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Old 02-22-2011, 02:39 PM   #1
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Default 336x280 Adsense Ad Unit

Hi all,

I would like to know what kind of Click Through Rates (CTRs), on average, could I expect to recieve on my website, if I am using the 336x280 Adsense ad unit?
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Old 02-22-2011, 02:44 PM   #2
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Default Re: 336x280 Adsense Ad Unit

Noone can tell you this. It depends on the market. Some of my markets I get a 2% ctr and others get up to 20% using the exact same layout (slight theme changes but nothing drastic).

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Old 02-22-2011, 02:45 PM   #3
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Default Re: 336x280 Adsense Ad Unit

Depending on your placement and how related your page is to the ads being displaying, you can easily get 5-15%.

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Old 02-22-2011, 03:02 PM   #4
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Default Re: 336x280 Adsense Ad Unit

How do I get a 15-30% CTR?
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Old 02-22-2011, 03:09 PM   #5
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Default Re: 336x280 Adsense Ad Unit

It all depends on the niche/keywords. but 36x280 is one of high performing ad sizes. You need good ad placements, and make sure the ads blend with the site content

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Old 02-22-2011, 03:21 PM   #6
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Default Re: 336x280 Adsense Ad Unit

The 336x280 ad unit will be imbedded to the left of the content articles, and centered below each article, just before the comments section.
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Old 02-22-2011, 03:40 PM   #7
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Default Re: 336x280 Adsense Ad Unit

Quote:
Originally Posted by Terrence Taitt View Post
The 336x280 ad unit will be imbedded to the left of the content articles, and centered below each article, just before the comments section.
Just make sure that you are not tricking too many visitors into clicking on the ads before they even start reading the article.

Your CTR rates will depend on: your niche, where your visitors come from, how relevant the ads are, ad placement, etc.

Normally, 5-15% CTR is easy to achieve. Anything above 15% is going to require some testing (unless your website in nothing but Adsense ad blocks, in which case - good luck...).

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