PPC Suggestions to Target a Local Audience

[orvn]

Hi guys,

I'm currently running a PPC campaign for a client. I have several ads up on Facebook and they're doing okay.

Here's my issue:
There's a time constraint on what I'm selling. They're tickets for theatrical performances.

Since the audience I'm aiming for is local (within the clients' city) I thought Facebook would be a lovely course of action. I was correct.

However, it isn't lovely enough: I need more conversion and I'm willing to explore other avenues of PPC advertising. Naturally, I'm looking for something local and cost-effective in terms of conversion. Another important factor for this campaign is volume: I do need my ad to get a large amount of attention, from the targeted local audience in question.

Could anyone fire some suggestions/recommendations my way?

Merçi as usual, fellow Warriors.

[tryinhere]

you can Geo target a adwords campaign for your city if that will help

[aisha123]

Online marketing comes in many different life forms. With competition it is truly important to be able to utilize every platform and tool available to you online. Online consumers now more than ever really need to build their trust before they whip out their credit card and make a purchase. Local pay per click advertising can often times compliment you SEO efforts for search results.If you have a handful of keywords or phrases you are targeting online and you are rank organically somewhere in the first two pages for a keyword and a person sees your organic listing and also your pay per click listing you have increased your chances for that person to find your website and come visit it...........

[kevenlee]

If you want to target local areas then you need target the local city and country then you should change your target location and one more thing that you need more conversion then you need to put your keywords into the "Broad Match" because using this you get the more impressions means more clicks and if more clicks then more conversion.

[orvn]

Originally Posted by tryinhere

you can Geo target a adwords campaign for your city if that will help

I've considered it.. it looks like it may be the best option at this point..

The only thing I have against adwords is the pricetag: it can end up costing one a pretty penny.

Originally Posted by kevenlee

If you want to target local areas then you need target the local city and country then you should change your target location and one more thing that you need more conversion then you need to put your keywords into the "Broad Match" because using this you get the more impressions means more clicks and if more clicks then more conversion.

Thanks, I've maximized FB's local impressions already for my locale- that's why I'm looking at other PPC options.


Do you folks perhaps know of any other PPC service that is cost effective while providing geo-targetting?

[CikaPero]

Use AdWords geotargeting + you might also try frequency capping if you target content network.

[orvn]

Originally Posted by CikaPero

Use AdWords geotargeting + you might also try frequency capping if you target content network.

Well, if Adwords is as cost-effective as it's going to get, I'll be setting it up this evening.

However, if anyone else has any ideas, I'm still quite open to experimentation! (:

[AllThingsArePossible]

use msn adwords platform first and check if clicks are cheaper there

conversion are just as good as google but less traffic tho

check out ppc company