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Old 11-17-2010, 02:58 PM   #1
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Default Very confusing - Broad 49k - phrase 2900 exact 170

I am really confused for some keyword.

It says that

Broad has 49k searches
Phrase match 2900
exact 170

So if i will rank for the 1st place what can be expected traffic?

I know that usually 1st place gets about 40% clicks - but with this keyword is really confusing...

What exactly it means?

Thank you
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Old 11-17-2010, 05:01 PM   #2
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Default Re: Very confusing - Broad 49k - phrase 2900 exact 170

I use exact match when judging keywords for estimated SERP traffic.

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Old 11-17-2010, 05:04 PM   #3
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Default Re: Very confusing - Broad 49k - phrase 2900 exact 170

Exact Match all of the way...you want to simulate their search as closely as possible. Otherwise, your traffic number will just not add up....mysteriously...

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Old 11-17-2010, 05:11 PM   #4
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Default Re: Very confusing - Broad 49k - phrase 2900 exact 170

You can estimate about 1/3 of the exact match.

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Old 11-17-2010, 06:51 PM   #5
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Default Re: Very confusing - Broad 49k - phrase 2900 exact 170

I think you need to understand the terms before you think about traffic.

Broad match - the words appear anywhere on the page in any order.

Phrase match - has the phrase on the page but includes leading or trailing words as well.

Exact match - well it means what is says. Exactly matches your search term.

Exact match is how to evaluate traffic and your ranking competition.

CTR depends a lot on your meta description and where you rank on the page.

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Old 11-17-2010, 07:25 PM   #6
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Default Re: Very confusing - Broad 49k - phrase 2900 exact 170

Broad can be very misleading. Phrase does a much better job but to be safe just go with the exact match numbers. The first spot on the first page can expect 30-50% of the total traffic whereas the tenth spot on the first page can get 0-5% of the total traffic.

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Old 11-17-2010, 07:49 PM   #7
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Default Re: Very confusing - Broad 49k - phrase 2900 exact 170

If there is that big of a discrepency of broad relative to exact, then there is a huge chance that the people using the words in your exact match are in fact looking for something else anyway. Avoid.



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Old 11-17-2010, 08:00 PM   #8
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Default Re: Very Confusing - Broad 49k - Phrase 2,900 - Exact 170

I guess it's apparent enough already. Always take the [exact] rating as a measure of the traffic and expect to get 40% of those to come to your site, if you get placed on #1.

Broad and Phrase both can be very misleading...

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Old 11-17-2010, 10:47 PM   #9
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Default Re: Very confusing - Broad 49k - phrase 2900 exact 170

Talk about misleading!
I used to research keywords for 2 years with broad and only a month ago understood (with the help of this forum) what a huge mistake that was and how much time and effort I spent not searching the right way.

Exact is the way like everyone says, only now I get sites up according to Exact search and can expect more sales hopefully.

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Old 11-18-2010, 12:50 AM   #10
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Default Re: Very confusing - Broad 49k - phrase 2900 exact 170

The reason I am asking is that I am ranking 4 for that keyword in google/us market where 80% of traffic is for that keyword....

And in 1 week only 2 people came to the site.... I thought its really weird

Because when I build a site it was on the phrase match so I tried exact and saw that it has 170 searches... now it make sense...

Means the site is worhless
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Old 11-18-2010, 07:29 AM   #11
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Default Re: Very confusing - Broad 49k - phrase 2900 exact 170

Nothing goes to waste man, as long as you have a site that attracts traffic even a little that OK.
You can also always modify it for other keywords or links to other sites you'll build from there, every site has value my friend.

Good Luck!

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