How do I have ZERO adwords impressions?

mattbaehr · 02-09-2011, 10:46 AM

I started an adwords campaign for a new site. I added 500 keywords, all getting decent monthly search volume. I put in my ad. I look at the keywords and most all are "eligible" with a quality score in the 3-4 range.

Many of the keywords showed a .00 or .05 min big in the keyword tool.

I have not gotten one single impression yet. Doesn't that seem odd to you? Or am I totally off base here?

CBMoneymachine · 02-09-2011, 11:35 AM

Go into the adwords interface & look at your keywords. hover over each one by the question mark near where it says eligible and see what it says in the bubble. That will show you weather or not it is displaying your ad.

Alternatively use the ad preview tool and do some searches to see if your ad appears.

dburk · 02-09-2011, 11:40 AM

Hi mattbaehr,

Sounds like your maximum bids are set too low. Since you have low Quality Scores you are going to have to bid much higher than your competitors to win the same ad slot.

Try increasing your Max CPC about 3-5 times your current bid and watch closely to see if you start getting impressions. Check at least once every 2 hours to see if you are starting to receive impressions, increase your bids again if you are still not seeing impressions. Eventually you will see some impressions and you can check your average ad position to see if you need to increase more or back off a little.

Also, increase you daily budget limit to avoid throttling of impressions. You can lower this again once you have enough data to decide what works best for your situation.

Once you start getting clicks you will earn CTR scores that will effect your Quality Scores. If you CTRs are good you will see your QS increase and ad position will improve, impressions will go up and average CPC will tend to drop.

Of course there are many other things you should be doing to improve Quality Scores and CTRs like account structure, keyword match types, ad text relevance, split testing ad copy variants and landing page relevance.

dburk · 02-09-2011, 11:45 AM

Quote:

Originally Posted by CBMoneymachine

Go into the adwords interface & look at your keywords. hover over each one by the question mark near where it says eligible and see what it says in the bubble. That will show you weather or not it is displaying your ad.

Alternatively use the ad preview tool and do some searches to see if your ad appears.

Hi CBMoneymachine,

While that is generally good advice, it is often not very useful when you haven't yet began to receive impressions.

@mattbaehr,

Do as CBMoneymachine suggests and if you don't get actionable advice from there then follow my previous recommendation.

02-09-2011, 10:46 AM	#1
mattbaehr HyperActive Warrior War Room Member Join Date: Nov 2010 Location: Virginia Posts: 159 Thanks: 9 Thanked 22 Times in 18 Posts Social Networking	How do I have ZERO adwords impressions? I started an adwords campaign for a new site. I added 500 keywords, all getting decent monthly search volume. I put in my ad. I look at the keywords and most all are "eligible" with a quality score in the 3-4 range. Many of the keywords showed a .00 or .05 min big in the keyword tool. I have not gotten one single impression yet. Doesn't that seem odd to you? Or am I totally off base here?
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02-09-2011, 11:35 AM	#2
CBMoneymachine Active Warrior Join Date: Nov 2008 Posts: 64 Thanks: 0 Thanked 6 Times in 5 Posts	Re: How do I have ZERO adwords impressions? Go into the adwords interface & look at your keywords. hover over each one by the question mark near where it says eligible and see what it says in the bubble. That will show you weather or not it is displaying your ad. Alternatively use the ad preview tool and do some searches to see if your ad appears.
	"The man who smiles when things go wrong has thought of someone to blame it on"

02-09-2011, 11:40 AM	#3
dburk Senior Warrior Member Join Date: Nov 2005 Location: Tampa, Florida Posts: 4,643 Thanks: 162 Thanked 671 Times in 581 Posts Contact Info	Re: How do I have ZERO adwords impressions? Hi mattbaehr, Sounds like your maximum bids are set too low. Since you have low Quality Scores you are going to have to bid much higher than your competitors to win the same ad slot. Try increasing your Max CPC about 3-5 times your current bid and watch closely to see if you start getting impressions. Check at least once every 2 hours to see if you are starting to receive impressions, increase your bids again if you are still not seeing impressions. Eventually you will see some impressions and you can check your average ad position to see if you need to increase more or back off a little. Also, increase you daily budget limit to avoid throttling of impressions. You can lower this again once you have enough data to decide what works best for your situation. Once you start getting clicks you will earn CTR scores that will effect your Quality Scores. If you CTRs are good you will see your QS increase and ad position will improve, impressions will go up and average CPC will tend to drop. Of course there are many other things you should be doing to improve Quality Scores and CTRs like account structure, keyword match types, ad text relevance, split testing ad copy variants and landing page relevance.
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