Wow facebook ads have gotten expensive.

InternetSuccess001 · 02-22-2011, 08:04 AM

I think it was onliy six months ago that I tried some facebook advertising, and ads at that time I considered expensive for a PPC network. (I think between $0.50-$1). Didn't really pursue it because was just 'breaking' even. (Wasn't worth the time/effort).

Thought I would give it a shot now, for some highly targeted demographics -- and wow -- the "suggested" bid is $4.50 per *click*. Plus, the now offload taxes to the consumer. (I believe 'taxes' were included before, but now they decided to add that on to your existing ads. So if you spent $100, it would be $100 + tax).

a) Just priced me right out of the ad market for facebook. Would have to have a ridiculously high conversion rate in order to make money with that. (I.e., for a $20 product, you'd get *four* clicks, and of those four, one of them would have to buy for you to break even, of course excluding refunds/chargebacks/etc.).

b) I'm curious what on earth is being sold that people can actually make money across the spectrum with an ad price of $4.50/click... Some people are lucky if they get a 10-15% purchase rate, which would mean that the product would have to be $300-$450 'lifetime' per customer for them to make money, which doesn't seem right. Either they've figured out a fantastic click->purchase formula, or facebook ads are way overpriced...

What are your thoughts?

John

webcosmo · 02-22-2011, 08:22 AM

i guess more people using it now.

however i didnt find it get me much ROI.

Harlan · 02-22-2011, 08:23 AM

What Facebook ASKS for is not what you pay.

That's determined by how good your ad is.

I've had Facebook ask me for $11 a click.

I'm paying between 17 and 85 cents depending on the targeting.

InternetSuccess001 · 02-22-2011, 09:18 AM

Quote:

Originally Posted by Harlan

What Facebook ASKS for is not what you pay.

That's determined by how good your ad is.

I've had Facebook ask me for $11 a click.

I'm paying between 17 and 85 cents depending on the targeting.

Yes, that's true... But I figured FB wouldn't 'show' your ads unless it was 'close' to the range they were suggesting.

What kind of clickthrough % are you maintaining in order to get that rate for the ads?

Thanks!

Harlan · 02-22-2011, 09:41 AM

Quote:

Originally Posted by InternetSuccess001

Yes, that's true... But I figured FB wouldn't 'show' your ads unless it was 'close' to the range they were suggesting.

What kind of clickthrough % are you maintaining in order to get that rate for the ads?

Thanks!

They were pretty high. .78 on one.

Success is in the ad and the targeting.

It's also whether you want to take people off Facebook.

The magic happens when you keep them ON Facebook.

unlimitedmarketing · 02-22-2011, 10:58 AM

I am doing well onf FB advertising. My clicks are $1.75, expensive, but I find that my product is doing well on there. So I will continue to use it. My product sells for $29.00 but the CTR is good. The price has gone up though. I used to pay $1.20 for this traffic. Bummer.

areoo · 05-09-2011, 08:58 AM

Quote:

Originally Posted by unlimitedmarketing

I am doing well onf FB advertising. My clicks are $1.75, expensive, but I find that my product is doing well on there. So I will continue to use it. My product sells for $29.00 but the CTR is good. The price has gone up though. I used to pay $1.20 for this traffic. Bummer.

WOW!!! would love to learn more

AgentHomes · 05-09-2011, 09:14 AM

Quote:

Originally Posted by InternetSuccess001

IThought I would give it a shot now, for some highly targeted demographics -- and wow -- the "suggested" bid is $4.50 per *click*. Plus, the now offload taxes to the consumer. (I believe 'taxes' were included before, but now they decided to add that on to your existing ads. So if you spent $100, it would be $100 + tax).

At that price make sure you click on every competitors ad you see. They will be out out business before long.

cringwall · 05-09-2011, 10:37 AM

I was not impressed with their analytics at all. I also could never correlate their stats with my stats. I did not get the traffic they said I was getting. Never have I observed money disappear faster in my CPC life. Gulp, Burp, Gone.

Tony Dean · 05-09-2011, 01:01 PM

We all live and learn. It could pay you depending on what you are selling. If the product involves recurring commissions and upsells. then maybe it would pay.

JamesGw · 05-09-2011, 02:10 PM

Facebook does offer supreme targeting and a longer duration of exposure than, say, Google. I think, if nothing else, it helps more with branding to have your website at least show up on their ads. With that said, $4.50 a click seems really high.

I try to avoid paying more than $1.

yukon · 05-09-2011, 03:26 PM

I was on the WF CPA forum the other night & was reading a thread that had good comments about 7search[dot]com. I looked around the site, & the prices looked kinda low IMO.

You can search the keyword tool here.

hxxp://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx

02-22-2011, 08:04 AM	#1
InternetSuccess001 AffiliateInABox.com War Room Member Join Date: Mar 2010 Posts: 1,200 Thanks: 139 Thanked 290 Times in 114 Posts	Wow facebook ads have gotten expensive. I think it was onliy six months ago that I tried some facebook advertising, and ads at that time I considered expensive for a PPC network. (I think between $0.50-$1). Didn't really pursue it because was just 'breaking' even. (Wasn't worth the time/effort). Thought I would give it a shot now, for some highly targeted demographics -- and wow -- the "suggested" bid is $4.50 per click. Plus, the now offload taxes to the consumer. (I believe 'taxes' were included before, but now they decided to add that on to your existing ads. So if you spent $100, it would be $100 + tax). a) Just priced me right out of the ad market for facebook. Would have to have a ridiculously high conversion rate in order to make money with that. (I.e., for a $20 product, you'd get four clicks, and of those four, one of them would have to buy for you to break even, of course excluding refunds/chargebacks/etc.). b) I'm curious what on earth is being sold that people can actually make money across the spectrum with an ad price of $4.50/click... Some people are lucky if they get a 10-15% purchase rate, which would mean that the product would have to be $300-$450 'lifetime' per customer for them to make money, which doesn't seem right. Either they've figured out a fantastic click->purchase formula, or facebook ads are way overpriced... What are your thoughts? John
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02-22-2011, 08:22 AM	#2
webcosmo Webmaster Join Date: Sep 2008 Location: Boston, MA Posts: 206 Thanks: 2 Thanked 16 Times in 14 Posts Social Networking	Re: Wow facebook ads have gotten expensive. i guess more people using it now. however i didnt find it get me much ROI.
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02-22-2011, 08:23 AM	#3
Harlan Senior Warrior Member War Room Member Join Date: Aug 2004 Location: Boca Raton,FL , USA. Posts: 1,002 Blog Entries: 10 Thanks: 202 Thanked 471 Times in 180 Posts	Re: Wow facebook ads have gotten expensive. What Facebook ASKS for is not what you pay. That's determined by how good your ad is. I've had Facebook ask me for $11 a click. I'm paying between 17 and 85 cents depending on the targeting.
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02-22-2011, 10:58 AM	#6
unlimitedmarketing HyperActive Warrior War Room Member Join Date: May 2010 Location: Dallas, TX Posts: 452 Thanks: 115 Thanked 93 Times in 54 Posts Social Networking Contact Info	Re: Wow facebook ads have gotten expensive. I am doing well onf FB advertising. My clicks are $1.75, expensive, but I find that my product is doing well on there. So I will continue to use it. My product sells for $29.00 but the CTR is good. The price has gone up though. I used to pay $1.20 for this traffic. Bummer.

05-09-2011, 10:37 AM	#9
cringwall Up And Comer War Room Member Join Date: Oct 2007 Location: Philpot,KY,USA. Posts: 296 Blog Entries: 2 Thanks: 66 Thanked 45 Times in 29 Posts Social Networking	Re: Wow facebook ads have gotten expensive. I was not impressed with their analytics at all. I also could never correlate their stats with my stats. I did not get the traffic they said I was getting. Never have I observed money disappear faster in my CPC life. Gulp, Burp, Gone.
	My flagship product: Backlink Index Express

05-09-2011, 01:01 PM	#10
Tony Dean Senior Warrior Member War Room Member Join Date: Jun 2007 Location: Woking, Surrey, UK Posts: 2,060 Thanks: 190 Thanked 90 Times in 79 Posts	Re: Wow facebook ads have gotten expensive. We all live and learn. It could pay you depending on what you are selling. If the product involves recurring commissions and upsells. then maybe it would pay.
	Rant On UK!

05-09-2011, 02:10 PM	#11
JamesGw Senior Warrior Member Join Date: Apr 2011 Posts: 1,337 Thanks: 73 Thanked 132 Times in 121 Posts	Re: Wow facebook ads have gotten expensive. Facebook does offer supreme targeting and a longer duration of exposure than, say, Google. I think, if nothing else, it helps more with branding to have your website at least show up on their ads. With that said, $4.50 a click seems really high. I try to avoid paying more than $1.
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05-09-2011, 03:26 PM	#12
yukon SEO Strategist War Room Member Join Date: Jun 2010 Posts: 6,532 Thanks: 355 Thanked 1,992 Times in 1,273 Posts	Re: Wow facebook ads have gotten expensive. I was on the WF CPA forum the other night & was reading a thread that had good comments about 7search[dot]com. I looked around the site, & the prices looked kinda low IMO. You can search the keyword tool here. hxxp://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx
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