money and earning income both help and actually make things appear more natural.

searchnology · 11-15-2010, 11:22 PM

Singular vs Plural version of the keyword is not important so use whichever makes since from a reader's standpoint...to get a good quality score do the following: 1. Use keyword in your ad title 2. Use keyword in your landing page URL 3. Use keyword in your H1 headline 4. Use keyword 2-3 times in the body copy The above will get you at least a QS of 7/10 if not 10/10. You will then need to bid high enough to maintain a high CTR or else the QS will drop. QS is heavily weighted to CTR not keyword relevancy. Good luck to you!

View Poll Results: For a better Quality Score for keywords in adwords, I am getting content written for my landing page
Optimizing content ONLY for the PLURAL form of the keyword will equally help QS for singular form	0	0%
HAVE to specifically ask writer to optimize content for BOOTH SINGULAR & PLURAL Forms of keyword	0	0%
Voters: 0. You may not vote on this poll

11-14-2010, 05:16 AM	#1
Magicooll HyperActive Warrior Join Date: Apr 2005 Location: , , USA. Posts: 122 Thanks: 5 Thanked 0 Times in 0 Posts Contact Info	Please Advice Needed Regarding Content on Landing Page To Improve Keywords Quality Score On Adwords Hi , I am trying to improve Quality score of few keywords I have running on Adwords. For that I decided to get few pages of content written around those keywords for my landing page, My question I am looking for advice regarding the Singular and Plural form of the keywords, Do you think I should ask the writer to optimize content for booth Singular and Plural forms or will an optimized content for plural work as good for singular keywords in adwords? I want to bid on booth singular and plural forms in adwords. Thank you for you time and for your advice if possible. Best Regards Agico
	Warriors Rock

11-14-2010, 01:16 PM	#2
Magicooll HyperActive Warrior Join Date: Apr 2005 Location: , , USA. Posts: 122 Thanks: 5 Thanked 0 Times in 0 Posts Contact Info	Re: Please Advice Needed Regarding Content on Landing Page To Improve Keywords Quality Score On Adwo Please someone who might be able to help, look into this question, I need to put in my request for content and not sure about the keywords that I need to ask optimization for. Thanks much
	Warriors Rock

11-14-2010, 07:22 PM	#3
noble Backlink Builder War Room Member Join Date: Dec 2009 Location: IM Service Solutions Posts: 1,003 Blog Entries: 1 Thanks: 302 Thanked 111 Times in 89 Posts Social Networking	Re: Please Advice Needed Regarding Content on Landing Page To Improve Keywords Quality Score On Adwo The algorithm is pretty advanced. Even beyond singular and plural, things such as making money and earning income both help and actually make things appear more natural.
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11-15-2010, 11:22 PM	#4
searchnology Search Engine Warrior War Room Member Join Date: May 2009 Posts: 788 Thanks: 12 Thanked 269 Times in 55 Posts	Re: Please Advice Needed Regarding Content on Landing Page To Improve Keywords Quality Score On Adwo Singular vs Plural version of the keyword is not important so use whichever makes since from a reader's standpoint...to get a good quality score do the following: 1. Use keyword in your ad title 2. Use keyword in your landing page URL 3. Use keyword in your H1 headline 4. Use keyword 2-3 times in the body copy The above will get you at least a QS of 7/10 if not 10/10. You will then need to bid high enough to maintain a high CTR or else the QS will drop. QS is heavily weighted to CTR not keyword relevancy. Good luck to you!
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