What is ads rotation?

markandeysingh · 12-16-2010, 11:30 PM

Hello,

I have set the ppc account and started working on it and i was setting the camapaign according to my location and time. In the setting section i found on thing called ads rotation. I didn't get it clearly so i left it as it.

Can anyone please explain it to me.

mad.hat · 12-17-2010, 12:23 AM

I believe that is for split testing. If you have multiple ads you can have them tested against each other and you have the options to make them both show evenly or have the one with a better ctr show more often.

I may not have understood correctly but I do believe its for split testing.

socialbookmark · 12-17-2010, 01:46 AM

Its for showing multiple of your ads i think that means each time one of your ads will be displayed. Can you please say with which network do you have account?

heafran · 12-20-2010, 03:47 AM

Ad rotation is the practice of showing multiple advertisements in a single location on a web page. Sometimes the ads are rotated with each new page load, sometimes they are rotated in the context of a single page load, and sometimes both simultaneously. Because the ads are placed in the same location, they are typically the same size.
Goals of ad rotation include:

Allow publishing sites to serve ads for multiple advertisers.
Keep advertising "fresh". If the ad never changes, users are more likely to ignore it.
For content-rich sites, increase exposure to advertising by showing multiple ads per page load instead of just one.

Also, there are some software to be used called as the ads rotator.

jenescavin · 12-20-2010, 03:51 AM

Ad rotation refers to the way the ads appear on Google and the Google Network. Ads will rotate if you have multiple ads in an ad group, because more than one account, the ad can be displayed at a time.

12-16-2010, 11:30 PM	#1
markandeysingh Warrior Member Join Date: Dec 2010 Posts: 25 Thanks: 1 Thanked 0 Times in 0 Posts	What is ads rotation? Hello, I have set the ppc account and started working on it and i was setting the camapaign according to my location and time. In the setting section i found on thing called ads rotation. I didn't get it clearly so i left it as it. Can anyone please explain it to me.

12-17-2010, 12:23 AM	#2
mad.hat You're Welcome War Room Member Join Date: Sep 2010 Location: On Top Of Your Head! Posts: 322 Blog Entries: 1 Thanks: 0 Thanked 25 Times in 23 Posts Contact Info	Re: What is ads rotation? I believe that is for split testing. If you have multiple ads you can have them tested against each other and you have the options to make them both show evenly or have the one with a better ctr show more often. I may not have understood correctly but I do believe its for split testing.
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12-17-2010, 01:46 AM	#3
socialbookmark Senior Warrior Member Join Date: Jul 2010 Location: USA Posts: 1,507 Thanks: 9 Thanked 82 Times in 81 Posts Social Networking	Re: What is ads rotation? Its for showing multiple of your ads i think that means each time one of your ads will be displayed. Can you please say with which network do you have account?
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12-20-2010, 03:47 AM	#4
heafran Warrior Member Join Date: Dec 2010 Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts	Re: What is ads rotation? Ad rotation is the practice of showing multiple advertisements in a single location on a web page. Sometimes the ads are rotated with each new page load, sometimes they are rotated in the context of a single page load, and sometimes both simultaneously. Because the ads are placed in the same location, they are typically the same size. Goals of ad rotation include: Allow publishing sites to serve ads for multiple advertisers. Keep advertising "fresh". If the ad never changes, users are more likely to ignore it. For content-rich sites, increase exposure to advertising by showing multiple ads per page load instead of just one. Also, there are some software to be used called as the ads rotator.
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12-20-2010, 03:51 AM	#5
jenescavin Warrior Member Join Date: Dec 2010 Posts: 5 Thanks: 0 Thanked 0 Times in 0 Posts	Re: What is ads rotation? Ad rotation refers to the way the ads appear on Google and the Google Network. Ads will rotate if you have multiple ads in an ad group, because more than one account, the ad can be displayed at a time.
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