Managing Monthly SEO budget

[indieswal]

I keep on going back and forth on how I should divide our budget. I was wondering for the small businesses out there, how much do you set a side for monthly SEO budget? Do you divide that budget between SEO and PPC?

[jacstone193]

divide it equally at first - trial and error - see what gets the best clicks and watch your CTR - and then reduce your bids by pennies each day

[mr_banks]

Yes I agree that it should be equal 'cause thinking long term if you get those top ratings the SEO will become considerably cheaper. Which will make you more money.

[PalatnkFactor]

The best way to determine your budget is to determine your goal and what is most important not only in the long-term but also in the short-term. We all know you can start ranking in the first page of a SERP using PPC and if you need instant traffic and sales, there you go, SEO is a long-term budgeting strategy. May have a much better ROI in the long run.

[Victor Internet_income]

use "decimal - system ", it is good wheen you promote some products. For example: If a product you are promoting gives you a commission of $20.00 per sale, just move the decimal two places to the left and you will get $00.20. This is your max CPC.Using this method, you will break even if you sell one product out of 100 clicks.
A good selling product should be able to sell 1 out of 100 clicks or better. If you can do better than 1 out of 100 you will be making money!

[maestero2010]

well the seo and PPC are entirely different so you need to decide a different budget for both of them.....As you would be using PPC thus SEO is not a difficult then onwards but it depends to whom you are outsourcing the work......