Adwords newby question

[bob0172]

Im a webdesigner expanding to internet-marketing and i designed some ads on adwords.
The question i have is: do i need to add a tracking code in the html before i can launch the campagn? Or can i just enter a url in the campagn settings and go from there?

thanks in advance

[mark587905]

I use Prosper to track and enter my LP url into it and it generates a unique tracking url with my LP integrated into it.

[bob0172]

So you dont need to ad any tracking code or page tag to the site in order to launch a campagn??

[Lucid]

No, you don't need tracking code whatsoever. You seem to be implying that your campaign won't run without it. However, in order to fully optimize a campaign, tracking is essential. By tracking, I mean tracking conversions to the keyword and ad levels. Adwords has that and you should use it. It will simplify things greatly.

[bob0172]

Originally Posted by Lucid

No, you don't need tracking code whatsoever. You seem to be implying that your campaign won't run without it. However, in order to fully optimize a campaign, tracking is essential. By tracking, I mean tracking conversions to the keyword and ad levels. Adwords has that and you should use it. It will simplify things greatly.

Thanx!
Cant i just use the conversion tracking in google analytics? i like the interface of google analytics a lot better.