Site Structure --- Silos, etc. -- Still Important?

[momo3]

Hello

Is silo structuring still a good thing to do? Any websites / products explain how to do it properly?

[yukon]

BruceClay - Internet Marketing: Search Engine Optimization, PPC, Analytics, Design, Branding Services and Tools

[momo3]

Thank you. Do the silos ever link back, upwards?
http://www.chaddo.com/silos.gif

[momo3]

I am looking into building a silo structure in wordpress.

But what is weird to me is this:

Imagine someone is deep inside one of the 'silos', reading an article.

Do they only have one navigational option -- the next article?

Or do they have access to all the pages on the website?

According to my research, they only have one option.

But this seems like something Google wouldn't like, as their goal is to provide content. And when a person surfing a site cannot get more content, they leave the site.

[yukon]

What you see on a web page isn't always what you think you see.

Both pages below are the same (url), how many links do you see (don't count the .pdf file)?

1) Original page

2) Google Cache page

[socialbookmark]

Of course it is very important. Here is a good guide for it:

http://webstyleguide.com/wsg3/5-site-structure/index.html

[zoeguy]

Yukon's link in post #2 has some excellent info on site structure, this is a quote:

Originally Posted by Lisa Barone

"We developed our siloing technique after discovering that many of our clients expressed difficulty in ranking for both their site's generic keywords (i.e. jelly) and specific page terms (i.e. organic strawberry jelly). We found that by haphazardly linking to unrelated (or even semi-related) internal pages, clients were actually diluting the theme of that web site. This, in turn, caused lower rankings because the search engines were unable to identify what the site was supposed to be about. By implementing proper siloing, site owners can ensure that their pages rank well for theme-specific keywords, as well as general site keywords."

BruceClay - SEO Newsletter - BACK TO BASICS: Siloing Revisited

Another related post by Daniel McGonagle:

Originally Posted by Daniel McGonagle

Silo site structures have been "loved" for along time now, nothing new there.

There's virtual silos and real silo site structures

Virtual silos are achievable via site interlinking methods.

Here's a blog post that shows you how to do that:

http://linkvanareviews.com/how-to-ma...e-optimization

Real silos are built via site design that has true focus on visitor aesthetics and easy navigation.

Here's a blog post that shows you how to do that:

http://www.bruceclay.com/seo/silo.htm

Source:
Go Silo or......... any expert knowledge?

Links have been changed, try these:

BruceClay - Theming Through Siloing

BruceClay - BACK TO BASICS: Siloing - How to Theme a Web Site for Clear Subject Relevance

More here:

silo site:http://www.bruceclay.com - Google Search

[clickbump]

Originally Posted by momo3

Hello

Is silo structuring still a good thing to do? Any websites / products explain how to do it properly?

Yes, siloing a site is highly recommended.

Lisa Parmley (fellow warrior) is one of the foremost advocates and teachers of this approach.

For a visual illustration of what she teaches, check this authority site layout >