Adjusting Bids on Managed Placements on Adwords Content Network

momo3 · 02-08-2011, 08:57 PM

Hey guys

I was wondering if anyone knows how to lower their bids on the on Managed PLacements on the adwords content network?

For example, if I am bidding at $0.37 per click, and my average CPC is .22, can I lower the bid and still get the same impressions?

raviv · 02-09-2011, 02:25 AM

You can go into the Managed Placements section in your Adwords account and edit the listings. Go into Your campaign management and click on the tab networks.

You will see Managed and Automatic Placements. Beside each there is a link Show Details. Click on it and you will see the Disp Network Managed Placements screen at the bottom.

As you already have a Managed Placement, select it and click Edit and you can change your bid.

Normally Google selects a good CPC based on the bid you have placed there as you are already managing your placement to appear at a certain position. IMHO, I would no tinker with it.

Best
Raviv

hath80 · 02-09-2011, 02:47 AM

As you already have a Managed Placement, select it and click Edit and you can change your bid.

02-08-2011, 08:57 PM	#1
momo3 Advanced Warrior Join Date: Feb 2007 Location: Minneapolis, MN USA Posts: 981 Thanks: 2 Thanked 5 Times in 4 Posts	Adjusting Bids on Managed Placements on Adwords Content Network Hey guys I was wondering if anyone knows how to lower their bids on the on Managed PLacements on the adwords content network? For example, if I am bidding at $0.37 per click, and my average CPC is .22, can I lower the bid and still get the same impressions?

02-09-2011, 02:25 AM	#2
raviv HyperActive Warrior War Room Member Join Date: Aug 2010 Posts: 264 Thanks: 66 Thanked 44 Times in 40 Posts	Re: Adjusting Bids on Managed Placements on Adwords Content Network You can go into the Managed Placements section in your Adwords account and edit the listings. Go into Your campaign management and click on the tab networks. You will see Managed and Automatic Placements. Beside each there is a link Show Details. Click on it and you will see the Disp Network Managed Placements screen at the bottom. As you already have a Managed Placement, select it and click Edit and you can change your bid. Normally Google selects a good CPC based on the bid you have placed there as you are already managing your placement to appear at a certain position. IMHO, I would no tinker with it. Best Raviv

02-09-2011, 02:47 AM	#3
hath80 Warrior Member Join Date: Nov 2010 Posts: 10 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Adjusting Bids on Managed Placements on Adwords Content Network As you already have a Managed Placement, select it and click Edit and you can change your bid.