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| French Warrior War Room Member Join Date: Sep 2006 Location: Paris, France
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In this short tutorial we’re going to see how to build a powerful niche website that Google loves. To do this we will extract some data from the very useful options panel of Google search. Please note that this is not an exact science and the model explained below is only one model among others. It works very well but I do not claim that it is THE ultimate model. That being said I believe the step by step explanations will be very useful to some people, especially to those of you just starting out (experienced site builders might learn a few things too). The Google options we will use are not available in all countries, so to ensure you can follow along, use this version of Google: Our Niche Topics In this example, we’re going to pursue the “bowling balls” niche. This tutorial is not about market research or keyword research so I won’t explain how and why I have decided to target this niche. When you want to build a new website, the first thing to do is to find related and relevant themes in the eyes of Google. Ideally you should start a new niche website with a minimum of 10 articles and add new articles on a regular basis. Now the question is: “How to find relevant themes in the eyes of Google?” Let Google tell us… Type “bowling balls” in the search box and submit your query. Then make sure to disable the instant results by selecting “Instant is off”: ![]() Then click on “More search tools” like in the screenshot below: ![]() Then click on “Related searches” in the left sidebar: ![]() Now just look at the top of the screen, you will get ideas for different themes: ![]() So thanks to the Related searches option we now have 6 themes (Our main theme + 5 others):
Those themes will later become categories for the site. Note that even though the keyword we are after is related to bowling balls, we WANT to have content about bowling shoes, games, shirts, tips and bags. This will make our site very relevant to bowling balls (in the eyes of Google) and will help us to outrank other sites while building much less backlinks than them. If you don’t believe me, watch this video where I have proved this once and for all: Easy Video Player » PART 5 Checking The Competition Article Topics We now need to find the topics for the articles that are going to populate our site. Let’s build a list of related keywords for our 6 themes. Go to https://adwords.google.com/select/KeywordToolExternal (Quick note: The Adwords team and the Organic team are 2 different entities. So the 2 algorithms behind Google Search and the Google Adwords Keyword Tool are completely different. Both teams try to find the most relevant terms to one keyword through their work but it is possible that what Adwords says is relevant to your keyword is NOT what Google Search thinks. So why use this tool instead of the wonderwheel and the related searches options of Google Search? First – this Adwords tool gives us much more data and ideas. And secondly both teams are very competent and their results tend to be the same, or at least very similar). Select the language and country you’re targeting, enter your 1st theme in the keyword box, check the “Only show ideas closely related to my search terms” option, enter the captcha code if any and click on the search button. ![]() Then make sure the returned keywords are sorted by Relevance and select a minimum of 3 keywords (5 being better) that are not TOO similar. For example if you look at the ones I selected below, I didn’t take “discount bowling balls” because it is too similar to “cheap bowling balls”. ![]() Also when you do this, do NOT take the search volume and the competition level into account. The article topics we are selecting now are going to help us build a website ULTRA relevant to the main keyword we are targeting, so competition level is not an issue at all at this stage. Let’s do the same thing for the other themes… (I won’t show you screenshots as it’s exactly the same process). My list of article topics is: Bowling balls:
Adding Content to Our Site We now need to create articles for these topics and publish them on our site. We basically have 3 different options: Option 1: Write the articles ourselves Option 2: Pay someone to write the articles Option 3: Leverage free content Options 1 & 2 are pretty straightforward so I will not cover them here. They are the BEST options if you have enough money or time to invest. However option 3 is also very powerful if done correctly. And this is what we are going to cover here. Leveraging Free Content What we are going to do is take articles already published on article directories. We will NOT break the TOS of those article directories as we will let the author boxes intact with the links made active. But what we are going to do is add a block of unique text above and a block of unique text below those articles. Let me show you this for the 1st topic of the “bowling balls” theme. The topic is “bowling balls for sale”. So we go to Google and type this in the search box: Bowling balls for sale site:ezinearticles.com You can do this with other article directories. What it does is return the most relevant articles for your search term from and only from the site that is after the site: command. So in our example it will return all the articles that are relevant to “Bowling balls for sale” and that are published on ezinearticles.com The 1st one in the results being considered the most relevant one by Google. ![]() As you can see it’s not 100% relevant to what we want. If you are not satisfied with the result, just repeat this search with other article directories. Let’s do this with goarticles.com for example. ![]() This one looks much better. We now need to take this article. Almost all the article directories allow you to download those articles easily. On goarticles.com just click on “Publish article”: ![]() It allows you to copy the article with the HTML tags already placed where needed. We then have to add a header and a footer around this article to make it unique (well not completely unique but unique enough to be able to rank that page more easily). Adding a header and a footer will also allow us to add our topic’s keyword making it even more optimized than the original article. Here is how it would look like (note that I’m not a writer and furthermore I’m French so I apologize if my header / footer blocks are crappy – it’s just an example): Finding a bowling ball that fits your style is not always an easy task. You need to find one with a good weight, not too heavy, not too light, with holes big enough and spaced well enough for your fingers. You can of course just use the bowling balls put at your disposal in the bowling clubs but you would then have to content yourself on what is available which could handicap you. On the other hands bowling balls for sale are often quite expensive. If you have the budget though, don’t hesitate to purchase your own ball as it would definitely help you being a better bowler. I have found this article from John Tasher that could also give you a few ideas: ![]() Did you notice that John had a link titled bowling balls for sale? I didn’t check his site but maybe he offers good prices. Anyway I hope you liked this article. You can also read our other articles if you need to find some good bowling balls (NOTE: and here you put a link to your bowling balls category). I wrote those header and footer blocks very quickly. I didn’t have to make any research, I just wrote what I thought without knowing anything about the topic. The advantage of this approach is that it allows you to build sites pretty quickly without having to pay for content. You just leverage the content that has already been written by other experts. You of course have to do this for ALL the article topics that you have found in the steps above but I can guarantee that it’s much faster than writing the articles yourself and much cheaper than paying someone for writing them for you! In some cases it can even give you better results than writing the articles yourself because those experts you are borrowing articles from have (sometimes) made some indepth research. Automating this last step! Instead of browsing the article directories yourself, select the articles, write different header and footer blocks and then publish them on your site (which takes time) you can check the WSO of a fellow warrior (Oz aka SMS). He released a wordpress plugin some times ago that does exactly that. I don't have the exact url but with a search in the WSO section you should find it easily. The plugin is called Wordpress Easy Content (WPEC) Hope you liked this short tutorial, if you have any question don’t hesitate to ask. V2 UPDATE 2011/01/08 The "Related Searches" option has disappeared from the Google side bar for a few days now... Don't let this stop you, there are many other ways to find related topics by using Google. I have posted one of those methods here. UPDATE 2011/01/11 If you want to monetize your sites with adsense make sure to only use unique content as stated by MarkTX in this post. Else you could seriously get banned from the Adsense program. |
| 5 Unique VIDEOS + Articles = $12 ? Watch Samples Here! - Native English Speakers. Super High Quality. Video Marketing Has Never Been Easier... | |
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| | #2 |
| HyperActive Warrior War Room Member Join Date: Jul 2008
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Very nice tutorial...keep it up buddy. Will waiting your next free quality guide like this ![]() Thanks added |
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| | #3 |
| HyperActive Warrior War Room Member Join Date: Apr 2007 Location: Seattle, WA
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Vitavee, That is a fantastic tutorial! Honestly...people are so busy looking for the next big thing, that they forget the basics. I too have WPEasyContent...it is possibly my favorite tool of 2010. 1) What I like to do is make my good original posts into pages. I make 4-5 really high quality original articles and make them highly visible in the sidebar. 2) I make my Wordpress landing page, a page, not post. 3) Then I have a blog in the backend and I create hundreds of posts with WPEC...that drip out 2-3 per day. My goal is to get people to click over to one of the 5 high-quality articles in the sidebar, which presell a product. On some sites I will have an opt-in form at the top of the sidebar. Great recommendation....WPEC is a sweet tool! -Rusty |
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| | #4 |
| Active Warrior Join Date: Aug 2010 Location: Europe
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Thank you also from me for such a nice tutorial. And no matter that you are saying that this article is not specific about KW research I think that there are quite important tips which includes KW research. When it comes to KW research and choosing them I'm always get a little confused, because I am consider myself just a beginner in Internet marketing, and I do not know a lot of things yet. |
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| | #5 | ||
| French Warrior War Room Member Join Date: Sep 2006 Location: Paris, France
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| Quote:
![]() Quote:
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| 5 Unique VIDEOS + Articles = $12 ? Watch Samples Here! - Native English Speakers. Super High Quality. Video Marketing Has Never Been Easier... | |||
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| | #6 | |
| French Warrior War Room Member Join Date: Sep 2006 Location: Paris, France
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| Quote:
Shane's a good guy, he treats his subscribers very well. | |
| 5 Unique VIDEOS + Articles = $12 ? Watch Samples Here! - Native English Speakers. Super High Quality. Video Marketing Has Never Been Easier... | ||
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| | #7 |
| HyperActive Warrior Join Date: Oct 2003 Location: , , .
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Hello Vitavee, You make it so clear and easy, this is super. I should take a look at the Wordpress Easy Content plugin too. I hope you'll reveal some of your own traffic tips... Thanks very much! A.Supaat |
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| | #8 |
| Active Warrior War Room Member Join Date: Dec 2010
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Nice write-up. Thanks for putting this out there and although you say this isn't a keyword research post, you do include some good information on keyword research. I also like the google wonder wheel to find related search terms
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| | #9 |
| Active Warrior Join Date: Dec 2010 Location: Toronto, Canada
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This is great!!! Thank you !!! |
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| | #10 | ||
| French Warrior War Room Member Join Date: Sep 2006 Location: Paris, France
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I just checked the WSO thread ([CLOSED!!]Introducing FREEMIUM CONTENT: Who Wants To Get To Page One Of GOOGLE In 2 Weeks???) and it's now closed unfortunately. So I think the only way to get it is via the official site. Quote:
I said it wasn't keyword research because I didn't show how to find high search volume keywords with low competition. | ||
| 5 Unique VIDEOS + Articles = $12 ? Watch Samples Here! - Native English Speakers. Super High Quality. Video Marketing Has Never Been Easier... | |||
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| | #11 |
| ArticlesForAffiliates.com War Room Member Join Date: Feb 2009 Location: Wetherby, England
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Hi Vitavee Wow, what a great tutorial. I am sure you could easily have sold this as a quick report, so thank you very much. As you have made the effort to share this, I have just PM'ed the wso guy you mentioned to ask him if we can still get the WP tool. He may even see this post himself? I will post his reply when it comes. Anyway thanks again for sharing Ian |
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| | #12 |
| HyperActive Warrior War Room Member Join Date: Aug 2009 Location: UK
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I don't understand why you would think that this is classed as unique (or acceptably unique) content? Why does writing an introduction and recap change things? It's still the same content at the end of the day and is probably published on lots of different places, plus you've got outgoing links stealing your traffic. I have seen this plugin and thought this very thing at the time - this is not a good long term strategy to me. The main part of getting any site to rank is in the back link building and if you are going to go to the expense/ effort of back linking (which is considerable) then I would want my content to be problem free. Google is always going to alter it's algorithm to eliminate dupe content and so you run the risk of doing all that work and then things crashing down around you. Think about it, does this really make sense? Your just copying a huge authoritative article directory - why would you do that? |
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| | #13 |
| HyperActive Warrior Join Date: Dec 2010
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Very Clear , Interesting topic and this is needed i guess ! Well done , attaching pictures with it was helpful |
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| | #14 | |||
| French Warrior War Room Member Join Date: Sep 2006 Location: Paris, France
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"In this short tutorial we’re going to see how to build a powerful niche website that Google loves" Keep the quotes ![]() You will understand why adding headers / footers make the content somewhat unique for the search engines. Quote:
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| 5 Unique VIDEOS + Articles = $12 ? Watch Samples Here! - Native English Speakers. Super High Quality. Video Marketing Has Never Been Easier... | ||||
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| | #15 |
| HyperActive Warrior War Room Member Join Date: Aug 2009 Location: UK
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Would you like to elaborate? I see 2 indexed pages containing that text the rest are in the supplemental results. I just think this is a short sighted view when investing so much into back linking the site. It's just spam |
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| | #16 | |
| French Warrior War Room Member Join Date: Sep 2006 Location: Paris, France
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The differences between the 2 pages? 1/ On my forum there is a kind of footer (the replies from the other members) 2/ On the other site he added a header. This is enough for Google to treat those 2 pages as unique content. Now this same tutorial that I have posted here on the warriorforum (this exact page) will soon be in the main index too because of the comments from the other warriors. This creates a new footer so this page will be different from the page on my forum and from the page of the other webmaster who stole my content. | |
| 5 Unique VIDEOS + Articles = $12 ? Watch Samples Here! - Native English Speakers. Super High Quality. Video Marketing Has Never Been Easier... | ||
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| | #17 |
| French Warrior War Room Member Join Date: Sep 2006 Location: Paris, France
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In addition to the above... I just checked and now Google has indexed this page (the warriorforum version of my Tutorial) in its main index. Only difference with the page on my forum? The footer |
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| | #18 | |
| HyperActive Warrior War Room Member Join Date: Jan 2010
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But maybe I'm still missing something. Peace | |
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| | #19 |
| HyperActive Warrior War Room Member Join Date: Oct 2010
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Hello and Happy New Year! Thank you for taking the time to post such a useful thread. I am still a newbie and this is very much appreciated |
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| | #20 |
| Active Warrior War Room Member Join Date: May 2010
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Is it possible to purchase the platinum then later if the plugin is liked, upgrade to the higher end package?
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| | #21 | |
| French Warrior War Room Member Join Date: Sep 2006 Location: Paris, France
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| 5 Unique VIDEOS + Articles = $12 ? Watch Samples Here! - Native English Speakers. Super High Quality. Video Marketing Has Never Been Easier... | ||
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| | #22 |
| Warrior Member Join Date: Jan 2011 Location: Dallas, Tx
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Beautiful tutorial, You can never go wrong with screen shots . They are so easy to take in.So when you write relevant pages on the themes you chose for example the keyword above. (bowling balls) Bowling shoes:
And lastly what domain name would you use? this is all theoretical of course. (taking in account that bowlingballs.com and anything close would already be taken) thank you again for the info. |
| About time i signed up.. | |
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| | #23 |
| ArticlesForAffiliates.com War Room Member Join Date: Feb 2009 Location: Wetherby, England
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I have just had a reply from the WP wso guy and he has an offer on right now. Not sure if I am allowed to post the link here (no I am NOT an affiliate), so I will send him this thread and ask him to drop in. Ian |
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| | #24 |
| Can Content be Addictive? War Room Member Join Date: Nov 2008 Location: UK
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Hi Ian, Thanks for alerting me about this thread and inviting me to post here. I hope I am welcome by Vita and the rest. ![]() I am Oz the creator of WPEasyContent. Unfortunately, I don't think I am allowed to post a link to my product even though I've been invited to do so... and I'd rather err on the side of caution. If you look around, I'm sure you'll find a link. And I don't want to get into any debate about Duplicate Content. I've said all that needs to be said in my GVMC report, and my mate Russ helped me make a series of videos that address the practicalities of Duplicate Content and how WPEasyContent leverages this to tremendous effect. You'll have to optin to watch the videos... again the link to the Squeeze Page shouldn't be that hard to find. HAPPY NEW YEAR, everyone! ![]() |
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| | #25 |
| In search of knowledge Join Date: Aug 2010 Location: N. Ireland, the Golfing capital of the world
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| | #26 |
| Active Warrior War Room Member Join Date: Jun 2007 Location: , , .
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This post is exactly what makes this place so good. Guys and girls throwing out good free advice and information. I am a bit past this now but for the people just setting out on the journey this is invaluable.
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| | #27 |
| HyperActive Warrior War Room Member Join Date: Sep 2005 Location: India
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very useful guide for newbies. thanks for sharing
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| | #28 |
| Active Warrior War Room Member Join Date: Dec 2008 Location: Dublin, Ireland.
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Nice report... It's plain and simple and easy to work on. However, it's up to each individual to apply it on a daily basis... and I think that's where most people fall down. * Pick one niche and stick to that. Don't wander off * Follow the plan as laid out in this report * Stick with it... even when you don't feel like it * Don't be afraid to make mistakes * Learn from your mistakes * When you make some money, use it to outsource some tasks * And don't be afraid to try new things within your niche Hope this helps:-) |
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| | #29 | |
| Advanced Warrior Join Date: Oct 2008 Location: West Sussex, UK
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Hi there Vitavee. Thanks for taking the time to put this together. Whether I use Google.com or Google.co.uk, the option of "Related searches" isn't offered -- only "Wonder Wheel" and "Timeline". I do get some Related Searches at the bottom of my results page, but there's only two columns of suggestions -- not as many as in your screen-shot. ![]() Quote:
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| | #30 |
| HyperActive Warrior Join Date: Dec 2010
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I must say when I first saw your title "TUTORIAL - Here is How To Build a Website Easily (With Screenshots)" I was skeptical at first to read it at all because I said to myself. "who don't know how to make a website" But after reading it all I can say is wow!!! is as if I went to a seminar on how to make a website. It was very vivid instructive and clear. Once again thanks a million time for the free tutorial. |
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| | #31 | ||||
| French Warrior War Room Member Join Date: Sep 2006 Location: Paris, France
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Quote:
![]() Quote:
![]() Quote:
TUTORIAL With Screenshots: Here is How To Build Sites That Google LOOOOVEs! Hopefully this thread will get a little bit more attention now | ||||
| 5 Unique VIDEOS + Articles = $12 ? Watch Samples Here! - Native English Speakers. Super High Quality. Video Marketing Has Never Been Easier... | |||||
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| | #32 |
| Advanced Warrior War Room Member Join Date: Dec 2010
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Thats a very good tutorial. Thanks. It is important for newbies to understand the basic concepts and you have explained it very well.
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| | #33 |
| Active Warrior Join Date: Jan 2011
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This is extremely useful info, thanks a mil!
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| | #34 |
| Stop Feeding Me Crap War Room Member Join Date: Aug 2009 Location: Hawaii
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| | #35 |
| Advanced Warrior Join Date: Oct 2008 Location: West Sussex, UK
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| | #36 | |
| Stop Feeding Me Crap War Room Member Join Date: Aug 2009 Location: Hawaii
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Does it have to do with location? For those who can see this, where are you located? Maybe if we use that, we could see the results. | |
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| | #37 |
| Warrior Member Join Date: Jan 2011 Location: Dallas, Tx
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I actually followed the same directions you guys did above, and i found nothing as well. I am in the US. But it seems that the related searches are automatically placed at the bottom of the search page, whether you have instant search on or off.
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| About time i signed up.. | |
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| | #38 |
| Advanced Warrior Join Date: Oct 2008 Location: West Sussex, UK
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Hi PSC. Vitavee's in Paris (France, not Texas ) but the link he/she gives in the OP is for Google.com. I've used that link, but am still not offered the "Related Searches" link.Vitavee's screengrabs prove that this link is available -- I just don't know how to make it appear... |
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| | #39 | |
| Advanced Warrior Join Date: Oct 2008 Location: West Sussex, UK
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![]() EDIT: It seems that we are not alone here... http://www.google.com/support/forum/...620fc0ad&hl=en | |
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| | #40 |
| Jennifer War Room Member Join Date: Sep 2010 Location: New England
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Works for me! Great tutorial, every newbie should make this their required reading!
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| | #41 |
| HyperActive Warrior War Room Member Join Date: Nov 2008
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After all this time, I am still amazed at the time people take to share such helpful information with others. This forum has taught me more than I ever believed I could learn about IM! ![]() It is easy to forget about all of those great "side" tools that Google gives us. Sometimes when I get stuck, the Wonder Wheel can push me in the right direction. I had never really paid much attention to turning "instant" ON and OFF. Makes sense. Thanks for the nice share!!! |
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| | #42 |
| HyperActive Warrior War Room Member Join Date: Nov 2008
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GREAT EXPLANATION... I HAVE BOUGHT WSO WITH LESS INFORMATION THAT YOU HAVE PROVIDE IT .....BUT THIS INFORMATION ROCKS....THANKS SO MUCH
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| | #43 | |
| copy and paste geek War Room Member Join Date: Jan 2005 Location: Calgary
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Sometimes the outgoing links problem can be minimized. I found a couple of good articles lately that related to sites I have. One was written by someone with a serious health problem and fit in really nicely with a page I wanted to put up. His resource box, which I always keep intact, linked to his cordless drill site Another that I used was an English article on an English article directory, but the author's resource box linked to his French site, and the resource box even mentioned that it covered the topic in French. Not a lot of link leakage in either of those cases, I'd expect. Some of the hobby writers post some of the better articles but they aren't focused on seo, traffic, etc. | |
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| | #44 | |
| Active Warrior War Room Member Join Date: May 2010
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| | #45 |
| Residual Income Earner War Room Member Join Date: Jun 2010 Location: Southeast United States
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Yeah the related searches is not offered for me either. Maybe use the wonder wheel?
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| | #46 |
| Active Warrior Join Date: Aug 2010 Location: Europe
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I can just say that yesterday Related searches was available for me, but today they are not anymore. So probably there have been made very recent changes in Google. Still that is strange that for some people that is still available. I just looked at that Wonder wheel, in fact that also looks good. Maybe we really can use this instead of related searches which are no longer available in that way like they were just yesterday? |
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| | #47 |
| Focused Warrior War Room Member Join Date: Dec 2010 Location: Nebraska, USA
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Computer Girl - I know, I tried this out either yesterday or the day before and it worked well. Now, even the related search thing at the bottom doesn't give the same info for bowling balls as the original "related search" tool. Then again, my google toolbar has also gone wonky the last day or two. Maybe they are throwing things against the walls over at Google and it'll be a while before things settle down. I do hope they bring it back, or something similar. Wonder Wheel looks like the next best substitute so far. May need to dig into that more. I still really like his technique and think you could use it in whatever way you find multiple results that relate to your main keyword. They way he used it for organizing a large report or ebook is just great. We make that kind of stuff too hard, and this general method follows exactly what Google is putting out! |
| Last edited by ELK; 01-05-2011 at 12:26 PM. Reason: add another thought | |
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| | #48 |
| Focused Warrior War Room Member Join Date: Dec 2010 Location: Nebraska, USA
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This problem actually reminds me of something I tried when that "instant" thing first showed up. I took my main keyword and then typed "a" as if I was going to write another word. The top results starting with that letter then showed up. For example, with bowling balls I just tried "bowling a" and I got alleys and alone. For "bowling b" I got balls, bags, ball reviews. Some letters are going to produce more than others, but I wouldn't have thought about "bowling movies" until I did "bowling m"!! So while this may take a little longer, I think this can still give some good unexpected related searches. You could probably get lost in this for a while, which is maybe what you need to do if you are going to dig for really unique google-loved search terms. I mean, it's giving them right to you. The only problem is that I don't think you can have the "instant" part fill in things *before* your search term. That cuts down your options, unless you manually move some things around. If anyone figures that out, I'd like to know. |
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| | #49 |
| Elizabeth War Room Member Join Date: Aug 2008 Location: USA
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Fantastic thread! I love this technique. Related searches was not available for me either. Wonderwheel seems to work in the same way.
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| | #50 |
| Active Warrior Join Date: Aug 2010 Location: Europe
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@ELK Of course, there are other tools/methods that we can use, if this really will not be available anymore. But I think that maybe it will be back, I used link from yesterday searches in which I know that I used related searches and I got result in Google: The search option you have selected is currently unavailable. I think this could mean that it will be back! |
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