"allintitle:" how relevant or to not, in title in KWS in serps?

[Dano1981]

hello all,

(holiday cheers everyone!)


(this isn't the actual keyword phrase I've been searching, but for example purposes let's say my keyword phrase is "awesome website builders")

If I do a google search these are my Serp's;

• no quotes .....................about 1 million serps
• with quotes ...................about 230k serps
• allintitle(no quotes) ........ about 145 serps
• allintitle(with quotes)........about 5 serps!

If I use the Google KW search tool the same 3 word phrase it shows 27k global monthly searches, and 9k local(is a "broad or exact" search better in Google's search tool? when I do "exact" it seems the number of searches is so low you wouldn't get any traffic?)

Maybe one way to characterize my challenge(assuming I'm looking at this the right way) is which one of the 4 ways to conduct my "serp's" results is the best? and what ratio am I looking for when I compare it to the 27k from the google kwst?

By the way I do completely understand what information each one of the 4 bulleted points above bring back for "Serp's" results. Those "Serp's" results are understood, that's not my problem. I just don't know how to properly evaluate/utilize the results? how to pit those results against googles keyword tool results...? (why one is better for "evaluation purposes" than the other)

I could really use your feedback, I am "So" stuck and can't move forward!

Dano!

(thank you very much in advance for any help at all)


(I'm where I need to finish up content on my site for the niche, and then to start writing articles to directories to get traffic to my site, so I'm trying to get parity in the terms I use for my site and the directories)

(PS, I've read more than I care to admit about KW searches over months! (what a dummy I am, still can't figure it out!) perhaps it might be because there are many differing opinions about what works best? if all information I read was the same I would have had it down "pat" months ago!... anyway)

[MikeLiving]

What does page one look like without quotes? That is your competition. Nothing more, nothing less. Your goal is to get to numero uno for the keyword that is input into the search engine the most.

Do the top ten spots look unquestionably in control of the situation? Is the keyword in the title, what is the pagerank, domain age, how many backlinks? Does the page that is currently ranking have anything to do with the keyword?

The 27,000 searches that the keyword tool is showing you is most likely the broad result. Change the tool to [Exact] searches to get a more accurate number.

[Dano1981]

hey mike,

can you give me a scenario

with search numbers? maybe just a mock up, so that I can understand what you are searching and the numbers you look for?

I'm also going to say I'm more novice. Maybe when I become more advance I can factor in a number of things as you eluded to. So I don't get too confused or see too much of a "mountain" instead of a "molehill"
could you give me just a bit less to chew on?

Imagine I have training wheels, although I have to get "on the road" maybe I'll jump on a "side street" while learning...

I know myself all too well, and know how I learn things, and when new things are given to me, and although I'm absolutely sure everything you mention is of critical relevance, I know myself all to well, and I will take months just absorbing and trying to make work the extra things you've mentioned..what takes someone 10 minutes to understand and implement will take me months...

I'm not referring to "exact or broad" terms in KWT, that I'm very interested in understanding that and how it factors in Mike ??? Until you pointed that out I didn't know it existed ....


I mean the other stuff. Trust me if I start to look at "everything thing else" albeit important, I will get stuck on a learning curve for that info, trust me when I say I will get even further behind integrating a whole new set of variables, it will be months before I start if I factor in those (very relevant and important points) right now. I've got to run with what I have at the moment, or at least close to it, so if I can stay on point for the moment that would be so much more "assimilable" for my "puny pedestrian mentality", I'm not your average thinker, I will get stuck in the mud! I'll leave those things for another day and another battle....

thank you

dano

Originally Posted by MikeLiving

What does page one look like without quotes? That is your competition. Nothing more, nothing less. Your goal is to get to numero uno for the keyword that is input into the search engine the most.

Do the top ten spots look unquestionably in control of the situation? Is the keyword in the title, what is the pagerank, domain age, how many backlinks? Does the page that is currently ranking have anything to do with the keyword?

The 27,000 searches that the keyword tool is showing you is most likely the broad result. Change the tool to [Exact] searches to get a more accurate number.

[Joe Mobley]

Dano,

My personal OPINION is that allintitle: is a far better indicator than a quoted search.

That being said, MikeLiving brings to bear valid points. If it's going to be a big hassle to get on page one, the SERP numbers won't convince me.

Again, my opinion.


Joe Mobley

[Chris Munch]

I find Allintitle (not in quotes) is the indicator which has the strongest correlation with how easy you will rank for that term, but it is always handy to use the other metrics to confirm or cast doubt.

Also you will get to know how to read the top ten search results, and it can become easy with experience just to see what is listed in the top 10 to get a good approximation of the competition.

As for Google Keyword Tools Search Volume count, it is highly innacurate (especially at lower volume), but as best an indicator as we can get. Make sure you look at exact match search volume counts.

[Dano1981]

thanks joe,

thanks chris,

about the point of "exact match" I see you mentioned that as well, so don't utilize the "broad term" search in google kwt as I understand you to say....

yes I understand the other "variables" come into play, and will start to learn and incorporate those(on the side), but just want to avoid the "delay" in getting my "show on the road" as it were(a euphemism certainly! because obviously those additional elements are very important) (but my delays are going into years now! )

I notice the "broad vs exact" search volume in google's kwt can be a tremendous difference in #'s...

If I may ask, if I'm just working with serp's and exact google KWT, what type of "ratio" might I be looking for?

dano

Originally Posted by ChrisTew

I find Allintitle (not in quotes) is the indicator which has the strongest correlation with how easy you will rank for that term, but it is always handy to use the other metrics to confirm or cast doubt.

Also you will get to know how to read the top ten search results, and it can become easy with experience just to see what is listed in the top 10 to get a good approximation of the competition.

As for Google Keyword Tools Search Volume count, it is highly innacurate (especially at lower volume), but as best an indicator as we can get. Make sure you look at exact match search volume counts.

[anestbaik]

here are my answer, hope not misunderstanding ..

1. i check using my google for your data
(i am from indonesia, so result are different with you)

awesome website builders
358.000
"awesome website builders"
8
allintitle:"awesome website builders"
0
allintitle:awesome website builders
139

2. check KWST
keyword : awesome website builders
with EXACT & "PHRASE"
come with no result ..

so, how i read this data is ->

A. result from google are my rival / competitor
B. result from kwst are people that search / asking that keyword
C. cake-ratio (in percent)

C = B / A
C = 0 / 385.000
C = 0%

so, i will say keyword "awesome website builders" will have competitor of 385.000 with opportunity to win are 0 (zero)

but, let's try count using your result data ->

C = B / A
C = 27.000 / 1.000.000
C = 2,7%

here i read that i have cake-ratio percentage 2,7%

[jasonmorgan]

All of those number are irrelevant.

The number of results returned doesn't tell you how competitive a keyword is. It may be an indicator but it's not very conclusive.

The number of people searching for a keyword may tell you how popular or how valuable a keyword is. Common sense would tell us that the more popular a keyword is the more competitive it's going to be but the numbers alone don't tell you much.

MikeLiving gave you the answer. You need to look at the top ten and break down those sites.

You're goal is to be #1. From all of those sites, numbers and statistics the only thing that really matters is the site currently sitting at #1... can you beat that site?

[Dano1981]

thank you anes,

those numbers I cited on the 1st post, were not real numbers but examples(I mentioned that and placed it in red so there would be no confusion, sorry nevertheless)

anes could you give me an example of "numbers" that would be a good "formula? you see I still don't know what represents good numbers?

even if you just make numbers up, but in ratios that are considered good or doable or something worthy of ones time.....?

can you just give me some example of what might be worthy ratios, or numbers?

thanks! dano

[Dano1981]

If anyone could giove me an example of good "number" even if they're
just mocked or made up, I just need to see what are good numbers and ratios!!

I really need help! (sorry!)

Dano

[anestbaik]

ah,
you will get this keyword

try "tax brackets 2010"

in google with keyword tax brackets 2010 ->
tax brackets 2010 = 700.000
in KWT with keyword tax brackets 2010 ->
tax brackets 2010 = 33.100

so you got 33.100 / 700.000 = 4,7%

BUT,
in google with keyword "tax brackets 2010" ->
tax brackets 2010 = 12.400
in KWT still with keyword tax brackets 2010 ->
tax brackets 2010 = 33.100

so you got 33.100 / 12.400 = 266%

in easy way,
with simple data above, we can say 33.100 people hungry, and only 12.400 pizza available,

but still remember,
to be #1 on SERP for a keyword, not only xx% you need to know,
but you need to compete with 10site in top-ten-google-serp,

and keyword tax brackets 2010 not good to put,
as it is nobody bid (on adword)

[uProSoft]

Hey Danoe,
Well the first thing you want to check is the top ten ranking site on the first page of google without quotes. You need to check their PR and if they are authority sites. Nonetheless i dont mean if they are you should not compete, since you don't have to be number 1 anyway.You can be 7 or 8 and still get traffic.
Having done SEO for a while now, one thing that i know is that if you find any forums,yahoo answers or other competitors using the exact same keyword in their domain name, then with good on-page optimization you will definitely rank somewhere on top. If you go ahead get yourself some extra links, you sure to dominate that niche.
Good luck,

[Dano1981]

thank you very much anes,

I really appreciate it!
anes is this pretty much the mainstream of what most marketers believe and use in terms of their KWR formula...?

(anes granted I know people take other things into considerable
like pagerank, etc..,,... but I'm referring just to the hard numbers themselves)

Originally Posted by anestbaik

ah,
you will get this keyword

try "tax brackets 2010"

in google with keyword tax brackets 2010 ->
tax brackets 2010 = 700.000
in KWT with keyword tax brackets 2010 ->
tax brackets 2010 = 33.100

so you got 33.100 / 700.000 = 4,7%

BUT,
in google with keyword "tax brackets 2010" ->
tax brackets 2010 = 12.400
in KWT still with keyword tax brackets 2010 ->
tax brackets 2010 = 33.100

so you got 33.100 / 12.400 = 266%

in easy way,
with simple data above, we can say 33.100 people hungry, and only 12.400 pizza available,

but still remember,
to be #1 on SERP for a keyword, not only xx% you need to know,
but you need to compete with 10site in top-ten-google-serp,

and keyword tax brackets 2010 not good to put,
as it is nobody bid (on adword)

Thank you for you time and reply ronsong,

I noticed most info I read about KWR seem to say placing
"quotes" around your search on google for top ten....
But I noticed you said "do not place quotes" around the phrase
or term? may I ask if you could expound on why you believe quotes are not
necessary?

thank you very much!

Dano

Originally Posted by ronsang90

Hey Danoe,
Well the first thing you want to check is the top ten ranking site on the first page of google without quotes. You need to check their PR and if they are authority sites. Nonetheless i dont mean if they are you should not compete, since you don't have to be number 1 anyway.You can be 7 or 8 and still get traffic.
Having done SEO for a while now, one thing that i know is that if you find any forums,yahoo answers or other competitors using the exact same keyword in their domain name, then with good on-page optimization you will definitely rank somewhere on top. If you go ahead get yourself some extra links, you sure to dominate that niche.
Good luck,

[mrdomains]

allintitle: without quotes

use quotes when doing keyword search of page contents (without allintitle

[Dani723]

Check out Traffic Travis, you should be able to get it for free somewhere. It will show all the most pertinent information about the top 20 G results for any keyword. This includes page backlinks, site backlinks, PR, whether or not the keyword is in the title, meta description, or H1 tags. More information beyond this as well, all neatly laid out in a table with ticks and crosses.

Be sure to check terms with lowish search volumes or you're just wasting your time, the first page will be owned by authority sites. I personally think about 1k-5k monthly searches, as shown in GKT, is the sweet spot. Cross referenced with all in title and all in url results, and phrase match numbers.

A phrase match search volume of 3k+ with phrase match results of 50k or less might be quite a good keyword, but you might be about to find some of that search volume with less than 20k competing results, this is probably ideal, but cross reference with AIT and AIU and then finally, do the top 20 results check in TT.

Maybe there's a formula to compare these three stats with the broad, phrase and exact match search volume, but to be honest, you should be fine just looking at the numbers and comprehending the basic ratios between the search volume and the other metrics. As long as you know roughly how they relate, that should be enough, because of course, search results figures are both inaccurate and changeable.

[Dani723]

Oh yeah, and just remember that broad match figures are generally useless.