TUTORIAL (with Screenshots & Videos): How To Find Niches and Keywords For Top 10 Google Rankings

[Jeremy Wilson]

Important: This guide is made up of 3 separate posts as it was too big to fit in a single post (too many images) .

I suggest printing it out and reading it somewhere away from the computer so you can really concentrate and digest what I am about to reveal too you.

In short I lay bare the strategies I use to uncover and "steal" the work and success of other marketers.

In fact, after making a living full time online since 2004, I have finally come to realize that above all things involved with online marketing my real passion is reverse engineering and unraveling the businesses, techniques and strategies of other marketers...to the point of obsession :-)

My hope is that you come to better understand the power of using the hard work of others to more rapidly grow your business by letting them blaze the trails, make the mistakes and point you to profits.

Happy Spying!

Here Is A Link To A Printable Version Of This Guide

Micro Niche Espionage: A Complete Guide

Purpose of This Guide:

The purpose of this guide is to layout strategies for reverse engineering (spying on) websites and competitors in markets you want to enter for the purpose of achieve top 10 rankings in Google.

I will show you how to use a number of tools to reduce the time effort and risk it takes to successfully and profitably enter a new market.


Who Is This Guide For?

This guide is primarily for those planning to use Adsense to monetize their sites but really anyone who wants to build niche content sites can use these tools, techniques and strategies regardless of how you plan to monetize your site.


What Is Micro Niche Espionage?

Micro Niche Espionage is the art of uncovering potentially profitable niche markets using various tools and techniques to spy or reverse engineer the competition.

But what is a micro niche?

A "micro niche" is a niche within a niche. Confused? :-) Here is an example using the "golf" market.



Golf --> Improve Golf Swing --> improve iron game --> master the sand wedge



See how as you go from left to right the topic gets more and more specific?

The deeper you dig into a market, you begin to uncover super targeted niches where people are hungry for any information or product they can get on the topic.

So in the example above, I would say the two micro niches are "Improving Your Iron Game" and "Master The Sand Wedge"

You don't always have to dig so deep into a market to find a micro niche. The golf market is MASSIVE so there are dozens and dozens of niches and micro niches to uncover in that market alone. But there are many entire markets that are simple micro niches and nothing else.

Perhaps an even better definition of a micro niche is:


A very specific product service or information that appeals to a very specific group of people.


(For instance, from the golf example, there are a certain number of people obsessed with improving their iron game but an even more targeted and passionate group of people that will consume any and all information about improving their golf game by mastering the sand wedge.)

Hopefully you're with me so far. (Don't worry if you're not. We have a long way to go.)



How To Find A Micro Niche:

This is the point in most guides and courses where people will tell you to fire up the trusty Google Keyword Tool and look for keywords with a certain number of search counts, costs per click, advertiser competition , etc.

Don't get me wrong, those things are important and I am certainly a fan of Google's Keyword Tool and we'll even get into those things a bit later on but that is not where I want you to start.

This is a guide about Micro Niche Espionage which means we want to take advantage of all the people that have come before us and left these huge trails of data for us to follow.

Think of a hunter tracking his prey.

A hunter doesn't go wandering aimlessly through the woods hoping to stumble upon the animal he is tracking. Instead, they carefully follow the signs and tracks left behind to locate their prey. (actually, if I'm being perfectly honest, a lot of hunters will somehow lure their prey to them so this hunting analogy want hold up to you hunters out there but I'm trying to make a point so please bare with me :-))

The same thing holds true for market research. We need to start by following the trail left by those that have come before us and entered markets successfully.



The Tracks To Look For First:

The ultimate goal (if you plan on promoting your site using SEO) when entering a market is to get to the top of Google and drive as much targeted traffic to our sites hoping people will buy something from us directly, through an affiliate offer or a click on an Adsense ad.

For this reason, it's important to begin the research process by finding out which keywords existing sites already rank for.

But to get ideas for a market/niche to enter you can't just research the rankings of any old site. You want to research the rankings of sites that rank for a lot of keywords in many different markets.

Sites that rank for many different keywords in thousands of different markets are what I like to call Rank Magnets.



What Are Rank Magnets?

Rank Magnets are sites that Google likes to rank for all kinds of keywords in hundreds and even thousands of different markets. They primarily rank for mid to long tail keywords which is even better since micro niches often fall under these kinds of keywords.

Rank Magnets typically fall into four categories of web sites:

1) Article Directories (ezinearticles.com)
2) Web 2.0 Sites (hubages, squidoo)
3) Q&A Sites (ehow.com, wiki.answers.com)
4 Document Sharing Sites (docstoc.com scribd.com)


What these kinds of sites all share in common is that they rank for thousands upon thousands of keywords in just about any market you can think of especially for the more specialized and targeted keywords that make up micro niches.

These sites are not only helpful because discovering which keywords they rank for is a great way to get ideas for niches to build sites around but also because it is how these sites are able to rank that makes them an even more important tool for market research.

Rank Magnets typical have a lot of site authority (influence and trust) in Google's eyes which is why they are able to rank for so many different keywords. Taken as a whole these sites are massive and very hard to overtake in terms of site authority and ranking power.

But while these sites as a whole carry a lot of ranking power they have very little topic or niche specific ranking power.

As an example, EzineArticles.com is by far the largest and highest authority article directory. It has taken years to accomplish this and it takes a team of people working to improve, maintain, and grow the site.

To try and take on EzineArticles.com to become the biggest article directory would take a whole lot of time and money.

But EzineArticles.com is not an authority on most of the niches their articles talk about. They are not an authority on the golf market or the diet, dating, software or home mortgage markets. Pretty much any market you can think of they are not an authority on.

What this means to you is that even though a page from EzineArticles.com may rank in the top 10 or 20 in Google, it does not mean you cannot outrank them for that specific keyword or niche.
In fact it actually means the opposite.

The presence of a Rank Magnet in the Top 10 of Google represents a very good opportunity to achieve the same or better rankings.
If you build an entire site around a few closely related keywords, then that itty bitty site can have more authority or ranking power for those keywords than an huge behemoth of a site like EzineArticles. This is possible because we are not competing against the entire EzineArticles.com site but just a single page on the site.

Here's how to use Rank Magnets for your market research.



Reverse Keyword Research:

With traditional keyword research, you typically need to have some kind of topic or idea in mind otherwise you don't know what to put in the keyword tool to get ides.

In fact, thinking of a topic or niche is one of the biggest hurdles I see beginners facing when first starting out. Until you get an idea where to start, a keyword tool is pretty much useless

That's why using Ranking Magnets and performing reverse keyword research on them is so helpful and simple.

Here's the idea behind reverse keyword research.

Instead of starting with an idea and finding keywords you might be able to rank for, we take existing sites already ranking well in Google that we have a very good chance of outranking (Rank Magnets) and find the keywords that they are already ranking for.

This is an in credibly powerful concept and one I want you to think about for a minute.

Most of the research and keyword advice you read is all about finding certain kinds of keywords (certain search volume, cost per click, competition, etc) that you might have a better chance of ranking for. But even with the best metrics and formulas there is still no proof that those keywords will indeed rank well in Google for the kind of sites you want to build (micro niche sites).

There is still some risk vs. reward at play here but I think there is more reward than risk compared to other keyword research methods.



Here's How It Works:

For reverse keyword research, you need to start with one of the many keyword spy tools that are available like Keyword Spy, SpyFu and SEMRush.

These tools all offer pretty much the same features and functionality. My personal preference is SEMRush.com because it seems they update their data more often than the others and they gave a few more search options that allow you to dig into their data more efficiently.

If you are strictly interested in the total number of keywords available, KeywordSpy has the biggest database, then SEMRush, followed by SpyFu.

To keep things consistent, I will be using SEMRush.com throughout this guide but you can use any of the other services out there to accomplish the same thing.

Kicking things off we will look at the keywords ezinearticles.com currently ranks for in the top 20 results in Google. To do this, simply input the domain of the Rank Magnet you want to research (in this case ezineartilces.com) in the search box and hit "search"

Below is a screenshot of the entire results window showing a summary of all of the information available about EzineArticles.com.. A lot of information here but we are only interested in the area highlighted which is the organic keywords report listing the keywords EzineArticles.com ranks for in the top 20 Google results.

Here's a closer look of this part of the page reveals that SEMRush has found 1.3 million keywords ranking in the top 20 in Google

Pulling up the full organic keywords report allows you to more easily browse the list of keywords EzineArticles.com ranks for:

In the image above, I have sorted the results to list all of the pages ezinearticles.com currently ranks #1 for first.

At this point, it is simply a matter of looking for keywords that look like promising candidates to build a micro niche site around. To find these keywords I follow a few simple guidelines.
Each keyword must have:

1) At least 1000 Local Exact Match searches a month according to Google's keyword tool
2) A cost per click (CPC) of at least $.75 ( a lot more on this later)
3) "Medium" advertiser competition or higher.


For a more in depth overview explaining this keyword research technique in detail, watch the video below:

YouTube - Reverse Keyword Research

After going through the steps outlined in the video using the 4 keyword criteria above, I settled on these 6 keywords that are showing some promise:

Before we verify the data for these keywords and eliminate the losers, I wan to show you how you can identify ranking magnets that are losing, gaining or maintaining favor with Google.



Finding Ranking Magnets That Google Loves:
The whole idea behind Rank Magnets is they get a lot of their pages ranked high in Google.

EzineArticles.com is one of the best examples of a Rank Magnet.
A lot of people already know this and use EzineArticles.com to find markets and reverse engineer the competition but what if for some reason EzineArticles.com begins losing its influence with Google or there was some new up and coming site that Google was fond of?Wouldn't it be great to spot this before everyone else?

You would have a head start on mining keywords and finding markets from a new data source before others catch on (and they will...it just a matter of time so do what you can to stay ahead!)

Once again, SEMRush.com provides a way to monitor this kind of trend.

For every site in their index, SEMRush provides several trend/performance charts you can use to spot sites that are gaining or losing rankings in Google. They provide an easy to use tool to build these charts for any site you can think of. The tool can be accessed here

Using the tool is pretty self-explanatory.
You enter the domain you are interested in and select the type of graph you want. So instead of showing step by step how to build the charts let's jump in with a few examples.

The only chart we are concerned with is the "Num of Keywords" (number of keywords) chart.

Here's the chart for EzineArticles.com


EzineArticles.com Num Of Keywords:

While it looks pretty basic this chart is actually very informative.From about March 2010 through September 2010 there appears to have been a slight increase in the number of keywords ranking in the top 20 of Google.
As it turns out, the "slight increase" in the number of keywords over the past few months is actually an increase of more than 336,000 pages!

If you mouse over a data point when using SEMRush's graphing tool, it will give you the value for that time period. So in the image above there were 978,037 keywords ranking in the top 20 in April which rose to 1,314,596 pages in October!

Not only is this impressive but also important because SEMRush's database of keywords is more or less very consistent from month to month.

This means they are checking the data for the same keywords with each update to their database and if a site shows a steady increase in the number of keywords present in Google you have a pretty good idea that the site is on the rise in terms of grabbing rankings in Google. (ie keywords they didn't rank for last month they rank for the next month)

From this chart we can see that EzineArticles.com is a consistent and reliable Ranking Magnet on the rise.

Let's see what a Ranking Magnet in decline looks like.



DocStoc.com Num of Keywords:

Here we see the trend chart for the document sharing site Docstoc.com.

For the first part of 2010, DocStoc was definitely a site on the rise in terms of the number of keywords ranking in the top 20 in Google but sometime in mid April, the number of pages took a huge hit for some reason.

Possible reasons are that Google picked up on some sort of spamming technique that people were using to get rankings through DocStoc and nuked the site or DocStoc themselves started nuking spam accounts or enforcing stronger editorial standards for submitting documents to the site.

Either way, the site isn't ranking as well or as easily as it used to. It ranked for 577,000 fewer pages in Sep 2010 than in April 2010 (833,669 pages in April vs. 256,148 pages in Sep)

At this point, DocStoc is still a Rank Magnet (SEMRush has them ranking for more than 250,000 keywords) but it is a far cry for the over 800,000 they were once ranking for so while it is still a good place to find ideas for markets and keywords but it would not be a site that would see a steady influx of new keywords and ideas like you could expect with EzineArticles.com

As a final example, here's another site on the rise:


Scribd.com Num of Keywords:

From April - Sept 2010 the number of keywords Scribd.com ranks for increased by 271k pages. So while competing document sharing site DocStoc.com took a dive, Scribd, has steadily been grabbing more and more Google rankings.

This is a simple technique for spotting sites on the rise that can be a source of more and more keyword and market ideas.

Here is a list of some other ranking magnets you may want to monitor in no particular order:


squidoo.com
hubpages.com
weebly.com
wetpaint.com
43things.com,
zimbio.com,
eHow.com
wikihow.com
wiki.answers.com
answers.yahoo.com
xomba.com
associatedcontent.com
answers.com
articlesbase.com
goarticles.com
infobarrel.com
ezinearticles.com
docstoc.com
scribd.com
buzzle.com
helium.com
articlesnatch.com
suite101.com



Now back to our regular programming....

[Jeremy Wilson]

Verifying Keyword Data:

After initial research outlined above, I settled on 6 keywords as promising candidates for a micro niche site. Here they are once again.

Now that we have our keywords, it is time to verify the keyword data reported by SEMRush.



This is important for a couple reasons.


First, SEMRush's data is not real-time, typically it is about 30 days old from the last time the keyword data was collected.
Second, they do not report the local exact match numbers in their keyword data from Google's Keyword Tool and I prefer to use that number to assess a keywords potential.

All you want to do is to verify the search numbers, advertiser competition and cost per click counts using Google's keyword tool.

Up until a couple weeks ago, this was pretty simple but as they always do Google has thrown a wrinkle into things by updating their keyword tool.

The new keyword tool shows very different data than their old one (which is where at the time I'm writing this, SEMRush got their keyword data...I'm sure in time they will update their database to use the new Google keyword tool but until then we have to do a little more digging and analyzing)

So with this in mind here are the 3 things to look for when verifying keyword data:


1) Local Exact Match Search Volume at least 1000 searches/month
2) Advertiser Competition Average or higher
3) Cost per Click at least $.50



Now, before continuing, it's time to go ahead and get something out of the way.

The criteria I outlined above are simply suggestions based on my own experience and general sentiment of others in the area of micro niche marketing.

You can disagree with, complain about, twist, tweak and experiment with any conceivable variation of the 3 criteria above to your hearts content. I'm just trying to give a starting point for your research not saying this is the only way to do things :-)

With that out of the way, let's get analyzing.

Here is a screenshot of the results generated by Google's Keyword Tool. I have highlighted 4 sections to pay particular attention to and describe then in detail below.

1) Keyword Search Box: I simply inserted the 6 keywords I wanted to verify. This speeds things up a bit so I don't need to do a separate search for each keyword.

2) Under Advanced Options: Select the option "Ideas containing my search terms" so that only keywords containing the keyword phrases in the search box will be shown. This helps eliminate a lot of extra terms and noise that we are not worried about right now.

3) Match Types: Make sure "exact" match is selected. This will give the search count for just the keywords we have entered and not include searches for related or similar terms that can inflate search numbers. For example if the default option of "broad" match was selected. the search volume for "hoodia patch" could contain the search numbers for other phrases like "hoodia patch review" or "discount hoodia patch". By selecting the "exact" match option only search volume for "hoodia patch" and nothing else is returned.

4) Search Results: The results for the keywords in our list. Details include search volume, advertiser competition and CPC.


Remember we are looking for are keywords that have:

1) Local Exact Match Search Volume at least 1000 searches/month
2) Advertiser Competition Average or higher
3) Cost per Click at least $.50


Here's a closer look at the results of the search:

As you can see from the image above, 2 keywords definitely match all three criteria ("hoodia patch" and "folic acid benefits" and 1 keyword comes close ("mobility scooter insurance") and is still worth taking a closer look at. (remember how I said you should feel free to experiment with different criteria for your keywords? well, this is a great example which I explain in detail a bit later)

For now, the 3 keywords we will move forward with are:

The next step is to analyze the competition for the top 10 results in Google, but before we move onto that phase of things I think it is very important that we discuss something that has A LOT of false and misleading information floating around about it.

That is the estimated cost per click (CPC) for keywords.

I by no means have all the answers or even the best ones but I think there are many facts and details about CPC that are ignored in most advice involved around this topic, so let's get digging.




Cost Per Click Facts and Fictions:

No doubt you have seen ads for some sort of "top paying Adsense keywords" list that is "guaranteed" to explode you Adsense profits by targeting keywords with high cost per clicks.

Most of these lists are compiled by grabbing the CPC information from Google's keyword tool just like we did above in our own keyword analysis.

This is done for tens or hundreds of thousands of keywords. The keywords with the highest CPC are compiled into a huge list and then sold under the guise that if you build an Adsense site around these keywords you can receive $30/click or even more!

Sounds awesome, the problem is that they are completely inaccurate and in most cases useless!

Here's why:


1) The Google keyword tool is designed to give estimated cost per click information that advertisers might pay to get in the top 3 positions of Google's search results with an unlimited budget. Here it is straight from Google:

2) This data is for advertiser's ads showing up in Google Search Results....not the Content Network where many advertisers do not even show ads.


3) Advertisers pay a lot less per click on the Content Network than on the Search Network...28% less in fact. This according to a case study released by Google called: CPA Performance Trends on The Google Content Network

Here is a key conclusion excerpted from the report:

What this means is that advertisers pay a lot less on the content network. If an advertiser paid $1/click on the search network for a keyword that would mean on average they would pay about $0.72/per click on the Content Network!


4) Many advertisers that do pay extremely high cost per clicks on the search network simply do not advertise on the content network at all because conversions can be pretty poor. (Personally I think this is one of the biggest reasons that building a site around many super high paying keywords fail...there is simply not enough or any ad inventory for those keywords on the content network)


5) These keyword lists fail to take into account what Google keeps and what Google pays the Adsense publisher per click. Google has released information on how much they pay Adsense publishers and it amounts to 68% of the click cost.

Let's put all of this into perspective with an example.

We already figured out that if an advertiser pays $1/click on the Search Network that same click on average is worth 28% less on the Content Network or $0.72/click.

If someone clicks on that $0.72/click ad, Google pays the Adsense Publisher 68% of that or $0.49/click.

Suddenly that keyword that was said to be worth $1/click is worth about half that at $0.49/click.


6) Finally, Google takes into account all kinds of factors that can influence the final CPC for an ad on your site. They consider things like number of advertisers, maximum cost per clicks, quality score of the advertiser, landing page quality of the advertiser, past performance of the Adsense publisher's site, etc.


Needless to say, once we get to this point there is no possible way to accurately tell what the CPC will be for any given keyword.

In the end, from Google's perspective, it is all about trying to make the experience for the ADVERTISER better and not the publishers. It's tough to hear that without getting a bit worked up but Google knows that if they fail to get Advertisers interested and using the Content Network the entire Adsense side of their business makes less money.

I know this last point could be a bit confusing but Google has released two videos that try to shed light on the various factors that impact how much Adsense Publishers earn and I encourage you to check them out below.

YouTube - Introduction to the Ad Auction

YouTube - AdSense Smart Pricing

In summary, there is no true reliable way to get a very accurate CPC for any given keyword. The best we can do is make guestimates best on the things we do know.

We know that:

1) CPC on the Content Network is 28% less than the search network
2) Publishers get paid 68% of the CPC
3) The more advertiser competition for a keyword the better


We can use this information to create a very rough formula for figuring out the best possible CPC for a keyword.

CPC X CPC % on Content Network (72%) X Publisher Payout (68%) = Adsense Earning Per Click (AEPC)

For example:

$1 CPC x .72 x .68 = $0.49 AEPC


If your mind just glazed over when you got to the formula part, here's an even easier rule of thumb:


You can estimate that the MAXIMUM an Adsense Publisher will get paid for a keyword with average to high advertiser competition is about 50% of the CPC reported by Google's Keyword Tool.

Keep in mind this formula presents an absolutely perfect best case scenario of what the CPC could be. It doesn't take into account all of the other factors like number of advertisers, quality scores, landing page quality scores, site performance history etc. So CPC will likely be even less.

I know this section is pretty dense and full of technical stuff but I felt it was extremely important to include because I think keyword cost per click is one of the most confusing and frustrating aspects of Adsense and hopefully you have a better understanding of why things are often as clear as mud when it comes to CPC.

Now it's time to get back on track and analyze the competition in Google for our winning keywords.




Sizing Up The Competition:

For a long time the general rule of thumb when sizing up keyword competition in Google has involved using advanced search commands like "allintitle" "allinanchor" or simply checking out the number of competing pages by putting quotes ("") around a keyword to get the number of results in Google.

I think such metrics have some merit but I think relying on them to determine if a market is worth entering puts the focus in the wrong place for a couple reasons.

1) Using these metrics doesn't really tell you how competitive a market is. Sure there may be only 5000 competing pages for a keyword search in quotes but that tells us nothing about those 5000 sites.

A large chunk of them may be extremely well optimized with many SEO savvy marketers dominating the top ranks. While some other keyword with 200,000 competing pages for a keyword search in quotes could be full of low quality content sites with few experienced SEO's competing for that word.

So if you rely too heavily on that metric to gauge a market you will miss out on the keyword with 200,000 competing pages because the competition is too "high".


2) The second reason I personally don't' think it is wise to rely on these kinds of metrics alone is because you are not competing with the other 1000, 5000, or 20,000 pages.

The only competitors you care about are the top 10 sites on the first page of Google for the keyword search not in quotes because this is where all the traffic is and most people do not search with quotes around their searches.

Add to this the fact that roughly 95% of all search traffic for a keyword clicks on results from the first page of Google and it is all the more obvious that sizing up the competition on the first page is incredibly important.

Study By Chitika




Analyzing The Top 10 In Google:

Scoping out the keyword competition in the top 10 Google results can paint a pretty powerful picture of how competitive a keyword really is.

Some signs of a "ripe" keyword are:

1) The Presence of A Rank Magnet Site in the top 10
2) The presence of Adsense sites
3) 100 or fewer incoming links to each page (preferably 3-4 pages in the top 10)
4) How many site have the keyword phrase in the title (look for 3 or more sites without keyword in title)
5) Do any results have exact match domains (i.e. keyword.com)
6) Are any sites a year or less in age (not super important but if so all the better)
7) # sites with Page Rank of 1 or lower (look for 3 or more pages in the top 10 will PR 1 or less)


The presence of all 7 factors isn't necessary for a keyword to be a good candidate for building a micro niche site around but the more factors present in the top 10 the better.

The most important factors in my opinion are the first 3: presence of a Rank Magnet, Adsense Site, and at lest 3-4 pages in the top 10 with less than 100 links. Any of the others are just icing on the cake.

To make all of this a little easier to understand and visualize I have created a video for each of the 3 keywords we decided to further investigate.

Here are the keywords again:

****** Watch The Keyword Analysis Videos Below To Better Understand The Research Process******

YouTube - Micro Niche Analysis - Hoddia...

YouTube - Micro Niche Analysis - Hoodia...

YouTube - Micro Niche Analysis - Folic...

YouTube - Micro Niche Analysis - Mobility...

End of Part 2....Part 3 In Next Post

[Jeremy Wilson]

In case videos are not your thing, here is a very basic overview of the results of our competition analysis for each keyword matched against all 7 of the criteria listed above.

The two winning keywords, "hoodia patch" and "mobility scooter insurance" meet the criteria very well and match up the best.

While the results of the analysis for "folic acid benefits" look very good, what the table doesn't show but was discussed in the videos is that the results for this keyword contain a number of very well aged authority sites that might take a bit more work to overtake in the rankings. The keyword definitely has promise but in the end I decided against further researching this keyword.

You might be asking?

"What about "mobility scooter insurance" it has a very low amount of search traffic why did it get the green light?"

While this keyword doesn't get much search volume it's worth a second look because of the kinds of Adsense ads that are displayed on the sites ranking at the top of Google.

Here are a couple screenshot from the #1 and #2 sites for "mobility scooter insurance":

From the ads highlighted in the screenshots, I came up with some keywords that seem to represent the kinds of ads shown on these 2 sites and ran them through Google's Keyword Tool.

(Hint: I took keywords mainly from the ad titles/headlines because most Adwords advertisers try to put their keywords or closely related keywords to their products and services in the headline of their ads.)

As you can see in the image below, all of the keywords have very high CPC numbers. Obviously this is not what you will get paid but even taking into account all that was discussed earlier about CPC numbers, these are still some very attractive numbers that merit at least some further consideration.

In In the end, however, I would pass on the keyword "mobility scooter insurance" because building a site for a keyword with such low search volume in hopes of getting a few high priced clicks is a little too risky for me. Ranking for this keyword should not be extremely difficult but the payoff could be pretty minimal.



The Winner Is...

So after all the research and analysis. After all the spying and espionage, we are left with our "winning" keyword: "hoodia patch"

It It matches all of the criteria you want to look for in a keyword. It has decent search volume, advertiser competition, should bring a decent CPC and the first page Google competition looks like a worthwhile SEO battle.

I know this was a lot of material to take in and I assure you that it's not nearly as complicated or difficult as it may sound and look. (It takes a lot longer to explain this stuff in detail than to actual do it I promise!)

What's cool, though, is that now that we have a winning keyword, it makes other aspects of market research and site building much easier.



Bonus Section: Secondary Keywords:

Once you have your winning keyword, you can easily discover other keywords you might have a good chance ranking for, plus you can find other keywords to target in the same or related markets with just a bare minimum of additional "espionage"

For instance, take our wining keyword "hoodia patch".

If we take the pages that are ranked in the top 10 of Google and run them through SEMRush using their "URL Report" option we can see what other keywords we might be able to rank for.



Keywords For: 3 Reasons to Not Use the Hoodia Diet Patch

As you can see, this page ranks for 8 additional keywords besides our primary keyword "hoodia patch". If you target similar content and topics for your content, then you have a chance of ranking for similar keywords.

You can repeat this process for any of the pages ranking in the top 10.



Here is another example for our keyword:

Keywords For: Hoodia Patch Review



What's even cooler is that we can use this technique to find other keywords to build other micro niche sites around. In the examples above what you are shown are the keywords that the specific page in the top 10 of Google ranks for but what about the entire site?


Let's take our previous example from the weightlossproductsreview.com site and see what other keywords the entire site ranks for. To do this we run a "domain" report using SEMRush.

Keywords For Domain: weightlosspatchesreview.com




This site ranks for over 40 keywords in the top 20 of Google and this report let's us see the other kinds of keywords that they rank for which is perfect for generating new ideas.

In the screenshot above, I highlighted 2 potential keywords worth investigating ("slimming patches" and "weight loss patches").

The idea is that once you find one winning keyword, you can use it to find other keywords without the need of completing the entire Micro Niche Espionage research from the very beginning.

But not only can you find other keywords but you can find entirely new markets to explore as well.




Bonus Section 2: Find New Markets In One Click

The whole point of this process is to leverage the success of others that have come before you. So it stands to reason that if you find someone who has successfully entered one market, then chances are they have done the same thing in other markets.

This is insanely easy to find out with Adsense sites and the Adsense publisher ID.

The Adsense publisher ID is the unique number assigned to all Adsense publishers so Google can attribute clicks and impressions to the right publisher.

The Adsense publisher ID can be found in the source code of any web page displaying Adsense ads. Which you can find using Firefox (or following practically the same steps in any browser) by clicking on the "view" menu and then selecting "page source"

A new window will open displaying all the code used to make the web page. What you want to look for is the Adsense Publisher ID. It is a number like this:

pub-5301190123456789 (this is a made up code)

Once you have the Adsense Publisher ID. You can go to Spy On Web (SpyOnWeb.com Research Tool — You Can Disclose Websites With The Same Google Adsense Code, Google Analytics Code, Ip Address etc.) to find other sites owned by this Adsense publisher.

Simply enter the publisher ID in the search box and hit "search" (For this example I have blurred out the publisher ID to not reveal all of their sites.

You will get a page of results like this: (again, I have blurred out the specifics so as not to reveal all of their sites)

Boom! You now have 13 different sites, in all sorts of different markets to explore for Micro Niche site ideas! All you have to do is take the domains of each site and run them through SEMRush following the steps in Bonus Section #1 for how to locate keywords ranking for a domain.


Thanks For Reading!

Well, that about sums up everything I know about how to reverse engineer your competition!

I suggest printing this guide out and read through it a couple more times.

I'm confident if you use these strategies you will greatly increase your chances of building successful and profitable micro niche sites.


But also please please please keep this in mind:

These are some of the strategies I personally use but they are by no means the only way to do things. Just as there are thousands of us Warriors there are tons of different ways to do research, I just wanted to share with you my personal recipe.

What do you think and please to share some of your strategies :-)

[Wide]

Thats one **** huge post, guess I have to read it ^^

[paulgl]

I did not know there was anything illegal about making a website on anything
you want.

You should make websites first and foremost on a topic that you yourself
are semi-interested in, or can devote some time learning and creating some
good content.

Every niche can make money, but not every website will.

Paul

[scott g]

That is one HELLUVA detailed post! Teaching noobs to try and burn other Micro Niche/Adsense/Whatever sites Lol!

I'll admit it... I've bumped several Adsense sites back in my Adsense days. Super easy! If I did some keyword research and saw the competing, ranking sites for that keyword were other Adsense sites, that was like the golden check mark - YES! Ha!

Nothing illegal about it. How do you think Bill Gates got so rich?! Took someone else's idea, edited it, and POOF! The smart way IMO.

CHEERS!

[Jeremy Wilson]

Thanks guys!

Obviously the title of the post is a little tongue and cheek to hopefully get people to check it out :-)

I debated posting this because it was so long. Almost ridiculously so lol.

But I figured if it helped one person then it was worth it.

[yukon]

I think it's a great post!

This can still be used for a niche that I enjoy working wth, instead of a site about health, etc...

I already do at least 1/2 of what OP is doing, like Adwords Ads (text), & it's very easy to target specific Ads.

Example:

Go to keywordspy.com & search for hoodia patch, then scroll down the page towards the bottom.

[L41db4ck]

Better than most WSO's I've bought!

[Oranges]

Awesome info, Much appreciated.

[blackjack]

Jeremy

Unbelievable Post !!! Better than some of paid WSO. The details you have given are best kept secrets. Above all this can be done with free tools.

Thanks for taking time to put this detail post.

[blackjack]

Hi Jeremy

Can you please clarify if you need to have paid subcription ot SEMrush to do this keyword analysis?

I register for free account but don't see the same input fields ( i.e. selection for domain, keyword, url)

Thanks

[redcell1]

This is great.

Anyway to make it into a .pdf so everyone could download and print out? I admit this was way too much to take in over a single sit down.

[Kay King]

Click on "thread tool" and you can get a printable copy - I do that and then "save page as" to my desktop..or you can print it out if you want.

Or simply save this page as html to your computer. Links/images will transfer with the copy.

kay

[alexcercel]

great info and it will sure help at least one person

Thanks,
Alex

[Jeremy Wilson]

Hey Yukon,

Great tip about KeywordSpy.

There are many tools like that that you can use to speed up research (SpyFu) is another one.

I just wanted to show people how to do as much as possible without tools and also the importance of verifying the data you come across to see that is is al least in the same ballpark as these tools.

But there is a lot moreto my guide than just grabbing keyword totals and Ad copy I think thy "why" things are done are just as important as the "how" :-)

[Jeremy Wilson]

Can you please clarify if you need to have paid subcription ot SEMrush to do this keyword analysis?

I register for free account but don't see the same input fields ( i.e. selection for domain, keyword, url)

blackjack, yes those options are still available in the Free account. I think SEMRush has just updated their design a bit since I made this guide.

Their search box will automatically detect if you put in a keyword, domain or url.

So if you just enter "domain.com" it will automatically run a domain report.

If you enter http://www.somedomain.com/whatever it will automatically run a URL report. Adding the "http://" is the key to running the URL reports.

The main limitation of the Free account is that you are limited to the first 10 results only.

The beauty of the Micro Niche Espionage approach, however, is that many of the URLs you will need to analyze usually rank for less than 10 keywords anyway :-)

[Eyetrap]

Wow thanks Jeremy, this will definitely help me out. Recently I was wondering how I could find the page 1 results for article directories and similar sites, you just answered my question.
Thank you!

[Jeremy Wilson]

Eyetrap,

You're welcome! Hope it will help you grow your business.

[osazzz]

Nice post, i am doing to read it thoroughly.

[Yogini]

Jeremy,

What an awesome post. Do you try to rank for the secondary words too on the same site as separate pages or do you add them as content to the main page? When you were speaking about the weightloss site you pointed out other ideas such as slimming patches. Would you try to rank for this too on the same new site or start a different one going for that keyword phrase?

I'd be interested also in hearing what you recommend for backlinks, length of content and site structure. Great thread.

Debbie

[Jeremy Wilson]

Hey Yogini,

I'll do my best to answer your questions and I hope others will chime in too with their thoughts as well:

Do you try to rank for the secondary words too on the same site as separate pages or do you add them as content to the main page?

I try to keep my individual pages focused on a particular keyword or group of keywords and not try to get a single page to rank for everything.

So if you had a site about wight loss patches, I would attempt to get the home page to rank for that phrase but then break the site down into other pages/categories based on the different types of weight loss patches and focus on ranking those pages for those keywords.

But each page can rank for multiple terms like if you had a page about "hoodia patches" it could also rank for "hoodia diet patches" "hoodie weight loss patches", etc.

Writing good themed content can achieve these multi keyword rankings for a page but also doing some link building using those terms as your anchor text will help as well.

When you were speaking about the weightloss site you pointed out other ideas such as slimming patches. Would you try to rank for this too on the same new site or start a different one going for that keyword phrase?

Personally, I would work this into the same site as they are essentially the same thing as there is actually a category of diet patches that are "slim" in size.

I'd be interested also in hearing what you recommend for backlinks, length of content and site structure. Great thread.

I want to preface this with the fact that link building is by far my weakest area of expertise so maybe some link building experts can chime in on this one.

That said, for a long while I rode the bog commenting gravy train to get backlinks but this is proving less successful for me these days especially the more competitive the keyword but can still help with less competitive keywords and they are some of the easiest links to get.

What is doing better for me these days are getting links within the content of a page or article. So the links don't appear in footers or comment blocks or side bars, etc which makes them look more natural.

Getting these kinds of links can range from using automated software and services, to buying them to making link requests the old fashioned way....asking for them :-)

[Yogini]

Jeremy,

Thanks for your replies. If i can follow up a little: I know a lot of people who do xfactor sites say that 90 percent of their traffic is to their index page. Would you say that if you find other phrases for internal pages that you can get traffic to them fairly quickly or will it takes months to a new page/site since it won't have the benefit as an index page?

Also would you say you can beat an ehow page as easily as an ezinearticles page? It seems they are both authority sites that have lots of entries in top 10 but are easier to beat than about.com or wikipedia etc. Thanks.

Debbie

[Bobster0007]

Since you have made a living at this for 7 yrs. you must know alot. Is this pretty much your business strategy? Do you recommend this to new people with knowing mostly just basics?

[Jeremy Wilson]

Thanks for your replies. If i can follow up a little: I know a lot of people who do xfactor sites say that 90 percent of their traffic is to their index page. Would you say that if you find other phrases for internal pages that you can get traffic to them fairly quickly or will it takes months to a new page/site since it won't have the benefit as an index page?

This is a tricky one to answer with a ton of accuracy :-) becasue there are so many variables at play. Like the keyword being targeted, the competition for that keyword at the top of Google and the level of link building gong on.


I don't think it would take months to rank internal pages but more than likely it would take longer than if each page was it's own site/index page.

Index pages tend to rank faster because that is where the majority of link building is focused and they are located at the very top of the domain structure (domain.com vs domain.com/folder/page.html)

But I have sites where some internal pages out rank the home page because I've focused my link building to those pages.

I sense my reply is probably not quite on target for what you are asking but it is such a loaded question with tons of different scenarios.

Personally, I would rather build a niche site focused on a topic like our diet patch example and then have subpages linked out from the home page instead of building say 6 sites around six different keywords.

I would then focus about half my link building to the home page and the rest spread out to the sub pages. I do this because I want to build up my home page and domain authority so that in addition to the links I am building to my sub pages, I will also have a home page with some authority linking to them as well which makes it easier to rank the internal/subpages.

Also would you say you can beat an ehow page as easily as an ezinearticles page? It seems they are both authority sites that have lots of entries in top 10 but are easier to beat than about.com or wikipedia etc.

I don't think ehow pages are really that much tougher to outrank than an EzineArticles page. For some keywords they could very well be easier.

If I see a wikipedia page ranked at the top then I normally feel I would have my worked cut out for me to take the spot away from them. It's not impossible but I know more work would be involved.

[Jeremy Wilson]

Since you have made a living at this for 7 yrs. you must know alot. Is this pretty much your business strategy? Do you recommend this to new people with knowing mostly just basics?

Well, the day I start claiming I know everything is the day I will probably fall flat on my face :-)

But what I am very confident in and that I believe wholeheartedly is that if you do your proper research on the competition you will face in a new market you can save yourself a ton of headaches and reduce the risk and time involved in entering that market.

Notice what I didn't say though.

I didn't say you would "eliminate" risk or headaches. Just reduce them

So sure I feel this is a great approach to apply to any niche specific SEO you plan to do but I would not take my guides as a course in SEO itself and the nuances required like writing properly themed content, link building, proper site structure etc.

The guide is about properly sizing up your competition before entering a market and is the culmination of years working on both the PPC and SEO side of things so I know it works.

Will every attempt to enter a market be a success?

Of course not, and please run from anyone that says it is possible but it does increase the chance of succeeding.

[Bobster0007]

Originally Posted by Jeremy Wilson

Well, the day I start claiming I know everything is the day I will probably fall flat on my face :-)

But what I am very confident in and that I believe wholeheartedly is that if you do your proper research on the competition you will face in a new market you can save yourself a ton of headaches and reduce the risk and time involved in entering that market.

Notice what I didn't say though.

I didn't say you would "eliminate" risk or headaches. Just reduce them

So sure I feel this is a great approach to apply to any niche specific SEO you plan to do but I would not take my guides as a course in SEO itself and the nuances required like writing properly themed content, link building, proper site structure etc.

The guide is about properly sizing up your competition before entering a market and is the culmination of years working on both the PPC and SEO side of things so I know it works.

Will every attempt to enter a market be a success?

Of course not, and please run from anyone that says it is possible but it does increase the chance of succeeding.

Thanks for your input neighbor.

[bwh1]

Jeremy

absolutely a gem, thank you very much for this detailed explication, could have sold this as a WSO and made some molah.

Great for us you give it for free, thnks for sharing

G.

[Jeremy Wilson]

bobster, your're welcome. Just noticed you were a fellow Floridian. Do you feel jipped that we were left out of the great southern snow storms? :-)


bwh1, My pleasure. Glad you found this useful.

[AlphaWarrior]

Great thread! Thanks!

A couple of questions, if I may ask them.

1. How do distinguish between an authority site and a rank magnet site? What is your definition of an authority site?

2. If there is an authority site in the top 10, do you forget the keyword? Or does it depend on where the authority site is ranked? For example, if the authority site is #1, then maybe OK, but if authority site is #10, then forget it?

Again, thanks very much.

[JasonB]

Originally Posted by Bobster0007

Thanks for your input neighbor.

Bobster, where in Tampa? I'm in Tampa too....Well, just North of Tampa in WC...

Originally Posted by Jeremy Wilson

bobster, your're welcome. Just noticed you were a fellow Floridian. Do you feel jipped that we were left out of the great southern snow storms? :-)


bwh1, My pleasure. Glad you found this useful.

Jeremy...Awesome!... Thanks a lot..

Skimmed through it the first time.... Going over it a 2nd time, and I'm probably going to have to read it a 3rd, 4th, and 5th time....

There is so much information here, that one couldn't possibly suck it all up in just one read...

Anyway, thanks again!
JB

[Jeremy Wilson]

1. How do distinguish between an authority site and a rank magnet site? What is your definition of an authority site?

In some ways they share some common characteristics in that authority sites and rank magnets rank for many many different keywords.

But when I think of an authority site I think of one that is focused very strongly on a specific topic or a part of a topic. Say a site that is dedicated to all things sports like ESPN.com. Or one that is dedicated to a specific sport like nfl.com Or even more specific a site dedictaed to a part of the football market like fftoday.com

These are all authorities in their particular market/niche.

A rank magnet on the other hand is a site that ranks for keywords in all sorts of markets and niches but nor really an authoritative source on one specific market.

Article directories are probably the best example when it comes to being a Rank Magnet.

Taken as a whole a site like EzineArticles.com is a site loaded with authority but taken at the article level (the individual pages) carry very little authority and the only thing keeping those pages ranked is the power of the whole site, which with some SEO and link building is not too difficult to over take in the rankings.

There are some exceptions, like Wikipedia for example. It is really not an authority on any topic but because the site is pretty much devoid of any commercial incentives and the "money" pages (the pages with SEO value) are pretty tightly monitored by their editors for spam and self serving updates, they rank for tons of keywords that are pretty hard to over take in the rankings (especially if they are at the very top)

2. If there is an authority site in the top 10, do you forget the keyword? Or does it depend on where the authority site is ranked? For example, if the authority site is #1, then maybe OK, but if authority site is #10, then forget it?

I generally don't bother if I see authority style sites in the top 10 but that is just me being a bit lazy.

If Wikipedia or an site with some topic authority is ranked in the bottom half of page 1 then it is sill worth sizing up the other 9 sites to see how hard they would be to overtake.

I think it is important to stress that just because you see Wikipedia or some such site in the top rankings doesn't mean it is impossible to outrank them. People do every day.

It just means that it will take more time and effort to get those rankings.

[Bobster0007]

Originally Posted by Jeremy Wilson

bobster, your're welcome. Just noticed you were a fellow Floridian. Do you feel jipped that we were left out of the great southern snow storms? :-)


bwh1, My pleasure. Glad you found this useful.

oh contrair... it was nice to be the only state without snow on the ground. Im not into cold...

[Bobster0007]

Originally Posted by GuruCreation

Bobster, where in Tampa? I'm in Tampa too....Well, just North of Tampa in WC...



Jeremy...Awesome!... Thanks a lot..

Skimmed through it the first time.... Going over it a 2nd time, and I'm probably going to have to read it a 3rd, 4th, and 5th time....

There is so much information here, that one couldn't possibly suck it all up in just one read...

Anyway, thanks again!
JB

Hey Guru, Im in Temple Terrace... good to see ya buddy!

[SGForce]

Thanks for the info. Getat post!

Question:
What do you go for as far as the domains you register? Exact match, hyphens, ???

[Jeremy Wilson]

Question:
What do you go for as far as the domains you register? Exact match, hyphens, ???

If building a micro niche style site targeting just a a couple keywords I'll try to find exact match domains without the hyphens.

The exact match domain is usually good for helping to rank for that exact keyword not other keyword variations though.

So if I'm tyring to build a small niche site around a small market I'll try to work my main keyword in with something at the end like "guide" or "help" ie dietpatchguide.com

[SGForce]

Originally Posted by Jeremy Wilson

If building a micro niche style site targeting just a a couple keywords I'll try to find exact match domains without the hyphens.

The exact match domain is usually good for helping to rank for that exact keyword not other keyword variations though.

So if I'm tyring to build a small niche site around a small market I'll try to work my main keyword in with something at the end like "guide" or "help" ie dietpatchguide.com

And then you would do 1 page of content centered around each specific keyword and do back links to each page with the anchor text with that keyword?

[Jeremy Wilson]

And then you would do 1 page of content centered around each specific keyword and do back links to each page with the anchor text with that keyword?

Yes, that's correct. I would also try and work some related phrases into my content and anchor text as well to try and grab some extra keyword rankings as a side benefit.

[Jeremy Wilson]

Oh!
Masssssive post.
But the title sound informative.
Thanks for sharing.
I will bookmark it and read when I get time.

Glad to provide it. If you have any questions....ask away.

[chilote77]

hi Jeremy,
I just want to emphasize your generosity in sharing this valuable information/research methods. this could easily have been a paid product.
many thanks,

Rich

[Jeremy Wilson]

I just want to emphasize your generosity in sharing this valuable information/research methods. this could easily have been a paid product.
many thanks,

Hey Rich, my pleasure. Glad you found it helpful and if you have any questions please post them! :-)

[sylarrr]

Really nice piece of writing. Especially I loved the adsense estimated CPC and how much the publisher really earns section.

[Jeremy Wilson]

Really nice piece of writing. Especially I loved the adsense estimated CPC and how much the publisher really earns section

Thanks! I think determining the CPC values of a keyword when it comes to Adsense is one aspect of Adsense that has some the most bull and confusion but also the fact that pages that rank for keywords with low CPC's can actually show ads for higher earning terms as well.

[taffiliae]

Jeremy, Many thanks for this superb post.

Information of this quality & clarity is rare.

Your presentation in this report is excellent.
Also such logical executable & precise information.

So called Marketers pushing sub standard info products
need to study this quality free report & raise their game.

THANK YOU Taffiliae

[mupar]

Originally Posted by davevanz

This area of marketing is not my expertise, but I've always been intrigued. Would you say that buying an ad on the internet is still the equivalent of buying an ad on TV or is it more towards a yellow page style advertising.

Although the above post doesn't have much relevance in this thread i'll give you a quick answer;

In no way is internet advertising like TV advertising - main fact being , you cannot track analytics/conversions with traditional TV adverstising but with Internet ADS, you can set up a pretty slick analytics report that will quickly tell you if you are wasting your money in a targeted market to keyword selection and move that money to another double ad test.

Still gotta have money to do this in big markets on Google though!

[Jeremy Wilson]

WHile I've never purchased TV advertising I would tend to agree with Mupar in that you have a good bit more control in targeting and better tracking with web based ads.

You will see some TV ads try and do a bit of tracking when you see them give a web address and it has a strange url like "www.buythis.com/abc123"

That "abc123" part is used to try and track which TV ad brought in the traffic.

[Jeremy Wilson]

You make my keyword research ability more strong . . .
Thanks you SIR . . . !!!

You're welcome. Glad it helped you out!

[intelboost]

Every one say - find a niche, Do keyword Research

And they explain stuff like go to "clickbank"
- See best selling products
- See Trends in twitter, FB, Google
- Type in google keyword tool and see the number of searches
- Min & Max search volume yada yada yada

But they never take you down the actual process of using the metrics, the actual available data, and how to interpret that data, so as to come to a conclusion and decide what niche or keywords to keep or drop.

You make it simple and straight forward.

Thanks Jeremy for being so "giving" when this could easily have been a good WSO product. I am sure a part of you would have urged you to monetise it

Wish I had more THANKS buttons. Wish you continued success Jeremy.

PS: I am a complete convert. If you ever release a product that suits what I do, I will buy it BLIND

PS: I converted this posting from jeremy into a PDF with live links. I have also added a few good comments to it. I am sure a lot of you would like to take a print of it and read it a few times. I am not sure how to post the PDF here. If you guys want it guide me and I will upload it here.

[cash365]

jeremy: what a great post! thanks sooo much! i agree with the rest that u could have easily made a wso with this info and that it is better than many products i had to pay for!

Originally Posted by intelboost

Every one say - find a niche, Do keyword Research
...
PS: I converted this posting from jeremy into a PDF with live links. I have also added a few good comments to it. I am sure a lot of you would like to take a print of it and read it a few times. I am not sure how to post the PDF here. If you guys want it guide me and I will upload it here.

intelboost: i think you could drop the pdf into your dropbox and share the link in a post. (if you don't have a dropbox, go to Dropbox - Home - Online backup, file sync, and sharing made easy.)

kind regards from colombia, south america,
tom

[mexiken]

I want to give you a "thanks!" as well. It does seem that you need to have a paid service at SEMRush for the first part, but I think it'll be well worth it. Get a month, load up on the research, get to work. By the time it's done it'll have more than coverd the cost (I think, I hope) )