Just dying over here

[Intrinsec]

Hi All,

After reading some of the commentary here, I think I have come to the right place.

Google, Bing, Yahoo and the likes are just killing me. I had a site called miw dot ca. This site actually performed quite well in the search engines. I then went through a change and started intrinsec dot ca. I am using Joomla, and I took the same approach that I did with MIW...Build a site with useful information and they will come....NOPE.

Whenever I look at the logs, I ALWAYS see googlebot looking at 1 page and then very quickly disappearing. It doesn't see any of my whitepapers, certification guides, course offerings...NOTHING!

I have taken out adwords campaigns in the past and it always says my relvance is poor. I take out a campaign for cloud computing, point it to the cloud seminar page and I always get the same result...Quality of 2!

This is absolutley killing me! I have tried optimizing the tags, made sure I'm not "keyword stuffing" or anything else that would get me banned from the search engines.

I anyone would be so kind (and bored! ) as to take a look at the intrinsec dot ca site and tell me if they see something obvious, I would be very grateful.

Thank You.

[dadamson]

Hi & welcome to the forum.

Have you done any offpage SEO to the site?

You can't just optimize your page and hope that traffic and rankings will come, you need some sort of offpage (backlinking) strategy to be able to outrank your competitors in Google and other SEs and thus gain organic (SERP) traffic.

Before this, you will need to do some careful keyword research to ensure you are targeting keywords that aren't impossible and still attract a decent flow of traffic.

Cheers,
Dave

[yukon]

Your getting a few pages crawled:

site:intrinsec.ca - Google Search

Just not any of the WhitPaper pages.

I also see a couple of .pdf files crawled.

[nmarketing]

Do you have a robots.txt file with a 'no-follow' or 'deny'?

[Intrinsec]

Thank you all for your replies! To answer the easiest one first: I checked the robots.txt file...Is the "standard" Joomla robots.txt. Denies admin page, etc...

I looked at the link Yukon sent and I guess that Google is seeing them, but they are just ranking horribly...Which plays into what Dadamson was talking about? Could it be that backlinks are more important than the actual content of the site?? I've seen mention to how important it was...I just thought that was skirting the "black hat" side of SEO? Obviously not

So is general consensus that if Google has the site indexed, but it never shows up on any searches that I'm just missing the backlinks?

Thanks for confirming that this board is THE place for SEO questions Glad I found it!

All the best!

[dadamson]

Intrinsec, spot on!

It seems backlinks are more important than you may realize.

I normally concentrate about 10% towards content and onpage, once that's done, 90% of my time is spent building backlinks based on careful planning and strategies around what my competition is doing.

Black Hat is such a loose term, but I don't consider backlinking a black-hat tactic by a long shot. Black hat methods are usually referred to as mass backlinking spam usually contributed by automated software programs.

The fact of the matter is, there may be 10 million websites about cats, they may ALL want to appear on page one of Google/Yahoo/Bing/Whatever when people type "Cats" into google.

Half of them might be writing new content each day, optimizing the keywords perfecting, doing everything right on their website, but the fact is, there are only 10 spots on page one, so who gets them? The sites that are deemed more important, and this is decided based on who is linking to them.

You need to create lots of HIGH QUALITY backlinks pointing to your site with appropriate anchor text. There are many ways of doing this, some of my favourites are:

Article Marketing
Blog Commenting
Gov/Edu Backlinking
Profile Linking
Forum Post Linking
Web 2.0 & Bookmarking

So, welcome to the forum, get comfortable, and learn as much as you can about offpage SEO and backlinking, this is how you are going to rank your website.

Cheers
Dave

[dadamson]

PS: anyone know why this forum changes the word "Black Hat" to "Bluefart" when writing it as one word?

haha it made me laugh anyway!

[Intrinsec]

Dave,

Thank you SO much for your help!

[dadamson]

Originally Posted by Intrinsec

Dave,

Thank you SO much for your help!

No probs mate, all the best!

There is a wealth of information here, just be prepared to filter through some of the BS though.

[24kWing]

Most Internet Marketers make the mistake of only building backlinks to their home. Maybe you should consider deep linking to your inner pages. This will improve their ranking. Also, you can use text links from your home page to the innner pages of your site. Be sure you mark them as "Do-Follow".

Good Luck!
24kWing

[yukon]

I noticed in the Google Cache the Whitepaper internal link on your Index page Header points to a 404 error page (news) the News page no longer exist.

You need a fresh Google Cache on that Index page.

Index page Google Cache

[Cataclysm1987]

Here's a question: do you have an XML sitemap for Gbot to download from your site?

If not, Google could be missing a lot of your pages. This might make things pretty crummy for you and could be explaining a good portion of why you're seeing these results.

Don't know if you have one or not, but that's one quick change that may make a good bit of difference.

[yukon]

Originally Posted by Cataclysm1987

Here's a question: do you have an XML sitemap for Gbot to download from your site?

If not, Google could be missing a lot of your pages. This might make things pretty crummy for you and could be explaining a good portion of why you're seeing these results.

Don't know if you have one or not, but that's one quick change that may make a good bit of difference.

Intrinsec Technologies

Looks like a single page on the feed.