How/Why do people get so many crazy keywords?

[Sean Bissell]

I'm doing some keyword research at the moment, in the weight loss niche.

Besides the fact that I just made the mistake of going through the Google Keyword research tool and picking the highest impression keywords...

And then letting Google set my bids...

And then paying over 3 bucks a click... Whoops!

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After going to Keywordspy.com and researching competition, etc. I noticed that some of the big players have like 12,000+ keywords.

How do you find that many keywords?

And how do you manage them?

Also, doesn't Google like it if you only put a few keywords per Ad Group?

Do some companies really have thousands of Ad Groups?

Or are they doing something I don't understand...

Like are they going for keywords that only get 1 or 2 searches a month, and just hoping that they'll catch enough traffic from their thousands of keywords?

I'm just trying to find some fairly inexpensive keywords with decent impressions, and it's tough.

Any insight would be greatly appreciated into why/how these companies have so many keywords. And how to find that many profitable/inexpensive keywords without going insane from countless hours of research, testing, losing money, testing, researching, etc.

Thanks! I really appreciate it!
-Sean

[Shishay Wubshet]

I recommend that you only focus on the quality keywords- keywords that could be converted easily .

Shishay

[Easy Cash]

You can still get clicks on your ad using the more expensive keyword.

I recently got clicks for 9 cents on a keyword that has a first page bid of $4.25.

This then converted - so I basically paid 9 cents for the conversion.

Someone has obviously filtered through the ads and chosen one of mine.

The key is to keep your bids low yet write a good ad that is totally relevant to what you are selling to increase the likelyhood of conversion.

[dburk]

Hi Sean,

Yes, companies have thousands of ad groups.

And how do you manage them? Hire someone like me.

My average account has about 25,000 ad groups. It's takes fore thought and planning to keep things organized. Finding the right keywords is not too hard. It's writing all those ads, managing bids, monitoring and tracking experiments, A/B split, multi variant tests, etc. that really keeps me busy.

I use a variety of keyword tools and keyword databases. I usually end up with way too many keywords and spend most of my time whittling it down to the best of the best.

I then drop my refined list into a tool of my own creation, write some ads, click a button and about 5 seconds later I have a complete campaign built to my exact specifications based on the account stucture I have selected.

That's right, it takes me less than 5 seconds to create all those thousands of ad groups. I spend much more time thinking about the best way to organize the ad groups and campaigns within each account, due to the limits placed on the number of campaigns, ad groups and keywords that a single account is permitted.

Computers are great tools for offloading mundane and repetitive tasks, but you still need a human to oversee things, to formulate strategies, analyze results and provide creative insight.

If you have 10,000 keywords that average 2 or 3 clicks a month, it adds up. If you're buying those clicks at a fraction of what the high volume clicks cost, you save a lot of dough.

[kimdion]

HI Sean,

Knowing what you going through with keyword research and also snooping out a good niche (which I have not found one yet), I have to recommend you get a software program that can do all that for you.

If you try to do it manually it will take forever and could be very expensive.
Just remember every keyword product has a money back guarantee so if it does not work just send it back.

Just google keyword research products.

The software will at least let you know what your comp is doing.

Hopes this helps....