SEO Trends in 2011?

[tacoverhoef]

Now nearing the end of 2010, then we are all optimistic countering 2011. In the world of SEO, we have not experienced major changes this year, of course I'm curious what the future content 2011. In this article I will share with you some SEO trends where you can focus on next year.

Social Media Optimization

Social Media Optimization is the latest incarnation in the SEO done. Websites like reddit, del.icio.us and stumbleupon eKudos the Dutch still have a tremendous growth. If you are working intensively with Seo and you forget to optimize your site and promote it through social media channels than you will miss some great opportunities. It is very easy to do if you put on a blog you owned there are different social media plugins to allow under each posting various icons, enabling the reader very simple to place your article on the various social media websites, and of course so you can promote your own posts to. Google and other major search engines attach enormous importance to this back links and this SEO strategy will give a huge boost.

The speed of your website and On-Page Optimization

There are some webmasters that focus on the off-page optimization of their website now, rather than the on-page optimization. But in 2011, you must work with both, and the attention of the on-page optimization is not to be watered down. An important factor is the Load time of your website. Google, which is always working to improve their search engine decided to punish the websites that have a longer load time. Also, the incorrect use of meta tags into your website code will cause a negative impact in the major search engine's rankings.

The Web goes Mobile

Smartphones are everywhere worldwide in 2010 A total of more than 90 million smartphones sold. These Smartphones are all equipped with internet access and show the importance of mobile internet further. This trend will certainly grow in 2011. So, adjust and optimize your website for mobile use is a must. The problem is now drawn is that there is a lot of different browsers and smartphones on the market, and you can hardly optimize your website for all the smartphone's browser and testing. All these developments are currently still very much evolving. The simplest thing you can do is as much as possible to follow the current web standards when customizing your mobile websites. An alternative possibility is also a website aimed at the smartphone, as for the design of an alternative mobile website you should keep it simple.

Online Videos

Videos are indispensable in your SEO strategy. Websites like YouTube is one of the most popular video site on the Web today and is already bigger than Yahoo as search engine in the U.S. You can use a video site like YouTube for a certain keyword if you have a video upload. Always make sure that your videos always provided a clear descriptive keyword, just like you optimize a keyword for an article, you also have the title of a video optimized for your keyword. To make your video even better to find, you should be clear and have a specific description. So use in your video description carefully the keywords that you want to be found, and of course you start your description with the full url to your website for more information.

Google Personalized Search.

One of the major trends in the online search properties is the personalized search, and this trend in 2011 even more remarkable. Google, the largest search engine made the default option to do a personalized search. The personalized search results based on the user's surfing habits and previous searches. This is now no longer reserved for researchers with a Google Account, but recently is for everyone! So more than likely you will receive fewer visitors with Google searches, or you must own a greatly requested website.

Local searches

Since the release of Google Maps, Google has tried hard to improve its services by adding business data to Google Maps. This has become even today a formidable opponent of the Yellow Pages. Since 2010 Google also give results from Google Maps to its classic pages. Now when you choose not to use the local search on the optimization of your website, this is a sad fact. Expected is the only search results that are tailored to personal matters, such as interests, previous searches and the location where you are. This is a logical trend because Internet users are increasingly dependent on their smartphones, PDAs iPad. Everything indicates that local searches in 2011 have an even more important role and it's time to respond to them.

[corycrabb]

Great post, thanks for sharing this content!

[paulgl]

Well, a little outdated. Delicious is a has-been. Call it the yahoo curse.

And I can't say social bookmark sites should be considered in the mix.
Many are becoming nofollow and just junk.

Twitter and facebook, to be sure. Twitter is my must-have.

Paul

[perfect]

Glad I read this.
Thank you for your time.

[macgeek]

Awesome Post!!! I appreciate the time you put in your post!

[sbraill]

Thanks for taking the time to give us your tips and insight!
Sher

[superSEO2011]

Thanks for this post my friend, I will bookmark for rereading! Happy 2011!

[Rich Jackson]

yeah delicious is getting the axe...but i really wonder how the personalized searxhes will effect us...and how long will it take for someone to figure out how to get around it!

[Natlex]

I think only twitter is important.. I do not like twitter (I just don't like the interface) but it seems important nowadays.

[gekko2.0]

Nice post!! I'm going to bookmark it and come check it out in a year to see how accurate your predictions were lol

[benintheworld]

Hey,

Many thanks for this, I enjoyed reading this article!

[tacoverhoef]

Originally Posted by gekko2.0

Nice post!! I'm going to bookmark it and come check it out in a year to see how accurate your predictions were lol

Can you remember in a year to come back here

[angel009]

thanks for this information

[veniclengs]

Mobile Search is constantly increasing, and while it is still to get a small percentage compared to traditional research, the rapid growth of the smart phone industry will be studied by specialists of the Web. They must understand the needs of users of smartphones in the form of mobile search and marketing opportunities they need to pay in this market segment.

[craigcdz]

thanks for sharing this. this information is very helpful for SEO experts.

[theentry]

I think most of these were already in place this year if not even last year

[bgmacaw]

Originally Posted by tacoverhoef

Social Media Optimization

Some outdated info on this one since delicious is soon to disappear.

My prediction is that Google may place some emphasis on this at first and soon have to scrap it due to paid 'friending' and the like. I'm already seeing advertising agencies selling Facebook/Twitter 'viral' promo packages to clients and this technique will trickle down to the lower echelons of Internet Marketing quickly.

The big profitable thing here will be people selling those services, not so much those using them.

Originally Posted by tacoverhoef

The speed of your website and On-Page Optimization

One that's been around all year and one that's been greatly exaggerated. Most of it is simply wishful thinking by webmasters who're too lazy/incompetent/ignorant to promote their sites properly by getting links.

Originally Posted by tacoverhoef

The Web goes Mobile

If you have a branded site, optimize for iPhone, iPad and Android and be done with it. For a smaller niche site, don't worry about it too much unless you're specifically targeting mobile users.

Originally Posted by tacoverhoef

Online Videos

2008 called and wants their info back.

Video promo is good but it's not anything new for 2011.

Originally Posted by tacoverhoef

Google Personalized Search.

This one may eventually cause legal problems for Google due to privacy concerns.

Originally Posted by tacoverhoef

Local searches

This is another one that might cause Google legal troubles, especially since they're already facing investigations on how they're promoting their own services over competing ones. I predict there will be more problems for Google on this issue (and privacy issues) in the EU than in the US, at least until January 22nd, 2013.

[Ashiks]

thanks for sharing this. and like to know is there another method to rank video hosting

[somebody113]

agreed w/ the videos

[emma11]

Beautiful post about seo trend 2011.
I really pleased to observe your article. Its very helpful for me.
Thanks for sharing this.

[webgain]

glad to get this informative post here on WF.
Thanks buddy you made my year.

[tacoverhoef]

Originally Posted by Ashiks

thanks for sharing this. and like to know is there another method to rank video hosting

you can rank by getting back-links to your video

[ConsumerBoard]

Thanks for the information!!! I needed this..

[leopi]

Helpful information! Thanks! Keep writing and sharing with us, will u?

[Daveyz]

Originally Posted by tacoverhoef

Now nearing the end of 2010, then we are all optimistic countering 2011. In the world of SEO, we have not experienced major changes this year, of course I'm curious what the future content 2011. In this article I will share with you some SEO trends where you can focus on next year.

Social Media Optimization

Social Media Optimization is the latest incarnation in the SEO done. Websites like reddit, del.icio.us and stumbleupon eKudos the Dutch still have a tremendous growth. If you are working intensively with Seo and you forget to optimize your site and promote it through social media channels than you will miss some great opportunities. It is very easy to do if you put on a blog you owned there are different social media plugins to allow under each posting various icons, enabling the reader very simple to place your article on the various social media websites, and of course so you can promote your own posts to. Google and other major search engines attach enormous importance to this back links and this SEO strategy will give a huge boost.

The speed of your website and On-Page Optimization

There are some webmasters that focus on the off-page optimization of their website now, rather than the on-page optimization. But in 2011, you must work with both, and the attention of the on-page optimization is not to be watered down. An important factor is the Load time of your website. Google, which is always working to improve their search engine decided to punish the websites that have a longer load time. Also, the incorrect use of meta tags into your website code will cause a negative impact in the major search engine's rankings.

The Web goes Mobile

Smartphones are everywhere worldwide in 2010 A total of more than 90 million smartphones sold. These Smartphones are all equipped with internet access and show the importance of mobile internet further. This trend will certainly grow in 2011. So, adjust and optimize your website for mobile use is a must. The problem is now drawn is that there is a lot of different browsers and smartphones on the market, and you can hardly optimize your website for all the smartphone's browser and testing. All these developments are currently still very much evolving. The simplest thing you can do is as much as possible to follow the current web standards when customizing your mobile websites. An alternative possibility is also a website aimed at the smartphone, as for the design of an alternative mobile website you should keep it simple.

Online Videos

Videos are indispensable in your SEO strategy. Websites like YouTube is one of the most popular video site on the Web today and is already bigger than Yahoo as search engine in the U.S. You can use a video site like YouTube for a certain keyword if you have a video upload. Always make sure that your videos always provided a clear descriptive keyword, just like you optimize a keyword for an article, you also have the title of a video optimized for your keyword. To make your video even better to find, you should be clear and have a specific description. So use in your video description carefully the keywords that you want to be found, and of course you start your description with the full url to your website for more information.

Google Personalized Search.

One of the major trends in the online search properties is the personalized search, and this trend in 2011 even more remarkable. Google, the largest search engine made the default option to do a personalized search. The personalized search results based on the user's surfing habits and previous searches. This is now no longer reserved for researchers with a Google Account, but recently is for everyone! So more than likely you will receive fewer visitors with Google searches, or you must own a greatly requested website.

Local searches

Since the release of Google Maps, Google has tried hard to improve its services by adding business data to Google Maps. This has become even today a formidable opponent of the Yellow Pages. Since 2010 Google also give results from Google Maps to its classic pages. Now when you choose not to use the local search on the optimization of your website, this is a sad fact. Expected is the only search results that are tailored to personal matters, such as interests, previous searches and the location where you are. This is a logical trend because Internet users are increasingly dependent on their smartphones, PDAs iPad. Everything indicates that local searches in 2011 have an even more important role and it's time to respond to them.

This sounds pretty scary, especially the google personalized search. I think this will only make SEO an even harder place to compete.

Initially SEO was just more or less sending articles to top directories. Then more and more article directories popped up. Next social media sites came about. SEO people had to now include this in their daily grind. Then there was web 2.0 sites. Then video marketing. It seems the task just gets more and more arduous for an SEO dependent marketer...

[tacoverhoef]

Hey Daveyz,

Don't be to scared. Noting changes really, it more or less stay's the same from 2010. And SEO is a lot easyer if you know what to do and what not to do. I can tell you it's all about backlinks. If you want to talk more about that you can find me regulary on Skype.

[navyseal]

Thanks great post!

By the way, is there any alternative to google trends?

[tacoverhoef]

Originally Posted by navyseal

Thanks great post!

By the way, is there any alternative to google trends?

There is, but I don't know how accurate it is.

surchur

Try it out and make your choice.

[Fernando Veloso]

Originally Posted by paulgl

Well, a little outdated. Delicious is a has-been. Call it the yahoo curse.

And I can't say social bookmark sites should be considered in the mix.
Many are becoming nofollow and just junk.

Twitter and facebook, to be sure. Twitter is my must-have.

Paul

Ahahaha Nice catch.

Have you been following Twitter's (Google) indexation rate of urls posted in there?

It's pretty insane.

[Georgech]

Nice post man. SEO is about letting search engines see your sites as focusing on people. This trend never change.

[unitedsolutions]

Great share. G and other SEs are trying hard at present to degrade crappy content present in the net and make their search results more relevant to the search query.

[logoonlinepros1]

But i think this all trends are using in 2010 also so why it repeat it again?

[jazbo]

Why is this a "nice post" exactly? It's outdated info and total opinion without anything backing it up.

Is it the longer the post the better it is?

Seriously, all this stuff was around one-two years ago. If you missed it, you will also miss what IS happening in 2011.

[tacoverhoef]

Nobody said it was new. If you've read right I said that it was about the same as 2010.

So if any stuff changing this year, or if you have something the ad to this please do so.

But only trashing this post won't help anyone.

[Aussie_Al]

Is it just me or did half the replies to the OP feel like spam?

[azmanar]

Originally Posted by tacoverhoef

Nobody said it was new. If you've read right I said that it was about the same as 2010.

So if any stuff changing this year, or if you have something the ad to this please do so.

But only trashing this post won't help anyone.

When I looked through the Google & Surchur trends, they show mostly celebrities and popular events.

How can either of the results help in our SEO strategies? Maybe you can elaborate.

[kevtycoon]

Sorry, not much to add here, except to say 'thoroughly good thread'. I'd also be interested in any alternatives to Google Trends besides surchur

Cheers

[signity2]

i would have use this , as an article and would have posted it to Buzzle

[azmanar]

Originally Posted by kevtycoon

Sorry, not much to add here, except to say 'thoroughly good thread'. I'd also be interested in any alternatives to Google Trends besides surchur

Cheers

Until Tacoverhef highlighted, I've never known any practical use of Google Trends, Yahoo Buzz, Surchur or Twitter Trends.

Mostly of the trends are about celebrities, music, current affairs, politics and latest hypes.

Probably they are good blogging subjects that will bring traffic. There might some other reasons for tracking those trends. I'm very ignorant about these. What interest me right now is how these trends can be converted into $$$.

What I normally use are Google Insights, Google Adplanner, Google Adwords and Quantcast to look for popular trends in certain regions in order to develop the right niches, find the right keywords and get targeted traffic.

[masterofinternate]

Nice post. This is call modified version of old techniques. SEO trends in 2011 should be as same as 2010 but some techniques has already been modified.

[tacoverhoef]

Originally Posted by azmanar

Until Tacoverhef highlighted, I've never known any practical use of Google Trends, Yahoo Buzz, Surchur or Twitter Trends.

Mostly of the trends are about celebrities, music, current affairs, politics and latest hypes.

Probably they are good blogging subjects that will bring traffic. There might some other reasons for tracking those trends. I'm very ignorant about these. What interest me right now is how these trends can be converted into $$$.

What I normally use are Google Insights, Google Adplanner, Google Adwords and Quantcast to look for popular trends in certain regions in order to develop the right niches, find the right keywords and get targeted traffic.

Google Trends
With Google Trends, you can trend multiple search terms on a graph to identify seasonality in search patterns and compare terms on a global, country, and regional basis (yep, more people in New York search for the World Cup than the Super Bowl!). (If you know how to use this info to your advance you'll be able to make $$$ out of this. This go's for all the info presented in this post, that I did not write myself, but gives a clear image of potential to make money on the SEO site of this.)

Google Trends also shows you the top 20 trending search terms, based on percentage changes in Google search volume from historical traffic patterns. Hot Topics shows you the top trending topics on various social networking sites (Twitter, FriendFeed, etc) as compiled by Google.
There are a couple downsides to these trending topic reports. First, they now only provide the top 20 trending searches (at one point it was the top 100; their FAQ still lists it as displaying the top 40). Second, there's no grouping capability, so if you're looking for the top trending terms in a particular category you've got to hunt and peck and hope that there are terms that hit the top 20. That said, it's still a useful tool.
Google Insights for Search
To answer the categorization issue there's Google Insights for Search. Here you can drill down to a category level, specific location, timeframe, and source of search data (straight Google Web search, news search, image search, or product search).

The image above shows worldwide search trending for the cruises and charters category for 2009 and 2010 (looks like there's a bit more demand so far this year than last). The top 10 search terms and rising terms are also displayed based on the selected criteria.
Bing xRank
Bing has also had a crack at the categorization issue with their xRank tool. Here you can see celebrities, musicians (I have to admit that I thought Jamie Kennedy was mis-categorized as a musician, but a quick search proved me wrong), politicians, and bloggers.

Clicking on any of the terms shows a rolling four-week graph, along with key events during that time period for that term, as well as related data (e.g., biographical snippet, images, videos).
While this tool has some interesting data, it doesn't have enough to make it the be all and end all of real time search tools. However, if you use it as a starting point for input into other tools, then it proves its worth.
Surchur
Search engines aren't the only ones that have free trending tools. Surchur is a tool that combines trending data from Google Trends, Yahoo Buzz, Twitter, Technorati, Bing xRank, and CNN to identify terms and topics that are being talked about right now.
Surchur allows you to drill down on each topic and see where the buzz is coming from, and what's being said on the different types of media monitored. Is the buzz different on blogs versus Twitter? What images are being pushed out to Flickr versus what's being said on YouTube?

If you're at SES New York and thinking about coming to the real time search panel, don't think that it's all been covered in this article. In addition to talking about search tools, there will also be some great case studies, perspectives from the marketing and journalistic side of covering real time search, and even an appearance (OK, a video) by several celebrities. Plus there'll four panelists will be able to answer whatever real time search questions you have.

Follow Search Engine Watch on your iPhone via the ClickZ Advertising News & Marketing Rolodex, iPhone app. It's a marketer's resource for news, how-tos, commentary, and reference about online marketing and advertising. The ClickZ Rolodex will help you connect with the industry's top interactive marketing experts.

[nimmysnv]

Originally Posted by veniclengs

Mobile Search is constantly increasing, and while it is still to get a small percentage compared to traditional research, the rapid growth of the smart phone industry will be studied by specialists of the Web. They must understand the needs of users of smartphones in the form of mobile search and marketing opportunities they need to pay in this market segment.

Mobile search for me is very new trend as I am knowing about this from here only but, will search about this trend for sure. Today everyone is using mobile for business and other social networking activities and I think this soon will cover the market.

[filipina4friends]

Why backlinking is not included?

[tacoverhoef]

Originally Posted by filipina4friends

Why backlinking is not included?

It is not a trend.

Backlinking should be your nr1 SEO thing.

[evazk]

Well, I agree with the thread, however, internet is changing slowly not too fast as you have mentioned!