Is Yahoo PPC Really Better Than Google Adsense?

adpablo · 12-05-2008, 06:49 PM

Hi everyone, I've read recently that the best way to use PPC these days is to start using Yahoo PPC. They claim it doesn't have the high competition that you now find in Adsense and click prices are way lower. I've been reviewing a Yahoo PPC and this add network really seems to be better. But I don't know you more experienced PPC users, what do you think?...

Ryan_Taylor · 12-05-2008, 10:10 PM

Adpablo,

This isn't Yahoo Answers. You might want to remove your affiliate link from your post.

EricW · 12-06-2008, 03:02 PM

If you're a beginner, I would definitely recommend starting with yahoo/msn ppc. Track and test until you are making some decent money, then take a step into the word of the big G.

superaffiliatetraffic · 12-09-2008, 04:37 AM

I have found that Yahoo Search Marketing provides a more receptive audience to generate sales as an affiliate. People who use Google as their search engine of choice are usually more tech savvy and less responsive to paid search ads.

Not only is Google Adwords more expensive but it is far more difficult to setup profitable campaigns unless you are more experienced in Pay Per Click.

Michelle Green · 12-10-2008, 01:02 PM

I've used both and there are pros and cons to both. I have to say I have had more response with Yahoo; however, in Google's defense, I have not yet tried the same campaign with Google yet. I will probably test the campaign out with them after I have done some more testing with Yahoo.

Todd Hallstrom · 12-10-2008, 01:15 PM

Great question> I have had many people ask me that and it seems that more people are loosing more money to google. It is not that they are stupid it's just that google is constantly changing and the contest is GOOGLE VS. TECH SAVY. Unless you want to experiment alot google will get you traffic if you don't make errors. Yahoo is overlooked and you will get good results and a feel for bidding without using up your budget fast.

linda.robe · 12-13-2008, 06:56 AM

Thanks for letting us know the matter.

Solidsnake · 12-13-2008, 07:45 AM

I don't think so.. Google is always better.

Jays80 · 12-13-2008, 08:51 AM

Yahoo traffic seems cheaper in some niches. I am testing couple of campaigns, so can not comment on conversions

Daniel Deegan · 12-13-2008, 09:16 AM

I've read and experienced some conflicting information on this. On the whole alot of people do feel that MSN and Yahoo convert better then adwords but you won't get nearly the same volume. Obviously competition is less so that helps, I also think folks using yahoo and msn are less tech savvy then googlers...

katherinel · 12-13-2008, 09:23 AM

That sounds so good! Let us know how things work out.

ZenTraveler · 02-17-2009, 10:16 PM

Quote:

Originally Posted by Amfire

Yahoo traffic seems cheaper in some niches. I am testing couple of campaigns, so can not comment on conversions

If you have any advice on how to find what niches are working with YSM - let me know! I haven't found them yet but know that Y! has more of an older and less tech savvy group compared to Google.

Zen

nata_sha · 02-18-2009, 02:24 AM

@adpablo

Were you talking about Google "adwords" or "adsense" to begin with? In your post and title you have used the word "adsense" but you seem to be talking about adwords

www.OneLead.com · 02-18-2009, 10:39 AM

I was going to post, but I agree with Nat'.

Clear that up, so I can offer my .02

alleycatnews · 02-18-2009, 01:39 PM

I have both running right now. My CPC is lower with Yahoo for about the same rankings. However it doesn't get the same click thru rate and nowhere NEAR the volume.

Depending on your niche. (mine gets 1000-1200 searches a day on google NOT CLICKS) yahoo is like 15% of that.

So I guess it depends how much you want to spend and your niche I prefer google but yahoo works to get some extra traffic at a cheaper price. I wouldn't make a living only using yahoo though.

Oling · 02-18-2009, 02:36 PM

Google will always pay a lot better according to people who are using both. I myself cannot get into YPN but with googel adsense you can get paid 2.00 to 9.00 per clikc depending on your niche.

Steve Brown · 02-18-2009, 02:49 PM

If you are buying adwords, be as specific as possible and give yourself a daily dollar limt. I was not selective one time, but did give myself a limit, and am glad i did. I was getting plenty of hits but no conversions because I had selected the wrong words. When it comes to getting paid for adwords, Google can pay better and they have better tools but some of their tools can be used to track all services so don't limit yourself to one or the other, just limit for budget when buying.

12-05-2008, 06:49 PM	#1
adpablo Active Warrior Join Date: Nov 2008 Posts: 77 Thanks: 0 Thanked 2 Times in 2 Posts Social Networking	Is Yahoo PPC Really Better Than Google Adsense? Hi everyone, I've read recently that the best way to use PPC these days is to start using Yahoo PPC. They claim it doesn't have the high competition that you now find in Adsense and click prices are way lower. I've been reviewing a Yahoo PPC and this add network really seems to be better. But I don't know you more experienced PPC users, what do you think?...
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12-05-2008, 10:10 PM	#2
Ryan_Taylor Advanced Warrior War Room Member Join Date: Feb 2008 Location: Chicago, IL Posts: 660 Thanks: 10 Thanked 16 Times in 9 Posts	Re: Is Yahoo PPC Really Better Than Google Adsense? Adpablo, This isn't Yahoo Answers. You might want to remove your affiliate link from your post.

12-06-2008, 03:02 PM	#3
EricW Warrior Member Join Date: Aug 2007 Location: , , USA. Posts: 21 Thanks: 1 Thanked 0 Times in 0 Posts	Re: Is Yahoo PPC Really Better Than Google Adsense? If you're a beginner, I would definitely recommend starting with yahoo/msn ppc. Track and test until you are making some decent money, then take a step into the word of the big G.

12-09-2008, 04:37 AM	#4
superaffiliatetraffic Warrior Member Join Date: Dec 2008 Posts: 3 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Is Yahoo PPC Really Better Than Google Adsense? I have found that Yahoo Search Marketing provides a more receptive audience to generate sales as an affiliate. People who use Google as their search engine of choice are usually more tech savvy and less responsive to paid search ads. Not only is Google Adwords more expensive but it is far more difficult to setup profitable campaigns unless you are more experienced in Pay Per Click.
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12-10-2008, 01:02 PM	#5
Michelle Green Michelle Green War Room Member Join Date: Dec 2008 Location: Arlington, TX Posts: 97 Thanks: 9 Thanked 21 Times in 15 Posts Social Networking	Re: Is Yahoo PPC Really Better Than Google Adsense? I've used both and there are pros and cons to both. I have to say I have had more response with Yahoo; however, in Google's defense, I have not yet tried the same campaign with Google yet. I will probably test the campaign out with them after I have done some more testing with Yahoo.
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12-10-2008, 01:15 PM	#6
Todd Hallstrom Warrior Member Join Date: Dec 2008 Posts: 5 Thanks: 0 Thanked 2 Times in 2 Posts	Re: Is Yahoo PPC Really Better Than Google Adsense? Great question> I have had many people ask me that and it seems that more people are loosing more money to google. It is not that they are stupid it's just that google is constantly changing and the contest is GOOGLE VS. TECH SAVY. Unless you want to experiment alot google will get you traffic if you don't make errors. Yahoo is overlooked and you will get good results and a feel for bidding without using up your budget fast.
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12-13-2008, 06:56 AM	#7
linda.robe Banned Join Date: Dec 2008 Posts: 82 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Is Yahoo PPC Really Better Than Google Adsense? Thanks for letting us know the matter.

12-13-2008, 07:45 AM	#8
Solidsnake Banned Join Date: Aug 2008 Posts: 999 Thanks: 38 Thanked 75 Times in 56 Posts Social Networking Contact Info	Re: Is Yahoo PPC Really Better Than Google Adsense? I don't think so.. Google is always better.

12-13-2008, 08:51 AM	#9
Jays80 Advanced Warrior War Room Member Join Date: Nov 2008 Location: the internet Posts: 709 Thanks: 28 Thanked 47 Times in 30 Posts	Re: Is Yahoo PPC Really Better Than Google Adsense? Yahoo traffic seems cheaper in some niches. I am testing couple of campaigns, so can not comment on conversions

12-13-2008, 09:16 AM	#10
Daniel Deegan Publishing Renegade™ War Room Member Join Date: Nov 2008 Location: New Hampshire Posts: 529 Thanks: 57 Thanked 133 Times in 89 Posts Contact Info	Re: Is Yahoo PPC Really Better Than Google Adsense? I've read and experienced some conflicting information on this. On the whole alot of people do feel that MSN and Yahoo convert better then adwords but you won't get nearly the same volume. Obviously competition is less so that helps, I also think folks using yahoo and msn are less tech savvy then googlers...
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12-13-2008, 09:23 AM	#11
katherinel Warrior Member Join Date: Dec 2008 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Is Yahoo PPC Really Better Than Google Adsense? That sounds so good! Let us know how things work out.

02-18-2009, 02:24 AM	#13
nata_sha Active Warrior Join Date: Feb 2009 Posts: 41 Thanks: 0 Thanked 2 Times in 2 Posts	Re: Is Yahoo PPC Really Better Than Google Adsense? @adpablo Were you talking about Google "adwords" or "adsense" to begin with? In your post and title you have used the word "adsense" but you seem to be talking about adwords

02-18-2009, 10:39 AM	#14
www.OneLead.com Dan the Lead Man Join Date: Feb 2009 Location: NJ Posts: 14 Thanks: 1 Thanked 0 Times in 0 Posts	Re: Is Yahoo PPC Really Better Than Google Adsense? I was going to post, but I agree with Nat'. Clear that up, so I can offer my .02

02-18-2009, 01:39 PM	#15
alleycatnews HyperActive Warrior War Room Member Join Date: Nov 2008 Posts: 133 Thanks: 2 Thanked 29 Times in 10 Posts	Re: Is Yahoo PPC Really Better Than Google Adsense? I have both running right now. My CPC is lower with Yahoo for about the same rankings. However it doesn't get the same click thru rate and nowhere NEAR the volume. Depending on your niche. (mine gets 1000-1200 searches a day on google NOT CLICKS) yahoo is like 15% of that. So I guess it depends how much you want to spend and your niche I prefer google but yahoo works to get some extra traffic at a cheaper price. I wouldn't make a living only using yahoo though.
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02-18-2009, 02:36 PM	#16
Oling HyperActive Warrior Join Date: Jun 2008 Location: , , Canada. Posts: 371 Thanks: 16 Thanked 14 Times in 14 Posts Social Networking	Re: Is Yahoo PPC Really Better Than Google Adsense? Google will always pay a lot better according to people who are using both. I myself cannot get into YPN but with googel adsense you can get paid 2.00 to 9.00 per clikc depending on your niche.
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02-18-2009, 02:49 PM	#17
Steve Brown Active Warrior War Room Member Join Date: Jan 2009 Location: East Coast, USA Posts: 37 Thanks: 1 Thanked 5 Times in 5 Posts	Re: Is Yahoo PPC Really Better Than Google Adsense? If you are buying adwords, be as specific as possible and give yourself a daily dollar limt. I was not selective one time, but did give myself a limit, and am glad i did. I was getting plenty of hits but no conversions because I had selected the wrong words. When it comes to getting paid for adwords, Google can pay better and they have better tools but some of their tools can be used to track all services so don't limit yourself to one or the other, just limit for budget when buying.