Keywords - Exact & Broad

[Captain_Morgan]

Hey Guys

for example if i had a keyword that was 3600 broad, but when tick exact it is 260.

so how can i make most of the 3600 broad searches??

[BenJackson]

I wouldn't worry about what the broad search number is. You're not really competing for any of the words in any order or variance in your long-tail keyword. You're just competing for that exact phrase. That being said, a lot of your organic SEO traffic will naturally come from other random keywords.

I would say once you get the #1 position or at least a high position for your keyword, start building links to target one of your LSI keywords - rinse and repeat. Also, work on getting other pages on your site ranked too.

[theseoguys]

Broad means that keyword could be used in a combination of phrases. Stick with exact, as that is closer to reality.

[bigcat1967]

Use exact - but personally I'm so used to using broad. I use it as a measuring stick. For an example - if there is 9,000 searches a month w/ a moderate competition - I know I can probably get in the top three of the first page.

[jhonsean]

I would go also for exact because of the competition, In this part you can determine what's the best strategy you can do to be on top.