SEO Analysis Tools - Does "No" In Description Means It Does Not Exist?

[Boris_yo]

Let's take for example tools like Traffic Travis and Market Samurai. When you analyze top 10 - 20 results and look at the description and see "No" in some results, does that mean webpage doesn't have keyword in description or description meta tag does not exist?

When i see "No" in description meta tag, i assume that webpage is not optimized for keyword. But what if SEO tools try to tell me that there is no description meta tag found on page? That would mean that search bot will assign automatically snippet of content containing relevant searcher's query (let's assume content is optimized for it) to webpage in SERPs and i would even not know that description of that webpage is already optimized for keyword.

[Bingo123]

Yes If I understand your post correctly, that means it doesn't have they keyword in that field. It will be in green. This isn't always a bad thing for sites. I've seen lots of sites ranking on the first page of google without keywords in the url, title, heading and description. What they probably have then is a high pr backlinks. If they are green though, I will usually look into this more, because you will have a good chance to outrank them if you can also build some good backlinks.

[craigcdz]

ofcourse the "No" means there is no meta in that web page. i think there is no need to write no in meta if you have't defined them.

[Boris_yo]

But with no keyword in meta tag we still don't know if webpage has description meta tag or not. If it has and does not utilize keyword then great, but what if it doesn't have description meta tag? That would mean that Google adjusts description automatically in SERPs based on relevancy.