How much are Groupon burning on PPC?

Coledog · 11-18-2010, 08:28 AM

How much cash do you think Groupon are burning on PPC? Everywhere I go online in the UK at the moment all ad spots banners and skyscrapers are full of Groupon Ads.

They must be burning money, but how much do you think?

Lucid · 11-18-2010, 02:37 PM

Considering they got $135 million in April from a Russian investment company, it is conceivable they are budgeting and spending $100,000 per day ($35 million per year) on PPC. Maybe more. It's probably working because I joined to test it out a month ago.

Bryan V · 11-18-2010, 02:45 PM

Groupon is all over my local search PPC too in the US. It's getting kind of annoying to see, but they must be banking pretty big.

11-18-2010, 08:28 AM	#1
Coledog Warrior Member Join Date: Nov 2010 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	How much are Groupon burning on PPC? How much cash do you think Groupon are burning on PPC? Everywhere I go online in the UK at the moment all ad spots banners and skyscrapers are full of Groupon Ads. They must be burning money, but how much do you think?

11-18-2010, 02:37 PM	#2
Lucid Senior Warrior Member Join Date: May 2009 Posts: 1,143 Thanks: 11 Thanked 129 Times in 121 Posts	Re: How much are Groupon burning on PPC? Considering they got $135 million in April from a Russian investment company, it is conceivable they are budgeting and spending $100,000 per day ($35 million per year) on PPC. Maybe more. It's probably working because I joined to test it out a month ago.
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11-18-2010, 02:45 PM	#3
Bryan V Advanced Warrior War Room Member Join Date: Jan 2010 Location: USA Posts: 523 Thanks: 37 Thanked 65 Times in 61 Posts	Re: How much are Groupon burning on PPC? Groupon is all over my local search PPC too in the US. It's getting kind of annoying to see, but they must be banking pretty big.
	Perhaps an attic I shall seek.