PPC Help Wanted - Direct Link or Affilate Link?

[Hackbridge]

I'm hoping to start an Adwords PPC campaign this week, and would like to ask how to create the link; What I mean is what does Google like?

Direct Link, or ugly link (affliate link) - Would really appreciate some help with this.

Thanks

Brian

[Lucid]

Google doesn't care. As long as the landing page follows all rules.

The definition of a direct link, at least to me, is in context of affiliate marketing. Instead of linking your ad to a sales page of your own (in the hopes they will click the link to the affiliate), you linking directly to the affiliate's sale page. Of course, you would use your affiliate link in your ad's destination URL. So I think your question really is, do they prefer you send clicks to your own page or of the affiliate's. Like I said, they don't care.