Keyword Ideas - Van Rental

[amrrashad]

Hey everyone,

I'm running a PPC campaign and I'm trying to find a wider variety of keywords, can you guys help?

It's a PPC campaign for a van rental company, currently all my keywords are focused around the term "rent van".

I tried Google's Traffic Estimator already and this seems to be the only term that has any traffic.

Can you guys help me find more?

Thanks

[Peter Gehr]

Just a few thoughts:

van hire
rent a van
van to rent
van for rent
rental van

Try Google Wonder Wheel for more ideas : )

[jzorro]

What do you mean with "the only term that has any traffic"?

If you go to Google Adwords Keyword Tool and do I search for "van rental" you get lots of keywords with traffic.

And you can have lots of low traffic keywords, as all together will bring good traffic.

You should also consider adding "geo-targeting" terms to your keywords, like van rental in new york, van rental in boston, and so on...

Another thing: do different add groups for each location... and track the results.

[amrrashad]

Thank you guys,

This is exactly what I'm doing. I just wanted to ask if there was something I'm missing.

If you can spare any more tips, that would be great.

Thanks!

[bfas]

You might also want to think a little 'vertically' - what other things would someone interested in van rentals be searching?

Examples might include:

moving
moving and storage
storage rental
relocation
apartment rentals
etc...

Michael

[amrrashad]

Originally Posted by bfas

You might also want to think a little 'vertically' - what other things would someone interested in van rentals be searching?

Examples might include:

moving
moving and storage
storage rental
relocation
apartment rentals
etc...

Michael

Thanks Michael! This is something I missed completely.

I'll definitely add this to my search keywords.

Take care

Amr