Does The Number of Adsense Blocks on A Page Influence Value of Clicks?

[Terry Gorry]

Hello
I am interested to know if the number of Adsense blocks on a page influence the value of clicks.

By this I mean if I have, say 3 blocks on a page,and get a click on block 2 or 3 is the value of a click on block 2 or 3 likely to be less than if I had only one block on my page.

I currently have 1 at the beginning of the content, 1 at the end and 1 in the sidebar.

If I ditch the end one and the sidebar one my number of clicks will obviously reduce.

But will the value of the one remaining block be higher?

Thanks,
Terry

P.S. I am fairly familiar with Adsense advertising as I make most of my online income from it so I am not interested in conjecture or speculation.

[RustyF]

I have always assumed that would be true.

I have wondered.

Since advertisers bid for space, if their are fewer spaces, logically they would have to bid more to get those slots. But logic doesn't always prevail in IM. At least not my logic.

When I first create a blog, if I put more than one "block" on the site, I tend to get a lot of blank spaces. The 160x600 might show only one ad for example.

It will be interesting to see what those that have tested this know.

[Defunct]

The less blocks you have the more you get per click as it costs more to be in the higher positions.

Ideally you should have one block of 3 ads.

You can rather ad an image ad as the display network is different and a separate bid.

[socialbookmark]

It seems that you are true about less ad blocks equals more competition for showing ads and its equal higher CPC. But i think Google team is more intelligent than this. Of course they considered it and made Google Adsense according to these factors. Its my idea.

[JoshuaG]

More ad units = less pay per click.
This is because you are displaying more low bid ads.

Its not so much the fact that you have more ad units, its more the fact that the bids go down for each ad listed in a unit.

The more you display, the more likely it is for someone to click a lower paying ad.

[Terry Gorry]

Originally Posted by JoshuaG

More ad units = less pay per click.
This is because you are displaying more low bid ads.

Its not so much the fact that you have more ad units, its more the fact that the bids go down for each ad listed in a unit.

The more you display, the more likely it is for someone to click a lower paying ad.

Hi, thanks for the replies.

But the corollary of what you say is also true..the more blocks I display the more likely it is that the visitor will click on SOME block.

For example, if I have a long post and there is a block at the end of the post/page the likelihood of getting a click, however small, is far greater than the visitor scrolling back up the page and clicking on the only block I have.

Also, if I have only one block does that bidder not have less competition to overcome to be no. 1 (given that he is the only one).

So if I have 3 blocks on the page and someone clicks on the first one do I get the same amount as if he had clicked on the same block with 2 other blocks on the page?

Terry

[yukon]

I can't answer your question since I don't work for Adsense.

The way I setup my Adsense blocks on a new domain is, I load up a new site with blocks of code (never more than the TOS).

Let the Adsense Ads run for at least a month, then weed out anything that doesn't convert to clicks/$$.

Always name my blocks of code, to make it easy to remove the low clickers.

[scott g]

Yes it does. I know this from my old AdSense sites. If you have the maximum 3 AdSense Ads on one page, the clicks will be less. If you have ONE AdSense Ad displayed on your page the click will be about double what it would be with multiple Ads displayed.

CHEERS!

[gtk29]

Usually AdSense says that there should be at least 3 blocks on a web page.

[paulgl]

Sorry, the assumption is flat wrong.

You have to look at the way adwords works.
Google rewards users who have a great QS
to be able to get the top positions cheaper than what
you would expect. Google has always prided itself on giving
the top performers top billing. Not the highest paying.

So many people are worried about smart pricing when google
actually smart prices itself. In fact, it may seem illogical, but
the more prominent your page and authority are, the more
likely that a lower priced adwords user gets top billing.

So, if you limit yourself to one ad block, you are indeed limiting
yourself to maybe not getting the maximum per click.

The highest paying click may be the last ad on the third ad block.

But in all questions like this, it really depends on the quality and
quantity of traffic, and adsense revenue total overall, not
necessarily the amount per click.

In other words, I'll take 50 clicks on a 50cent ad any day over
2 clicks on a $5.00 ad.

But the corollary of what you say is also true..the more blocks I display the more likely it is that the visitor will click on SOME block.

All things being equal, yes.

Paul

[scott g]

Paul makes a good point. This is an on going debate and no one is 100%. With my experience less Ads displayed = more $$ per click (or so it seemed). This is my personal experience with AdSense and everyone's experience is going to be unique...

Make sure that you have User Interest Based Adsturned OFF!

[Terry Gorry]

Thanks for the replies everybody.

The conclusion seems to be that it is unclear and only Google knows?

Or that regardless of how many advertisers you have on the page and regardless of how many blocks, it depends on the quality score of the advertiser whose ad is clicked?

Terry