What's the term for PPC ads that follow you around? (I'm having a lapse of memory)

orvn · 11-16-2010, 09:51 AM

Quick question:

What's the term for a PPC advertisement that remembers when you click, but don't buy a good/service and then it appears in other PPC ads by the same ad server?

I'm having a momentary lapse of memory here. Can't recall this terminology for the life of me, and I need to pitch something to a client involving this in a few hours.

CBMoneymachine · 11-16-2010, 11:14 AM

They're called remarketing ads. Pretty effective feature in my opinion.

Ross

orvn · 11-16-2010, 02:06 PM

Retargeting!

Thanks- that was the term I was looking for

11-16-2010, 09:51 AM	#1
orvn Advanced Warrior War Room Member Join Date: Oct 2010 Location: Toronto, Canada Posts: 756 Thanks: 86 Thanked 178 Times in 102 Posts Social Networking Contact Info	What's the term for PPC ads that follow you around? (I'm having a lapse of memory) Quick question: What's the term for a PPC advertisement that remembers when you click, but don't buy a good/service and then it appears in other PPC ads by the same ad server? I'm having a momentary lapse of memory here. Can't recall this terminology for the life of me, and I need to pitch something to a client involving this in a few hours.
	✄- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Orun Kabir Programming, security, design, writing, semantic web. SEO Jedi. [@orvn] [linkedin] [klout]

11-16-2010, 11:14 AM	#2
CBMoneymachine Active Warrior Join Date: Nov 2008 Posts: 64 Thanks: 0 Thanked 6 Times in 5 Posts	Re: What's the term for PPC ads that follow you around? (I'm having a lapse of memory) They're called remarketing ads. Pretty effective feature in my opinion. Ross
	"The man who smiles when things go wrong has thought of someone to blame it on"

11-16-2010, 02:06 PM	#3
orvn Advanced Warrior War Room Member Join Date: Oct 2010 Location: Toronto, Canada Posts: 756 Thanks: 86 Thanked 178 Times in 102 Posts Social Networking Contact Info	Re: What's the term for PPC ads that follow you around? (I'm having a lapse of memory) Retargeting! Thanks- that was the term I was looking for
	✄- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Orun Kabir Programming, security, design, writing, semantic web. SEO Jedi. [@orvn] [linkedin] [klout]