Question on Broad Match in Adwords

LegionNate · 01-10-2011, 03:26 PM

I think I'm a bit confused on broad match. Let's say I were bidding on the term: Farmers Private (as in insurance), I seem to be getting clicks for terms that are long, but only contain the word 'private' and not 'farmers'. So I get clicks like 'private hospital scan'.

I was under the impression if I am bidding on a broad match term 'farmers private' that both of those words would have to be a part of the search in some way. Is that not the case?

flavius333 · 01-10-2011, 03:30 PM

I was under the impression that you should be getting clicks from people searching for
"so on Private and Farmers and so on".. this comes as a surprise to me too - what kind of software do you use for tracking ?

LegionNate · 01-10-2011, 03:34 PM

Well, good question. Because today is the first day of using broad match I can't get Adwords to show me the exact keywords that are being searched (it never works for me the day of, only for previous days). So I am taking a look at statcounter to see exactly what is being typed in. It's easy to match up because there have only been 8 clicks.

01-10-2011, 03:26 PM	#1
LegionNate HyperActive Warrior War Room Member Join Date: Oct 2007 Location: USA Posts: 269 Thanks: 105 Thanked 27 Times in 17 Posts	Question on Broad Match in Adwords I think I'm a bit confused on broad match. Let's say I were bidding on the term: Farmers Private (as in insurance), I seem to be getting clicks for terms that are long, but only contain the word 'private' and not 'farmers'. So I get clicks like 'private hospital scan'. I was under the impression if I am bidding on a broad match term 'farmers private' that both of those words would have to be a part of the search in some way. Is that not the case?
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01-10-2011, 03:30 PM	#2
flavius333 Forever Internet Marketer War Room Member Join Date: Mar 2007 Location: OF, Nowhere, Middle.. Posts: 315 Thanks: 4 Thanked 35 Times in 13 Posts Social Networking Contact Info	Re: Question on Broad Match in Adwords I was under the impression that you should be getting clicks from people searching for "so on Private and Farmers and so on".. this comes as a surprise to me too - what kind of software do you use for tracking ?
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01-10-2011, 03:34 PM	#3
LegionNate HyperActive Warrior War Room Member Join Date: Oct 2007 Location: USA Posts: 269 Thanks: 105 Thanked 27 Times in 17 Posts	Re: Question on Broad Match in Adwords Well, good question. Because today is the first day of using broad match I can't get Adwords to show me the exact keywords that are being searched (it never works for me the day of, only for previous days). So I am taking a look at statcounter to see exactly what is being typed in. It's easy to match up because there have only been 8 clicks.
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