Sunday Times Article on Google/BlueFart JC Penny

mtreid · 02-12-2011, 07:46 PM

Hi All,

There's an interesting article in Sunday's New York Times on Google and JC Pennys BlueFart linking.

http://www.nytimes.com/2011/02/13/bu...nted=1&_r=1&hp

theemperor · 02-12-2011, 08:03 PM

Amazing! Hundreds of big companies are at this game. The article makes it sound like this co was unique but one effect of BH is that it has killed search quality on certain search phrases that should be obvious to anyone using google search, even if they don't know the technique.

I'm not sure it can be fixed until the day we have seriously good AI to detect the crap from the genuine sites.

Lee MacRae · 02-12-2011, 08:10 PM

If you engage in this stuff you better keep a low, low, low, low profile or you get those google cement shoes from Matt "Baby Face" Cutts

E. Brian Rose · 02-12-2011, 08:31 PM

Great article. Thanks for the post.

mkonate · 02-12-2011, 09:27 PM

thanks for the article....

yukon · 02-12-2011, 09:44 PM

Cool, so all I have to do is build 2,000 BS backlinks to the competition, then report it to big G, lol?

attorneydavid · 02-13-2011, 04:16 AM

Someone should try yukon's idea as a case study, you might have to get the new york times to report your competitor as well. At least now I know were the little drop in rankings I've been seeing comes from.

GeorgR. · 02-13-2011, 04:26 AM

A few weeks ago i posted " Google Sucks, It needs to be Scrapped"....and this article shows it NICELY *why*.

Because $$$ (or budget on SEO), bluefart, crazy numbers of unnatural backlinks and manipulation is what dominates the search engines.

And almost ANY big company or top ranking site in whatever competitive niche knows that, don't you ever believe that the top rankers (with very few exceptions) got their rankings in natural and kosher ways. That's the reason why Google needs a kick in the *** since any such manipulation and "number of backlinks craze" shouldnt be possible in the first place!

And..we "all" play that game (need to play it) since otherwise we don't have a chance since we KNOW that our competitors do the same thing!

attorneydavid · 02-13-2011, 04:50 AM

Looked at backlinks list. All wordpress sites very odd. I'd almost suspect some sort of hacking type thing.

Submitted a comment to one and it was moderated so it wasn't scrapebox and some didn't have comments enabled. Could have been a massive private network but unique url's. Some of them still appeared to have text links. One had an add for a link buying service that could have been it. Still was 100's of links for one subpage. They could have been spending millions if that was the case.

Tony Dean · 02-13-2011, 04:59 AM

Thanks for that story.

inter123 · 02-13-2011, 05:00 AM

I guess they were a bit greedy and went for too many keywords but they and their SEO company were a bit unlucky to have been the "victims", the ones singled out.

Given the media storm, Google has to do something but it could have been any big company. But manipulation is the way things work right now and I suppose it is a case of riding the wave and going with the flow.

Fernando Veloso · 02-13-2011, 05:16 AM

J.C. Penny BUSTED By NY Times For Using "Black Hat" SEO

Can't say it better then this.

The world is going stupid by the day. Now if a company wants to get rid of a competitor just has to create thousands of backlinks... then show it to a friend in media... and then kabum - the competition is gone.

This is shameful and when Mr Cutts comes forward to talk about this, he's just killing Google.

AGAIN.

02-12-2011, 07:46 PM	#1
mtreid Active Warrior War Room Member Join Date: Oct 2008 Posts: 77 Thanks: 2 Thanked 5 Times in 5 Posts	Sunday Times Article on Google/BlueFart JC Penny Hi All, There's an interesting article in Sunday's New York Times on Google and JC Pennys BlueFart linking. http://www.nytimes.com/2011/02/13/bu...nted=1&_r=1&hp
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02-12-2011, 08:03 PM	#2
theemperor Treat it like a business War Room Member Join Date: Dec 2009 Location: Sunny Sydney Posts: 1,418 Blog Entries: 6 Thanks: 379 Thanked 435 Times in 204 Posts	Re: Sunday Times Article on Google/BlueFart JC Penny Amazing! Hundreds of big companies are at this game. The article makes it sound like this co was unique but one effect of BH is that it has killed search quality on certain search phrases that should be obvious to anyone using google search, even if they don't know the technique. I'm not sure it can be fixed until the day we have seriously good AI to detect the crap from the genuine sites.
	Does a number make you rich?

02-12-2011, 08:10 PM	#3
Lee MacRae HyperActive Warrior War Room Member Join Date: Dec 2005 Location: The Great White North Posts: 200 Thanks: 8 Thanked 30 Times in 26 Posts	Re: Sunday Times Article on Google/BlueFart JC Penny If you engage in this stuff you better keep a low, low, low, low profile or you get those google cement shoes from Matt "Baby Face" Cutts
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02-12-2011, 08:31 PM	#4
E. Brian Rose Thanked 47,246 Times War Room Member Join Date: Jan 2010 Location: Mississippi Gulf Coast by way of Boston Posts: 3,240 Thanks: 1,263 Thanked 3,280 Times in 1,022 Posts Social Networking	Re: Sunday Times Article on Google/BlueFart JC Penny Great article. Thanks for the post.
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02-12-2011, 09:27 PM	#5
mkonate Active Warrior War Room Member Join Date: Jan 2011 Posts: 50 Thanks: 0 Thanked 4 Times in 2 Posts Contact Info	Re: Sunday Times Article on Google/BlueFart JC Penny thanks for the article....
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02-12-2011, 09:44 PM	#6
yukon SEO Strategist War Room Member Join Date: Jun 2010 Posts: 6,532 Thanks: 355 Thanked 1,992 Times in 1,273 Posts	Re: Sunday Times Article on Google/BlueFart JC Penny Cool, so all I have to do is build 2,000 BS backlinks to the competition, then report it to big G, lol?
	- SEO Strategist -

02-13-2011, 04:16 AM	#7
attorneydavid HyperActive Warrior War Room Member Join Date: Sep 2009 Posts: 168 Thanks: 32 Thanked 25 Times in 22 Posts	Re: Sunday Times Article on Google/BlueFart JC Penny Someone should try yukon's idea as a case study, you might have to get the new york times to report your competitor as well. At least now I know were the little drop in rankings I've been seeing comes from.
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02-13-2011, 04:26 AM	#8
GeorgR. Senior Warrior Member War Room Member Join Date: Jun 2007 Location: Earth Posts: 6,061 Blog Entries: 16 Thanks: 72 Thanked 915 Times in 602 Posts Social Networking	Re: Sunday Times Article on Google/BlueFart JC Penny A few weeks ago i posted " Google Sucks, It needs to be Scrapped"....and this article shows it NICELY why. Because $$$ (or budget on SEO), bluefart, crazy numbers of unnatural backlinks and manipulation is what dominates the search engines. And almost ANY big company or top ranking site in whatever competitive niche knows that, don't you ever believe that the top rankers (with very few exceptions) got their rankings in natural and kosher ways. That's the reason why Google needs a kick in the *** since any such manipulation and "number of backlinks craze" shouldnt be possible in the first place! And..we "all" play that game (need to play it) since otherwise we don't have a chance since we KNOW that our competitors do the same thing!
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02-13-2011, 04:50 AM	#9
attorneydavid HyperActive Warrior War Room Member Join Date: Sep 2009 Posts: 168 Thanks: 32 Thanked 25 Times in 22 Posts	Re: Sunday Times Article on Google/BlueFart JC Penny Looked at backlinks list. All wordpress sites very odd. I'd almost suspect some sort of hacking type thing. Submitted a comment to one and it was moderated so it wasn't scrapebox and some didn't have comments enabled. Could have been a massive private network but unique url's. Some of them still appeared to have text links. One had an add for a link buying service that could have been it. Still was 100's of links for one subpage. They could have been spending millions if that was the case.
	Check out Webcentric Local Business Marketing my new offline marketing book based on my experiences promoting my local business. Great for knowing the perspective of a business owner. Only $3.50 on Kindle. -East Memphis Homes.- Last edited by attorneydavid; 02-13-2011 at 04:52 AM. Reason: more

02-13-2011, 04:59 AM	#10
Tony Dean Senior Warrior Member War Room Member Join Date: Jun 2007 Location: Woking, Surrey, UK Posts: 2,060 Thanks: 190 Thanked 90 Times in 79 Posts	Re: Sunday Times Article on Google/BlueFart JC Penny Thanks for that story.
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02-13-2011, 05:00 AM	#11
inter123 Advanced Warrior War Room Member Join Date: Dec 2009 Posts: 872 Thanks: 117 Thanked 42 Times in 37 Posts	Re: Sunday Times Article on Google/BlueFart JC Penny I guess they were a bit greedy and went for too many keywords but they and their SEO company were a bit unlucky to have been the "victims", the ones singled out. Given the media storm, Google has to do something but it could have been any big company. But manipulation is the way things work right now and I suppose it is a case of riding the wave and going with the flow.

02-13-2011, 05:16 AM	#12
Fernando Veloso Portuguese Warrior War Room Member Join Date: Nov 2008 Location: Good Old Europe Posts: 4,013 Blog Entries: 7 Thanks: 1,660 Thanked 1,053 Times in 705 Posts Social Networking Contact Info	Re: Sunday Times Article on Google/BlueFart JC Penny J.C. Penny BUSTED By NY Times For Using "Black Hat" SEO Can't say it better then this. The world is going stupid by the day. Now if a company wants to get rid of a competitor just has to create thousands of backlinks... then show it to a friend in media... and then kabum - the competition is gone. This is shameful and when Mr Cutts comes forward to talk about this, he's just killing Google. AGAIN.
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