Avg. time on Site went from 90 seconds to 18 when I mentioned the Price in the Ad...??? (help!)

MarketingVet09 · 02-10-2011, 07:57 AM

hi guys. I guess I have no idea what I'm doing.

Like I said, using google analytics, the average time the visitor stays on the site was 90 seconds (which I know, is bad, which is why I'm working on it).

So I decided, "I'll mention in the adwords ad exactly what it costs, so therefore whoever clicks it already expects to be paying something"..

I'm thinking this would drastically increase the visitor average time on the site.. It went from 90 seconds to 18 seconds on average...

I'm just baffled at that... Can anyone experienced with adwords give me their theory on what happened here? Obviously something negative was trigger in the customer psychology when I mentioned the price in the ad...

02-10-2011, 07:57 AM	#1
MarketingVet09 HyperActive Warrior War Room Member Join Date: Oct 2010 Posts: 297 Thanks: 144 Thanked 13 Times in 13 Posts	Avg. time on Site went from 90 seconds to 18 when I mentioned the Price in the Ad...??? (help!) hi guys. I guess I have no idea what I'm doing. Like I said, using google analytics, the average time the visitor stays on the site was 90 seconds (which I know, is bad, which is why I'm working on it). So I decided, "I'll mention in the adwords ad exactly what it costs, so therefore whoever clicks it already expects to be paying something".. I'm thinking this would drastically increase the visitor average time on the site.. It went from 90 seconds to 18 seconds on average... I'm just baffled at that... Can anyone experienced with adwords give me their theory on what happened here? Obviously something negative was trigger in the customer psychology when I mentioned the price in the ad...