Can Filter the Low paid PPC?

prabash82 · 12-13-2010, 04:29 AM

I saw this reply in this forum. Any one can tell me is this possible? if it is yes.. How?
"try to filter the low paid PPC in your adsense account set up"

Thanks

Lucid · 12-13-2010, 08:59 AM

I don't place Adsense ads so I don't know. But I doubt you can do that.

I'm looking at this from the other side, the advertising side, knowing much about how Adwords works. If you could filter low paid ads, you wouldn't want to do it.

The way ads are ranked is the simple formula of the ad's click rate times the advertiser's bid. The click rate is the indication of quality. The more people click on it, the better quality Google figures the ad has. So better ads will gravitate to the top to earn Google (and you) more money.

Say Ad1 gets a 1.5% click rate and biding $0.50 for an ad rank of 75. Ad2 bids $0.80 but is clicked on only 0.5% of the time. Its ad rank is only 40 so will be out ranked by the first more often than not and likely out ranked by others and fall off the map.

Even if only those two ads show all the time and they pay what they are bidding (doesn't work that way but let's assume), figure it out. The first ad will earn you more money.

Actually, with the numbers above, the first would pay about $0.28 and the second about $0.70, based on the Adwords formula. The first would mean a total of $4.20 spent by the advertiser for every 1000 impressions, the second only $3.50 even though he's paying more. That's why Google wants advertisers to create better quality ads and reward them for doing so.

Let the system take care of itself. It's designed to show the highest quality and most profitable ads on top.

paulgl · 12-13-2010, 09:43 AM

You can filter a lot of things, but not that.
You would never be able to do that just because of the way that adwords works.

You can filter specific ads from websites and image ads. But all of that
actually filters the HIGHEST paying ads.

You need a balance. High performance, decent CTR, decent amount per click.

The best way to "filter" is to have stellar content and massive amounts of target visitors.

Paul

tee_emm · 12-13-2010, 09:45 AM

Does having large amounts of traffic then give you better paid ads?

12-13-2010, 04:29 AM	#1
prabash82 Warrior Member Join Date: Mar 2010 Posts: 13 Thanks: 1 Thanked 0 Times in 0 Posts	Can Filter the Low paid PPC? I saw this reply in this forum. Any one can tell me is this possible? if it is yes.. How? "try to filter the low paid PPC in your adsense account set up" Thanks

12-13-2010, 08:59 AM	#2
Lucid Senior Warrior Member Join Date: May 2009 Posts: 1,143 Thanks: 11 Thanked 129 Times in 121 Posts	Re: Can Filter the Low paid PPC? I don't place Adsense ads so I don't know. But I doubt you can do that. I'm looking at this from the other side, the advertising side, knowing much about how Adwords works. If you could filter low paid ads, you wouldn't want to do it. The way ads are ranked is the simple formula of the ad's click rate times the advertiser's bid. The click rate is the indication of quality. The more people click on it, the better quality Google figures the ad has. So better ads will gravitate to the top to earn Google (and you) more money. Say Ad1 gets a 1.5% click rate and biding $0.50 for an ad rank of 75. Ad2 bids $0.80 but is clicked on only 0.5% of the time. Its ad rank is only 40 so will be out ranked by the first more often than not and likely out ranked by others and fall off the map. Even if only those two ads show all the time and they pay what they are bidding (doesn't work that way but let's assume), figure it out. The first ad will earn you more money. Actually, with the numbers above, the first would pay about $0.28 and the second about $0.70, based on the Adwords formula. The first would mean a total of $4.20 spent by the advertiser for every 1000 impressions, the second only $3.50 even though he's paying more. That's why Google wants advertisers to create better quality ads and reward them for doing so. Let the system take care of itself. It's designed to show the highest quality and most profitable ads on top.
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12-13-2010, 09:43 AM	#3
paulgl Plundering the Web War Room Member Join Date: Feb 2007 Location: , , . Posts: 4,849 Thanks: 804 Thanked 1,199 Times in 886 Posts	Re: Can Filter the Low paid PPC? You can filter a lot of things, but not that. You would never be able to do that just because of the way that adwords works. You can filter specific ads from websites and image ads. But all of that actually filters the HIGHEST paying ads. You need a balance. High performance, decent CTR, decent amount per click. The best way to "filter" is to have stellar content and massive amounts of target visitors. Paul
	How to Make Money off Facebook: Login to your account. Deactivate your account. Get your butt to work.

12-13-2010, 09:45 AM	#4
tee_emm Active Warrior Join Date: Dec 2010 Posts: 40 Thanks: 0 Thanked 1 Time in 1 Post Contact Info	Re: Can Filter the Low paid PPC? Does having large amounts of traffic then give you better paid ads?
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