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Old 11-30-2010, 11:22 AM   #1
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Default Am I Screwed Now? : (

I have a site in a competitive niche that had slowly worked it's way to the bottom of page one. I changed the layout altogether and made it a blog style page. It dissappeared from the SERPs for over two weeks and fearing I'd done something wrong I copied the text from all these posts, and put it on a static homepage, deleting the individual blog post pages.

The next day my site was #4 but in the cache google still thought i had the blog setup. The next day it dissappeared again and that was nearly a month ago. It's still indexed (and so are the pages that no longer exist) but has been gone from the first 1,000 pages for that keyword for almost a month.

Should I try to switch it back? This was my highest earning site when it was getting traffic and it's gone to almost nothing : /
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Old 11-30-2010, 11:39 AM   #2
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Default Re: Am I Screwed Now? : (

I guess my biggest fear is that Google already has that content ranked on different pages and thinks my homepage has the "secondary" copy of this content.
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Old 11-30-2010, 12:02 PM   #3
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Default Re: Am I Screwed Now? : (

You cab use webmaster tools to go in and manually request that the old pages be removed - but you should really be using 301 redirects to point to he new content anyhow. Making a change won hurt you longterm, as long as you redirect.

What likely happened is that all your backlinks pointed to the old pages, and now that they're gone, you aren't getting credit for them.

Another possibility is that you have broken links from the transition. Google *hates* broken internal links.
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Old 11-30-2010, 03:19 PM   #4
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Default Re: Am I Screwed Now? : (

No there are no broken internal links, this blog USED to be what you got when you typed in my homepage URL, but now you hit the static page instead, same url though. The only broken links to this content is from the Google cached links I'm just afraid of being punished for having the same content on my homepage... do I need to be?
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Old 11-30-2010, 04:02 PM   #5
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Default Re: Am I Screwed Now? : (

You are not being penalized. You are just being swirled around a bit
because you have really changed the dynamics of your site.

If at all possible, putting everything back together may be something
I would do.

But, I would think hard before trying. I would definitely make a custom
404 page with links to everything. Then, I might think of how I can
make lemonade out of the lemons. Work with the site a bit. In other
words, think about it as starting over and do it better than ever.
That may pay off in the long run. Smile and be determined.

The fact that you have waited so long means that the option of
putting stuff back may be moot.

Consider it a lesson learned. If something works, keep it intact and
just do some tweaks.

No duplicate content issue at all.

Good luck with this one!

Paul

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Old 11-30-2010, 04:14 PM   #6
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Default Re: Am I Screwed Now? : (

Quote:
Originally Posted by Branlan17 View Post
No there are no broken internal links, this blog USED to be what you got when you typed in my homepage URL, but now you hit the static page instead, same url though. The only broken links to this content is from the Google cached links I'm just afraid of being punished for having the same content on my homepage... do I need to be?
If the site isn't in the top 1,000 in Google SERPs, then you have nothing to lose no matter what you do with the site.

I suggest you build the site out in whatever way you like best. Like Paul said you have a fresh start, make the best of it.

You hit page 1 in the SERPs once before, you can do it again.

If you don't have all the old exact URLs then I would redirect every 404 with a 301 back to the Index page. That way you won't lose any old external backlinks.
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Old 11-30-2010, 04:53 PM   #7
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Default Re: Am I Screwed Now? : (

Thanks everyone for your replies!

I'm guessing, because it is the same content but google is likely confused by it being on a different URL now, that hopefully I'll be able to get back to the top again. I may, as has been suggested, just re-write the whole homepage with fresh content, this site has hundreds to thousands of backlinks (not even counting deep links) so I should get ranked again it just might take a while in a competitive niche like this.
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Old 11-30-2010, 04:58 PM   #8
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Default Re: Am I Screwed Now? : (

two words.... Google Dance

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Old 11-30-2010, 05:01 PM   #9
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Default Re: Am I Screwed Now? : (

If it's a wordpress blog I have a 404.php that 301 redirects all my 404s back to my Index page.

If you want a copy of the 404.php let me kow.
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Old 11-30-2010, 05:05 PM   #10
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Default Re: Am I Screwed Now? : (

I actually created all my sites with a Weebly pro account so I'm not sure I can utilize the 404 like WP
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Old 11-30-2010, 06:15 PM   #11
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Default Re: Am I Screwed Now? : (

This probably is of little solace but I have one site that bounces from google page 3 to google page 40 every other day. Way annoying.
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Old 11-30-2010, 06:27 PM   #12
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Default Re: Am I Screwed Now? : (

My problem is that maybe Google is just taking its time and changing the content may just cause me to go through this all over again. I think I'll give it some time before changing the content to see if I bounce back without having to change things around.
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Old 11-30-2010, 08:33 PM   #13
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Default Re: Am I Screwed Now? : (

you will be back. probably 3 months depending on your linking strategy.

Sudden changes in site structures usually lead to this. Nothing to worry about


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