Is Google adwords or Google Analytics Reports more accurate?

[MKTaddicts]

I am having a huge discrepancy on the two reports. Which one should I rely on?

It is affecting my budget a lot.....

[Mamun_R]

Originally Posted by MKTaddicts

I am having a huge discrepancy on the two reports. Which one should I rely on?

It is affecting my budget a lot.....

If it is affecting your budgets, then rely on your AW report. In the end money is what matters

Have you set up appropriate tracking, funnels etc?

[MKTaddicts]

Originally Posted by Mamun_R

If it is affecting your budgets, then rely on your AW report. In the end money is what matters

Have you set up appropriate tracking, funnels etc?

I am seeing more conversions being tracked by adwords, so if i am relying on AW, I will spend more money?

[auradev]

How big a discrepancy is there? Like one says 40 conversions and the other says 44, which would be 10% or is it worse?

I've found 10% to be normal.

Also, its advertising and in any advertising there is going to be what I call "scattered data". If its a reasonable number then live with it and be thankful you don't advertise something online that must be transacted offline. That is truly a tracking nightmare.

[MKTaddicts]

Originally Posted by auradev

How big a discrepancy is there? Like one says 40 conversions and the other says 44, which would be 10% or is it worse?

I've found 10% to be normal.

Also, its advertising and in any advertising there is going to be what I call "scattered data". If its a reasonable number then live with it and be thankful you don't advertise something online that must be transacted offline. That is truly a tracking nightmare.

Well, it's like 60%, so that's serious. I totally understand of 10% to 15% discrepancy is very normal even though both are from Google.

I always don't find the GA number is that accurate, plus they don't record the after transactions. I am thinking that their report doesn't update if conversions happened after a few days. Could this be the reason of discrepancy?