Does the site logo influence SEO in any Way

staffjam · 12-02-2010, 08:23 PM

Lets just say i’m building out one of my names LegalAdvice.net
I get a bit of juice from the SE’s for the keyword URL – but i have a choice with the logo: LegalAdvice.net or just plain Legal advice.

Have you guys heard anything about this before or don’t you think it matters in the slightest.

Thanks for any replies.

DanielleD · 12-02-2010, 08:25 PM

The logo itself isn't the part that matters - because it's an image and SE's can't "read" images (yet).

What you name the logo photo file (ie, legal-advice-logo.jpg vs. logo.jpg) and your ALT text is what will give you the SEO boost.

Josh MacDonald · 12-02-2010, 09:00 PM

A logo is refered to as a picture representing your company. Here you mean a header. So yeah just use h1 header with your main keyword in it. Don't use h1 headers twice on 1 page, use h2 or less. It could hurt your onsite SEO.

Azlan · 12-02-2010, 09:06 PM

from what i understand, logo does not increase your search engine rankings, but unique content and backlinks does. so, do not worry too much on the logo or image and just concentrate on adding more unique content and quality backlinks.

- azlan

scott g · 12-02-2010, 09:24 PM

It was already said: make sure the file name of the image goes with your content (ie. legal-advice.jpg) and that the img alt=" " text is SEO'd out!

Other than that <h1><h2><h3> should be labeled accordingly.

The image shouldn't be completely wack... Make it look atleast halfway decent and presentable. It's just my opinion, but if I were to visit a site that looked sloppy with poorly made images (header) it loses A LOT of points in my book... Now, on the other hand, if I visit a page with a nice looking, relevant, catchy header... I might stay a little longer....

CHEERS!

JesseGuthrie · 12-02-2010, 09:37 PM

Yes these are correct, name the file your legal advice.jpg or whatever file extension you are using.. make sure you use alt text as well, to describe to the search engines what the picture means.

deepender · 12-02-2010, 09:54 PM

logo doesnt effect your SEO campaign but you can take advantage of uploading a pic, you can put alt and title attribute in image section and as mentioned above you can use legal-advice.fileextention. Try to use .png image , coz .jpeg image increases loading time , and search engine likes minimum loading time.

theentry · 12-03-2010, 02:28 AM

Yap the big G can't read images. So you put an alt tag and name the image accordingly...

staffjam · 12-03-2010, 06:50 AM

Great stuff - thanks guys - some very useful advice :-)

jhonsean · 12-03-2010, 08:02 AM

It doesn't make backlinks at all it only represents your company. I would rather focus on my SEO task to rank well in google.

socialbookmark · 12-03-2010, 11:52 AM

As i know the only thing you can do for making an image i.e a logo search engine friendly is using ALT tags for this image and use the keyword you want to optimize your website for, as ALT tag. There are some other more important on page optimization factors than it. like title, ,meta tags, keyword density. Try to optimize them and also use ALT tag for your logo and don't think more about optimizing an image.

brandonbaker · 12-03-2010, 01:13 PM

Having a logo that gives your site credibility will do far more than even the most highly optimized ALT tag. In this case, I'd say forget SEO and focus on making your site look legit.

12-02-2010, 08:23 PM	#1
staffjam Active Warrior War Room Member Join Date: Mar 2010 Posts: 94 Thanks: 13 Thanked 1 Time in 1 Post	Does the site logo influence SEO in any Way Lets just say i’m building out one of my names LegalAdvice.net I get a bit of juice from the SE’s for the keyword URL – but i have a choice with the logo: LegalAdvice.net or just plain Legal advice. Have you guys heard anything about this before or don’t you think it matters in the slightest. Thanks for any replies.

12-02-2010, 08:25 PM	#2
DanielleD Mommy Marketer Join Date: Sep 2010 Location: Northeast, USA Posts: 37 Thanks: 11 Thanked 5 Times in 4 Posts	Re: Does the site logo influence SEO in any Way The logo itself isn't the part that matters - because it's an image and SE's can't "read" images (yet). What you name the logo photo file (ie, legal-advice-logo.jpg vs. logo.jpg) and your ALT text is what will give you the SEO boost.
	"There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success. But with time, energy and determination, you can there." Darren Rowse

12-02-2010, 09:00 PM	#3
Josh MacDonald Keyword Baron War Room Member Join Date: Jan 2010 Location: Canada Posts: 624 Blog Entries: 1 Thanks: 12 Thanked 45 Times in 34 Posts Social Networking Contact Info	Re: Does the site logo influence SEO in any Way A logo is refered to as a picture representing your company. Here you mean a header. So yeah just use h1 header with your main keyword in it. Don't use h1 headers twice on 1 page, use h2 or less. It could hurt your onsite SEO.
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12-02-2010, 09:06 PM	#4
Azlan HyperActive Warrior War Room Member Join Date: Sep 2008 Location: Malaysia Posts: 157 Thanks: 6 Thanked 8 Times in 8 Posts Contact Info	Re: Does the site logo influence SEO in any Way from what i understand, logo does not increase your search engine rankings, but unique content and backlinks does. so, do not worry too much on the logo or image and just concentrate on adding more unique content and quality backlinks. - azlan
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12-02-2010, 09:24 PM	#5
scott g pay them no mind War Room Member Join Date: Jul 2009 Location: StL Posts: 1,133 Thanks: 207 Thanked 353 Times in 229 Posts Social Networking	Re: Does the site logo influence SEO in any Way It was already said: make sure the file name of the image goes with your content (ie. legal-advice.jpg) and that the img alt=" " text is SEO'd out! Other than that <h1><h2><h3> should be labeled accordingly. The image shouldn't be completely wack... Make it look atleast halfway decent and presentable. It's just my opinion, but if I were to visit a site that looked sloppy with poorly made images (header) it loses A LOT of points in my book... Now, on the other hand, if I visit a page with a nice looking, relevant, catchy header... I might stay a little longer.... CHEERS!
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12-02-2010, 09:37 PM	#6
JesseGuthrie Local SEO & WP Master War Room Member Join Date: Sep 2010 Posts: 146 Thanks: 23 Thanked 29 Times in 26 Posts Social Networking Contact Info	Re: Does the site logo influence SEO in any Way Yes these are correct, name the file your legal advice.jpg or whatever file extension you are using.. make sure you use alt text as well, to describe to the search engines what the picture means.
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12-02-2010, 09:54 PM	#7
deepender Active Warrior Join Date: Oct 2010 Posts: 32 Thanks: 0 Thanked 1 Time in 1 Post	Re: Does the site logo influence SEO in any Way logo doesnt effect your SEO campaign but you can take advantage of uploading a pic, you can put alt and title attribute in image section and as mentioned above you can use legal-advice.fileextention. Try to use .png image , coz .jpeg image increases loading time , and search engine likes minimum loading time.
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12-03-2010, 02:28 AM	#8
theentry HyperActive Warrior Join Date: Sep 2010 Posts: 291 Thanks: 15 Thanked 24 Times in 22 Posts	Re: Does the site logo influence SEO in any Way Yap the big G can't read images. So you put an alt tag and name the image accordingly...
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12-03-2010, 06:50 AM	#9
staffjam Active Warrior War Room Member Join Date: Mar 2010 Posts: 94 Thanks: 13 Thanked 1 Time in 1 Post	Re: Does the site logo influence SEO in any Way Great stuff - thanks guys - some very useful advice :-)

12-03-2010, 08:02 AM	#10
jhonsean Advanced Warrior Join Date: Aug 2010 Posts: 852 Thanks: 0 Thanked 26 Times in 26 Posts	Re: Does the site logo influence SEO in any Way It doesn't make backlinks at all it only represents your company. I would rather focus on my SEO task to rank well in google.

12-03-2010, 11:52 AM	#11
socialbookmark Senior Warrior Member Join Date: Jul 2010 Location: USA Posts: 1,507 Thanks: 9 Thanked 82 Times in 81 Posts Social Networking	Re: Does the site logo influence SEO in any Way As i know the only thing you can do for making an image i.e a logo search engine friendly is using ALT tags for this image and use the keyword you want to optimize your website for, as ALT tag. There are some other more important on page optimization factors than it. like title, ,meta tags, keyword density. Try to optimize them and also use ALT tag for your logo and don't think more about optimizing an image.
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12-03-2010, 01:13 PM	#12
brandonbaker Straight Ahead War Room Member Join Date: Aug 2010 Location: New York Posts: 279 Thanks: 3 Thanked 96 Times in 30 Posts	Re: Does the site logo influence SEO in any Way Having a logo that gives your site credibility will do far more than even the most highly optimized ALT tag. In this case, I'd say forget SEO and focus on making your site look legit.
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