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Old 02-01-2011, 08:52 AM   #1
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Tip Awesome report on Facebook advertising, thought I would share.

http://f.cl.ly/items/2m1y0K2A062x0e2...erformance.pdf

The report was conducted by webtrends and includes some great info on the CTR and CPC of different niches within Facebook advertising.

Some key takeaways:

Niches with highest CTR -

Tabloids and blogs
Media and Entertainment
E-commerce
Travel
Auto

Niches with Lowest CTR -

Health Care
Internet and Software
Conference and events

Interesting Fact:
The older a Facebook user gets, the higher their CTR


Last edited by Jonathan Beaton; 02-01-2011 at 12:21 PM. Reason: Info added
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Old 02-01-2011, 09:09 AM   #2
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Default Re: Awesome report on Facebook advertising, thought I would share.

Thanks for the share.

I Should Put A Sig Here
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Old 02-01-2011, 11:47 AM   #3
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Default Re: Awesome report on Facebook advertising, thought I would share.

The report was conducted by webtrends and includes some great info on the CTR and CPC of different niches within Facebook advertising.

Some key takeaways:

Niches with highest CTR -

Tabloids and blogs
Media and Entertainment
E-commerce
Travel
Auto

Niches with Lowest CTR -

Health Care
Internet and Software
Conference and events

Interesting Fact:
The older a Facebook user gets, the higher their CTR

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