I Need Stone Cold Answers About Google Adwords

[Recession_Proof]

Ok folks, here is the deal I have been dropshipping electronics for like 10 years with 3 years doing well and last year hitting 6 figs. All done using my website (with superior SEO), eBay (the greedy bums) and some other misc. selling platforms.

But, I am stagnating this quarter from last years quarter at the same point.

I can't have this crap happening. So in an effort to boost earnings. I will take the jump into adwords.

1. Did the market research - check
2. Got the money - check
3. Have the ads created - check
4. Keyword research - check


I anticipate burning through the $500 max at least every week.

I am not worried about conversion rates, ad copy, - covered

I just want to know this...

IF YOU USE ADWORDS NOW...

1. How long you have used it?

2. How often do you use it?

3. How many sales has it brought you (monthly, yearly, etc)?

4. What is the dollar amount that you know offhand compared to how much you spent.


I want all and any WF members to post comments. Vet or Noob. Does not matter, I need all the answers I can get.

I am going to make the decision today, campaigns are all set to go.

So check in, and sound off please!!

Thanks, WFM
D.W.E.

[Marty Foley]

Originally Posted by Recession_Proof

IF YOU USE ADWORDS NOW...

1. How long you have used it?

2. How often do you use it?

3. How many sales has it brought you (monthly, yearly, etc)?

4. What is the dollar amount that you know offhand compared to how much you spent.

Since your own PPC results will vary, the answers to these questions won't really help you.

Instead, here are some important questions for you to answer, instead:

* How much can you afford to spend, on average, to make a sale while remaining profitable?

* How much can you afford to test, before determining whether a campaign is profitable or not?

* How many Adwords clicks, on average, will it take to make a sale?

The answers are in the math. You can know the answer to the first two questions before starting, but won't know the answer to the third question until you test.

If you want to start out conservatively, you could assume a low conversion rate, say maybe 0.5% (or whatever). The average website conversion rate for 2010 is reported to be just over 2%.

~Marty Foley