Google Keyword Tool Inaccuracies - Keyword Order & Omissions

[Derek Pankaew]

Hey Guys,

I'm wondering if anyone can shed some insight into this. I've noticed a few things about the new Google Keyword Tool:

1) All keywords in different orders all have the same search volume. For example, keyword A B C and keyword B C A all have the same volume.

2) Keywords with for, in, s (plural), of, etc all have the same volume.

I personally just don't believe this data is accurate. I consider them all different keywords, but Google seems to group them all into the same group and call them the same keywords.

For example, these keywords all have 12,100 searches:

love horoscope for pisces - 12,100
love pisces horoscope - 12,100
pisces horoscope for love - 12,100
pisces horoscope love - 12,100
pisces love horoscope - 12,100

Even keywords like "Todays Love Horoscope" as opposed to "Horoscope Love Today" have the same number of searches. One makes sense, the other doesn't.

Basically - I'm calling B.S. and saying this data is inaccurate because of omission and generalization. Some keywords it's easy to figure out what the "real" keyword order is, but some it's not. Like above - I don't actually know which pisces keyword to target, if I were going into that niche.

[swords]

I can't provide any insight on your examples, but I do have my own to disprove some of that.

television remotes - 1,000
television remote - 14,800


So I suppose there is some BS to be called, because obviously the search volume for those keywords you suggested cannot possibly be the exact same, but there are still keywords that do have their own uniqueness.

[Michael Nguyen]

Use Google Insight to see a search trend and base your judgement on that. GKT is not enough these days.

[sellingonline]

Derek, the reason you are seeing the same numbers is simple, you looked up broad match, which means love pisces horoscope is indeed the same as pisces horoscope love, the order doesn't matter in broad match. Try exact match or word phrase match and you'll find the differences easily

And no, I'm not saying the 12100 result is accurate, but that's another story, those are rough estimates and have at least proven to be "sort of" accurate by people running adwords campaigns for the keywords and comparing impressions with estimates.